Member of the Leadership Team responsible for strategy development and execution of Hyperion's global marketing, commercial excellence, and customer experience programs.

Develop and execute the global marketing strategy for METTLER TOLEDO's Process Analytics Division including marketing campaign strategy, SEO and SEA strategy and content marketing strategy.Manage a team of marketing managers with responsibility for marketing campaign development, website content management, search engine optimization and advertising, press programs, social media, lead nurturing and content development.Manage the global CRM development strategy including targeted segment development, contact qualification strategy and designing of lead management guidance.Work with 31 national marketing organizations (MOs) to develop and support local lead generation and conversion strategies via a variety of channels, including digital, telemarketing, inbound and sales.Map customer journeys and develop the relevant marketing tools and customer strategies to convert those journeys into profitable sales. Manage a cross-cultural team, with members in Switzerland and Poland, as well as non-direct team members in India.

Act as an internal consultant to develop strategies for lead generation, nurturing and conversion to sales at the 31 national marketing organizations (MOs) with which METTLER TOLEDO does business.Serve as the official line of communication between the Industrial Division's central functions and the marketing operations in the MOs.Hold annual workshops with key MOs such as China, India, USA, Germany and France to develop lead generation and sales growth action plans, and then manage those action plans through quarterly follow-ups.Lead the development of the global integrated marketing plan for the division, including strategy for messaging, targeting, and deployment of industry segmented campaigns (12 annually), product launches (5-10 annually) and new sales tools.Manage marketing research projects into topics related to customer behavior, product market needs and customer/vendor relationships.Foster the relationship between sales and marketing through the development of new sales lead programs, sales tool development and innovating new ways to deliver content to sales reps.Work with MOs to manage processes related to CRM database management, requalification and customer segmentation for targeted marketing efforts.Serve as the specialist for the division's Telesales programs, and teach a course to 20-30 new marketing managers annually on Telemarketing strategy.

Develop a comprehensive, innovative and integrated annual marketing plan for the industrial business area of Mettler-Toledo North America. Direct the use of the annual marketing budget, forecast projected results, and ensure ongoing traceability of actual return on investment. Monitor, report, and make adjustments to marketing programs to ensure the best possible results.Involved in day-to-day analysis of results from email marketing, direct mail marketing, affiliate advertising, website results, trade shows, and search engine marketing. Direct the testing of different marketing elements, campaigns and scripting to ensure statistically significant marketing improvements.Develop, plan and execute market potential analyses, market share analyses and competitive analyses. Play a key role in CRM segmentation, target classification, and marketing database cleanliness.Provide strategic direction and leadership for the IND US telemarketing team, consisting of six telemarketing professionals and a team leader. Serve as the liaison between the local marketing organization and global marketing personnel in regards to global campaign initiatives and North American marketing strategy. Develop new reporting processes and improve existing reports to provide the business intelligence necessary develop annual goals for lead generation and to monitor and manage progress toward those goals. Serve as the content expert for marketing peers on the topics of campaign content development, email marketing subject lines and reporting.

Worked directly with field sales management and field sales professionals to develop highly targeted marketing campaigns. Developed the concept and messaging for dozens of direct mailings and email marketing pieces annually.Managed a team of three marketing professionals to develop and implement a comprehensive marketing strategy for the sales territories in the eastern United States. Processed sales leads for a team of nine field sales representatives, assessing customer needs and working to match customers with the appropriate products. Assisted in lead generation and sales growth in individual territories.

Focused on researching marketing segments in which METTLER TOLEDO products are being used. Analyzed trends and developed marketing materials that could be used to relate our products to those industry trends.

Executed inside sales campaigns for the generation of sales leads for industrial weighing solutions. Developed product life-cycle marketing campaigns for telesales execution. Tracked and monitored team statistics and progress toward goals.

Intern manager at Walt Disney World's Epcot theme park as part of a team that led 120 employees. Implemented several incentive programs for sales team.