Matthew Smith Email & Phone Number

Leatherhead & London

Project and programme managing the global roll-out of new e-commerce capabilities to Unilever's digital assets: web, social, mobile.

Epsom

I provide digital consultancy expertise to a range of organisation to help develop and deliver digital strategies and solutions which increase customer engagement and drive efficiencies. Key projects include:• Provided expertise to the Chartered Institute of Building (CIOB) on digital strategy and membership engagement using web, social and mobile channels. • Developed a new web strategy for the Health Research Authority, within the Department for Health. Designed a digital roadmap for the organisation.

Canary Wharf, London

I was hired to develop and implement a digital strategy for ICE, an organisation with 80,000 members in 150 countries, and its commercial publisher. I led a team of 10 and managed a P&L of over £1m.I project managed complex data driven projects, including: content management systems; job sites; e-commerce; digital marketing; CRM; online communities; social media; intranet; and awards and events sites. Some of my key achievements included:• Significantly improved visitor engagement and e-commerce revenues using content and SEO techniques, usage analysis, UX design and digital / mobile marketing. Led the migration of £12m membership revenues from paper to online• Delivered new Salesforce.com CRM solution. Developed the business case; selected the supplier; and led the project team. Achieved 25% productivity gains within three months• Outsourced the Group’s web-facing infrastructure to enhance performance and reduce TCO. Delivered 99.99% uptime with 15% reduction in operating costs over 3 years

Managed the electronic information business of a large international research organisation and executive agency: internet, intranet, conventional publishing.

Managed electronic and published information projects for niche technical publisher. • Prepared successful bid for 120k Partners in Technology (PiT) government funding.• Conceived and designed CD product for sale to technical and corporate libraries. Exceeded Year 1 sales targets and was part of publisher’s core offering for 10 years.

Technical editor of ‘Specification’, market-leading technical reference work and product directory for the construction market, published by EMAP Construct.