🔸Currently engaged in creating an authentic and engaging social media strategy and authoring supporting media to champion brand, raise awareness and visibility, and educate the public on unique health-tech value proposition offered by BodyComp and Jevitty🔸 Create and curate engaging content tailored to the target audience across social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and TikTok🔸 Analyze performance metrics and leverage data-driven insights to optimize campaigns and tangibly convert customer base across the lower mainland area🔸 Collaborate with all levels of management and staff to craft a bespoke social media voice and media campaign

🔸 Responsible for design & brand strategy for client campaigns, including: websites, videos, ad campaigns, packaging, tradeshows, and photo shoots🔸 Conducts client fact finding and research, to align stakeholders, establish objectives, and conceptualize overall campaign vision🔸 Designs UX for responsive websites ground-up, via research, information architecture, wireframing, content generation, and iterative revision🔸 Collaborates with management, marketing, and engineering divisions to align creative and guide production towards objectives🔸 Directs, edits, and copy-writes for video scripts, websites, press releases, social media posts, and other marketing materials🔸 Realizes each campaign vision via graphic design, website design, social media, video design, and other marketing materials🔸 Directs ad campaigns, packaging, tradeshows, and conducts brand alignment across channels for multinational brands

• Project leader on majority of firm’s branding and graphic production, including website design, branding, packaging, photography, and video• Designed and implemented over 17 corporate websites in wordpress, branded 7 corporate identities. • Worked on large variety of clients, spanning: resource exploration, investment, energy drinks, real estate, emerging sectors• Designed consumer packaging for a high-end VR / Video eyewear product for Vuzix corporation • Directed photoshoots and post-produced tradeshow displays for Vuzix corporation used at E3 Electronics Expo, and CES Consumer Electronics Expo, for three consecutive years

🔸 Manage digital media design across all channels and website to meet with marketing objectives, ensuring cohesive messaging, aligned branding and messaging and established presence on new social media channels🔸 Oversee content creation, including copywriting and visual design of ongoing blogs and social media posts to boost SEO, and enhance social media outreach🔸 Direct social media presence, engaging with third parties and groups, while monitoring trends and analytics towards future content and outreach🔸 Orchestrated digital media strategy for Forever Green Hemp, Inc. encompassing website management and design, content creation, and social media content and engagement🔸 Conducted talent acquisition, video editing, and oversaw ad spot creation for YouTube, enhancing visibility of core products.

In the rebranding journey of Westwynd Realty, I had the privilege of crafting a vibrant new brand identity and redesigning their website to create a visually engaging experience. At the request of Westwynd, my task was to infuse life into their brand while incorporating innovative features to enhance user interaction. The new website is still under construction on the development side, but a walkthrough is available here.

🔸 Collaborated with CMHF President to create presentations, videos, and infographics for use in fundraising mission and stakeholder communications🔸 Awarded 2019 ‘Prezi Award’ for ‘Best Non-Profit’ for CMHF interactive presentation: a comprehensive guide to men's health issues and CMHF's mission🔸 Produced centrepiece video events, social media campaigns, and infographics for annual national campaign, ‘Men’s Health Month’

🔸 Created and aligned brand collateral for social media presence across facebook, instagram, linkedin, twitter, and the main campaign🔸 Responsible for 300% increase in social media engagement, as well as posts that went ‘viral’ such as one with 68k views, 5700 likes🔸 Created social media design system via stories, videos, and posts to funnel users to main campaign outlet, per CMHF objective🔸 Conducted user testing and data harvesting to present to stakeholders and gauge progress of campaigns and make adjustments

Presently working on a contract basis for Weight Creative, Inc. as their go-to animation consultant, creating animations for the web in HTML 5 / google web designer as well as more traditional video formats.

Helmed the redesign, implementation, and relaunch of the entire Canadian distribution arm of the illustrious international Sanremo brand of premium espresso coffee machines (based in Italy).

Greanwold Interactive is new company that is set to be the first real "Online Classroom". Incorporating an exciting proprietary IP of fun kids characters, Greanwold is focused on bridging the educational gap between East and West, and revolutionizing the way kids learn languages.

• Created new look and guidelines for campaign presence on Instagram, helping push followership to over 100k. • Created second most well-performing post on the IG channel ever, which helped final push of followership to 100k.• Recommended and owned other new initiatives, such as adding high quality viral annotation screens to the end of YouTube campaign videos, including an official message from Prime Minister Trudeau.• Worked within established brand guidelines to reflect core values while injecting new vitality and bolstering content for existing social media presences on Facebook, Twitter, and the campaign blog.

UX designer, 2D artist, and 2D art director, on Slap Shot, console sports game in assoc. with NBC/Universal license, for PS4:🔸 Created information architecture, wireframes, prototypes, and concept art🔸 Conducted user testing of all UI systems and architecture, including and extensive UI-based storymode meta game🔸 Collaborated closely with engineers to problem solve and customize tools and proprietary game engine capabilities🔸 Innovated within proprietary game engine / toolset and with each engineer to create consistent look across all gameplay facets🔸 Iterated on UI and art sequences based on NBC/Universal stakeholder review, recieving consistently postive reviewsGame, UX designer and production lead on English Pup, iOS / Android educational game, from prototyp to launch:🔸 Created prototype in flash, made business case, and led skeleton intern team to market in a little over a year🔸 Covered wide array of responsibilities including project management, game design, and UI/ UX design and art🔸 Company’s most successful product and IP, spawning multiple titlesArt Lead and game designer for Xbox Indie Esoterica America praised as “gorgeous... A genuine one-off.” by the Guardian, UK

For my Masters of Digital Media education I worked on three 'Industry Projects' with real world clients, including UbiSoft, Canadian television personality Sharon Lewis, and educational game company MediaSmarts. I also received closed tutelage from industry veterans, many from Electronic Arts, such as the inimitable Tom Frisina.The MDM program is a collaboration between the four major schools of the city, UBC, SFU, BCIT, and Emily Carr.

For my Co-Op work project while receiving my Masters of Digital Media, I established the entire art direction and created all of the art for an award winning educational game used by the Canadian School Board. The art style was based upon simulating an operating system, so I built a lot of experience with regard to User Interface and User Experience with this.

As an English Educator at Wise and Wide English Academy, I had the privilege of contributing to the academic and personal growth of my students while fostering a vibrant and engaging learning environment. During my fifteen term, I:🔸 Managed multiple classes, providing immersive English language education to students of varying ages and abilities.🔸 Developed tailored lesson plans, ensuring a dynamic and effective learning experience for each student.🔸 Administered assessments and tests to evaluate progress and tailor instruction to meet individual learning needs.🔸 Led school-wide assemblies and organized engaging group activities, to enhance cultural exchange and create lasting memories.🔸 Cultivated strong relationships with fellow teachers, fostering a collaborative team environment.🔸 Built meaningful connections with each student, contributing to their growth and learning journey.

Worked closely with industry veteran graphic designers to create high-end professional websites. Was responsible for all firm web development for over four years. Was fundamentally involved in over 40 integrated branding campaigns and built over 30 websites.

Bachelor of Fine Arts in Visual Arts, Minor in English