• Developed and executed comprehensive product marketing strategies for a portfolio of GNSS products targeting various industries, including OEM boards, maritime, machine control, and precision agriculture.• Conducted market research, competitor analysis, and customer needs assessment to identify market opportunities and drive product development and enhancement initiatives.• Drive efforts in customizing and coordinating profitable products into industrial, commercial, and professional Global Navigation Satellite System (GNSS) markets in coordination with original equipment manufacturer (OEM) customers.• Led cross-functional teams to define product positioning, pricing, and go-to-market strategies to ensure successful product launches and maximize market penetration.• Collaborated with sales teams to develop effective marketing collateral, sales tools, and training materials to enable successful product adoption and customer engagement.• Generate competitive market analysis matrices for the sales and marketing for improved road map and strategic planning.• Develop an effective and competitive product line by conducting research related to customer trends.• Work closely with the senior vice president of operations with regards to the total output as well as production and packaging processes.• Lead the development of the sales and marketing within global industries, including Australia, Europe, and Asian markets.

• Developed and executed go-to-market strategies for a portfolio of GNSS positioning software solutions targeting surveying and mapping industries.• Conducted market segmentation and developed targeted marketing campaigns to drive product adoption and revenue growth.• Collaborated with the sales team to identify and pursue strategic partnership opportunities to expand market presence and drive revenue.• Conducted product training sessions for internal teams and customers to ensure a deep understanding of product features and benefits.• Managed product launches, including coordinating press releases, conducting product demonstrations, and organizing trade show participation.

• Complied with the marketing requirements and engineering-based documents in producing initial drafts of manuals and quick reference guides.• Effectively developed marketing requirements, in partnership with product marketing managers.• Broadened knowledge of products offered by the company through direct contact with systems personnel and engineers.

• Collaborated with various Phoenix and Scottsdale realtors in locating new office locations, while handling the design and layout for plumbing, fixtures, carpet, and interior designs, as well as standard construction of the new office building.