Matthew Smithurst Email & Phone Number

London, Gb

Specialties: environmental marketing, campaign management, advertising and PR, sponsorship, brand building, budgeting, conferences, copywriting, CRM, industry analysis, vertical market targeting, market planning, messaging, newsletters, sales cycle anaylsis, tender processesSuccessfully project managed the rebrand of Ricoh, following the merger of three market leading companies (Ricoh, IKON and Infotec) into one, including all internal and external branding over sixty locations in the UK and Ireland (including internal functions such as sale order processing and the tender process). The total joint turnover of the companies being £483 million with 2,800 employees.Spearheaded the redefinition of the company’s global and local environmental credentials to be incorporated into sales and marketing messaging, leading to an established USP over competitors.Created the Ricoh ‘Tree Dedication Programme’, a key corporate social responsibility initiative for the UK. Initially designed to increase revenue through increasing customer annuity and retention, the programme was then redesigned to support core environmental messaging. The second phase of its re-launch resulted in £64,000 worth of PR in the first month. It was highlighted as a global success story within Ricoh and leveraged in various global campaigns including the Japanese led flagship sports sponsorship.Managed extensive integrated sales and marketing campaigns run from concept, copywriting and design through fulfilment and measurement. This included segmentation of vertical markets and alignment of the solutions portfolio to support all three channels (direct, dealer and distribution) in line with strategic objectives from the Japanese head office.Responsible for the hospitality and sponsorship from the UK perspective for the Computing Awards (2005-2009), the Ricoh Women’s British Open (including all invitations and onsite marquee management) and the Stella Artois ATP tennis sponsorship.

To liaise with market managers to input strategic data into their overall marketing plans. As part of a team, plan, execute and track DM, interactive and event tactics.To manage the coordination of messages with internal teams and external agencies.To manage and measure generated leads to meet revenue targets.To work with cross industry client teams to leverage hospitality opportunities.

To write and implement local sub-marketing plans incorporating local market data trends etc.To perform customer and competitor analyses, formulate tactics, analyse market segments and track leads in line with the overall team objectives.To manage the logistics of internal and external events within the business unit.To compete for budget from the different sectors and business partners of IBM.To write the monthly in-depth newsletter on the current focus areas in Financial Services.To liaise with external and internal PR agencies to coordinate messages.To manage CRM databases.

Here I was part of the client facing first level support to help solve problems with the Peugeot 406 vehicles, taking a large volume of calls in French and dealing professionally with customers often under pressure. I was able to work efficiently in a multi-lingual team and I improved my knowledge of technical French.