Matthew William Scanlan Email & Phone Number

Toronto, Ontario, Canada

• Elevated Cannect.ca's SEO, moving from Page 11 to Page 1 for key search terms: "Toronto Mortgage Broker" and "Mortgage Broker Toronto."• Orchestrated and managed Google Ads and social media ad campaigns, driving the majority of business.• Produced 70+ podcast episodes and numerous social media clips, amassing 2M+ views across all platforms.• Managed a 10k+ member newsletter with an impressive 36% average open rate.

Toronto, Canada Area

• Managing the creative processes in producing digital content and unique event ideas for independent brands in the city of Toronto.• Producing podcasts, livestream broadcasts, YouTube videos, social media marketing plans, WordPress websites, in-person events and more, as needed on client demand.• Managing graphic designers, content writers, and photographers to promote brands through social media with authentic visual and written concepts.

Toronto, Canada Area

• Oversaw day-to-day logistics for a digital media studio, covering video & audio production, podcasting, and more.• Produced in-house content, organized content plans & publishing schedules, and managed Google Ads/Social Media.

Toronto, Canada Area

• Managing a full-time podcast studio for in house content creation and outside clients on a per need basis.• Producing and engineering in-house and client podcasts, as well as arranging guest and talent schedules, creating social media content, and managing all show distribution, statistic tracking, & website content.• Independently managing all sides of this venture, for the in-house talent and studio owner. Daily tasks include all show production, content management, content marketing, SEO practices, prospecting for new clients, managing Upwork freelancers, and more.

Toronto, Canada Area

• Comply with company’s standards and external regulations by scrutinizing and updating billing pages, terms and conditions pages, and billing descriptors. • Managed daily email campaigns by writing headlines, titles, & copy, before uploading HTML templates and triggering.• Administered and maintained detailed sensitive company files, such as bank and gateway transactions as well as CEO and director’s private information. • Performed required testing of online purchases and refunds to check transactions made at affiliate marketing links are accurate; aid affiliate marketers throughout API installation.

Toronto, Canada Area

• Directed varied projects for 8-12 front-end designers and developers, assigning responsibilities according to specifications of sales, marketing, and social media marketing (SSM) units. • Managed and collaborated closely with cross-functional teams to develop social media branding, logo and website design, email design, print campaigns, and online advertising for diverse clients.• Acted as a mediator between the Sales Team and the Design Team to translate client’s objectives and needs into concrete, effective creative products and solutions.

Toronto, Canada Area

• Led efforts to strengthen and expand awareness and the online presence of varied brands with ingenious social media and web approaches.• Produced online content which included written articles, videos, and podcasts, distributing publications across multiple platforms. • Collaborated with front-end developers and designers to provide original, profitable solutions tailored to company’s needs, increasing site’s user traffic and brand visibility.