Matthew Sciaraffo Email & Phone Number

New York, United States

Paris, Ile De France, FR

New York, New York, US

• Oversee & manage team working specifically in the e-retail sector of commerce. Team is responsible for 10+ L’Oreal brands across Search & Display within the Amazon platform.
• Utilize Search & Display resources most efficiently and succession plan for resources.
• Identify training and development needs of client team and broader functional team.
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team.
• Ensure overall strategy aligns with L’Oréal’s overall business goals.
• Identifies and develops new processes, strategies, frameworks, etc.

New York, NY, US

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing OMD to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

New York, NY, US

• Clients - Cigna & PepsiCo
• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing OMD to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

New York, US

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

St Petersburg, Florida, US

• Compose and deliver daily pacing report on all campaigns running through DSP MediaMath.
• Track that all programs on team sales pipeline report have been QA’ed and activated for the day.
• Optimize Dollar General and CVS campaigns running in DSP, MediaMath.
• Maintain master blacklist and individual blacklists for all campaigns running on the three DSP’s we use.

Pasadena, CA, US

• Organize and maintain Sales leads and contacts in Salesforce for agencies and ATDS.
• Maintain and update sales collateral for Buyer Development team
• Work with Supply team to gather and organize all media sales kits and pertinent information for sales field
• Research agency relationships to map advertiser accounts with the proper agencies and trading desks.
• Work with Microstrategy to identify Private Marketplace Opportunities for key buyers
• Agency QBR preparation for sales team members

 Composed press releases that were to be distributed to local television, radio and print media. Updated social media sites (Facebook, twitter). Built relationships with local media figures. (News 12, CNG Local) Assisted with the planning and coordination of press conferences. Sold and promoted sponsorship packages to local businesses.

 Wrote, prepared, and disseminated a quarterly newsletter highlighting student volunteers and their community service activities. Assisted the coordinator with data collection and a number of various other tasks. Prepared press releases for upcoming volunteer events that were being held in the local community, and on the school’s campus. Helped promote.