• Orchestrate US paid spend and strategy, including managing budget of over $500,000/year, and performed a holistic overhaul of campaigns to increase conversion rates and lower costs• Spearhead special projects including free trial strategy redevelopment, organic traffic reporting, SEO and site architecture restructuring, and improving funnel attribution• Partner with marketing operations to ensure proper inbound lead flow and tracking in Marketo and Salesforce• Coordinate and advise international teams in the United Kingdom and Australia on digital campaigns, design, and more

Developed comprehensive, multi-channel marketing pipeline to drive increased sales and traffic.• Orchestrated and executed comprehensive marketing strategy for tech startup offering construction materials sourcing and delivery, including defining KPIs, search engine optimization, website redesign and management, content development, analytics setup, and more• Designed and launched lead acquisition pipelines for end users, vendors, and drivers and support sales team• Engineered SEO strategy, including location-based targeting and comprehensive keyword analysis• Executed Salesforce administration, Sales and Marketing Cloud Setup, and associated marketing campaigns• Administered Salesforce database, including customer information, automations, financials, and reporting• Spearheaded new customer referral programs, including introductory and retention coupons, pro program for high-volume customers, and more to improve engagement and customer satisfaction

Led initiatives advancing marketing, technology, accounting, and sales units.• Developed unified marketing strategy and budget across four different health care business entities, including defining KPIs, search engine optimization, restructuring analytics and website design, and more, increasing assisted living’s online marketing funnel from $330,000 to $3 million in 18 months • Spearheaded design and implementation of total website overhaul and content optimization, including introducing online tour booking leading to a 200% increase in phone call and contact form leads and an 80% increase in in-person tours, as well as automatic integration into our CRM• Cultivated fundamental shift in organizations’ appreciation for technology and its potential to improve our communications, data, marketing, customer service, and decision-making• Directed role of outside advertising and analytics agency to work in tandem with company objectives • Rolled out email marketing, social media, and lead generation automation for communicating with potential residents and existing families, including API integration, automation, and moreExecuted CRM, cost-cutting, compliance, onboarding, and organizational improvement projects.• Administered company software database, including resident information, financials, and medical data• Independently identified and undertook interdisciplinary projects including contract review, emergency plan development, COVID-19 policy response, internal accreditation management, and vendor management• Introduced quality of life business improvements like an organizational chart, Microsoft Teams rollout, SharePoint buildout, and creating and implementing onboarding, sales, and technology manuals

• Generated a 30% increase in organic website traffic and a similar improvement in lead generation through extensive site redesign and developed informative, attractive system integrator-oriented content• Provided graphic design for line cards, credentials, flyers, and other promotional materials • Implemented sitewide SEO plan including keyword discovery and processing, sitemap management, content tracking, analytics configuration, and development of ongoing advertising strategy • Managed Salesforce CRM implementation, onboarding, custom configuration, and administration • Coordinated internal company events, networking events, and trade show presentations

• Wrote targeted articles on our WordPress network promoting website traffic to some of the firm’s practice areas, such as auto accidents, medical malpractice, and workers’ compensation• Developed content strategy to optimize search engine results and increase the firm’s client conversion rate• Executed pilot program based on creating reporting pieces to expand the firm’s media presence• Created copy for infographics, social media, magazines, and scripts to improve Morgan & Morgan’s brand• Edited content of other team members for clarity, cohesiveness, and company voice• Verified quality of content migration when new website launched in July 2017

• Delivery of sandwiches around the city, requiring strong teamwork and actionable knowledge of surroundings• Managed junior driver dispatch and training when operating as most senior driver on shift• POS system experience

• Operated CaseAware, a proprietary case management system, and several matter management systems such as CitiMortgage’s VendorScape, to meet internal and client business requirements• Developed an open dialogue with client representatives about our billing practices, helping resolve system issues, handle billing questions, complaints, or concerns• Operated as a member of a billing team, requiring consistent communication with other team members and several institutional clients regarding a multitude of files and independent maintenance of workload• Employed general financial knowledge emphasizing budgeting, invoicing, and fee requests