Matthew Upton Email & Phone Number

Fullerton, California, US

La Mirada, California, US

• Monitor website traffic and product movement optimizing all landing pages for bounce and conversion.
• Provide and prioritize improvements and modifications to development teams.
• Reviewed and improved all marketing funnels across search, display, email, SMS, and social.
• Collaborated with affiliate/influencer teams, improving tracking and reporting methods.
• Authorize product returns for customer service.
• Respond to and analyze chargebacks to optimize policies, content, and aftersales process to reduce returns/chargebacks.

• Worked with over 500k+ video views, 80+ bands, 30+ weddings, 100+ clients, 8+ brands and 4 children's theater groups.
• Consulted with customers to assess needs and propose optimal solutions.
• Promoted business via social media to generate leads and maximize brand identity.
• Designed innovative creative strategies to raise brand awareness and engagement for the organization.
• Monitored industry trends to keep creative materials fresh and engaging.
• Managed content and development across all major platforms, including: Shopify Plus, Magento (Adobe Commerce) Bigcommerce, WooCommerce, WordPress, Squarespace, Wix, and more.

City Of Industry, California, US

• Supervised day-to-day operations to meet performance, quality and service expectations.
• Direct day-to-day website management and prioritize website/marketing projects.
• Managed reporting, analysis, web content, and e-Commerce.
• Reviewed and implemented all website tools, agencies, and features.
• Reviewed and improved all marketing funnels.
• Increased A/B testing efforts, using multiple tools.

• Led site strategy through various methods leading to 10x in sales.
• Managed digital advertising strategies with up to monthly budgets of $500k across multiple platforms.
• Formed logistics developments while adapting various solutions to improve shipping time and costs.
• Increased and managed operations of merchant accounts for online marketplaces while respecting vendor requirements.
• Fixed and maintained ADA/WCAG compliance avoiding $100k+ in settlements.
• Grew internal marketing team to 26 people from 2.

• Increased eCommerce sales by over 6x within the first year.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Independently managed digital and physical/event advertising up to $50k per month.
• Developed new affiliate/influencer/email/social programs across two brands (Hey Dude Shoes and We-Wood Watches)
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Led all planning for content creation in upwards of $30k per shoot.

Managed all aspects of the company outside of legal from branding, setting upthe selected location while following all safety code, equipment/prop selectionwith a limited budget, hiring, schedule management, training, photography,printing and customer service.

US

Responsible for Graphic designer and photographer needs. Photographedand edited all images for social media, promotions and products for wholesale,retail and eCommerce. In graphic design, created logos, website graphics,social media and digital ads. Monitored and advanced all digital advertisingwith a focus on Facebook and Instagram primarily.

Bachelors Of Arts (B.A.), Graphic Design And Marketing

Associate Of Arts - Aa, Liberal Arts And Sciences, General Studies And Humanities