Matthew Scolaro Email & Phone Number

Albany, Ny, Us

Schenectady, New York, United States

- Develop and execute written digital content encompassing blog writing, press releases, social copy, and email copy to enhance brand visibility - Assist in the creation and optimization of paid social ad campaigns on LinkedIn- Oversee organic social media management, crafting engaging written content and visually compelling graphics- Conduct market research on competitor offerings to inform the creation of effective marketing materials and collateral- Assist in trade show logistics, including management of booth components, slide decks, & promotional materials- Assist in-depth performance analysis of email marketing campaigns,

Remote

Leveraging a passion for copywriting, I help businesses create engaging and impactful content across the digital landscape. My experience spans various digital marketing sectors, allowing me to develop content that resonates with target audiences and achieves marketing goals.

Remote / Troy, Ny

- Wrote engaging, SEO-compliant blogs, heightening viewership with each successive posting.- Generated increased interest for Microsoft partner-focused webinars via concise and effectively written cold emails.- Collaborated with company consultants to curate compelling case studies from previous client engagements.- Established organized written content libraries based on the company's past work for use in marketing materials, such as site copy, emails, social media, blogs, and case studies.

Rye Brook, Ny

- Newly implemented social media service led to marked improvements in client retention and average revenue per client on a year-over-year basis.- Created detailed calendars, compelling graphics, and engaging copy to inform organic social media marketing strategy for Meta, Instagram, X, Pinterest, TikTok, and LinkedIn.- Administered a recurring email newsletter via ConstantContact disseminating insightful material on social media marketing trends to active client base, fostering further touchpoints for engagement.- Reported on the performance of the social media team in meetings with salespeople and upper management. Provided input and suggested change as the team’s client base grew to maintain previously realized efficiency and improvements.- Exercised leadership, dependability, & mentorship as a senior member of a small team and as a supervisor of an intern.

Rye Brook, Ny

Assisted account managers with various small tasks, including social media graphic design and SEO/site analytics reports.

Mohegan Lake, New York

Part-time summer job. - Performed chemical tests for pool/spa water- Stocked shelves- Managed store inventory- Delivered parts/products locally- Took on small, local service jobs- Fixed/replaced filters and parts in-store.

Loudonville, Ny

Engaged in a variety of operations related to the marketing of the school. Duties included:- Creating marketing copy- Management of the school's community database for fundraising, enrollment efforts and thank-you letters. - Created ad copy that marketed the benefits of the school to prospective parents and educators.Continued my work for hourly pay after credits were fulfilled.

Bachelor Of Science - Bs, Marketing, 3.66 Cumulative Gpa

Activities and Societies: Standish Honors FellowB.S. in Marketing Concentration: Digital Marketing/Marketing Communications. Minor.

High School Diploma