Matthew Struble Email and Phone Number

Strategically expand partnerships and manage significant marketing campaigns to enhance the platform’s visibility and growth within the DeFi ecosystem. I oversee a substantial budget, driving efforts that amplify engagement through influencer partnerships across major social media channels.

Helped transform the marketing strategy and introduce new channels to enhance our reach, redesigned the website for better user engagement, and overhauled product marketing materials to communicate our value proposition more effectively. Contributed to developing platform analytics to provide decentralized autonomous organizations (DAOs) and their delegates with more insights.

Cross-functional role spanning Marketing and Product that worked with distributed teams. Responsible for building strategic partnerships and defining the go-to-market strategy for new products. Liaison between development and the C-Suite to provide a strategic vision for future product development and marketing materials to address product-market fit.

Led a marketing team of six that built ongoing marketing strategies for two brands and worked across teams to launch new product initiatives. Responsible for managing partners and product development that defined the business cases, product offerings and go-to-market strategy.

Led marketing and product development for the owned and operated exchange of Shift Markets.

Advise the CEO on financial and strategic matters through insightful reporting and procedures. Working with other team member to establish new reporting and procedures to help improve operational efficiencies. Provide quarterly and yearly financial reporting to track company performance and forecasting.

Marketing Effectiveness: Nielsen Lift Products focusing on Auto and Expanded VerticalsResponsible for management and development for Buyer Lift for Auto and Expanded Verticals (J.D. Power or NBI SE)  to understand the effect of media campaigns on sales and return on advertising spend.  Coordinated with cross-functional teams to build and execute on product priorities and roadmaps.

Worked on the strategic commercial team of two who served as advisors and thought leaders that helped improve our go-to-market strategy for the Nielsen Marketing Cloud (NMC). Helped advise different parts of the NMC to cross-functionally improve our products and help identify growth areas through analytics.Advised client management teams working with clients to ensure consistency between the strategic plan and external market dynamics. Created analytics, tools and reporting to optimize go-to-market strategies and competitive positioning across the (client’s) brand portfolio.

Leveraged insightful analytics and strategic-thinking abilities to deliver real-time insights while closely collaborating with product management and cross-functional teams. Optimized business solutions, drove campaign performances, forecasted market trends and was a senior optimization manager, increasing ROAS/ROI.

Demonstrated expert level Excel skills, including pivot tables, chart-making, and manipulation of large data sets with SQL, Python and R programming to build insightful reports and analyses for decision-making. Consulted clients regarding key business questions to identify new and valuable uses of Turn’s data and advertising platform to provide insights and analyses.

Promoted to the Associate position to manage a small risk portfolio (book) and serve as an integral backup to senior traders. Demonstrated outstanding analytical and financial research capabilities through credit selection, idea generation and performing sector reviews. Worked with middle office, back office and product to improve our operational products and procedures.