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Matthew Waters Email & Phone Number

VP Marketing, Demand Generation at ScalePad
Location: Guelph, Ontario, Canada 19 work roles 3 schools
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Role
VP Marketing, Demand Generation
Location
Guelph, Ontario, Canada

Who is Matthew Waters? Overview

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Matthew Waters is listed as VP Marketing, Demand Generation at ScalePad, based in Guelph, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Matthew Waters.

Matthew Waters previously worked as Fractional VP Marketing | Consultant | Coach at Freelance and Advisor - Marketing Strategy at Emissary. Matthew Waters holds Executive Leadership & Organizational Behavior from Harvard Business School Executive Education.

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ScalePad

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Profile bio

About Matthew Waters

I believe that good ideas can come from anywhere. As a builder/innovator I use this as a guiding principle to foster inclusive and collaborative environments that leverage the diversity of people to drive teams and businesses forward. I truly enjoy engaging with, working with, learning from, being inspired, and inspiring others so we can create synergy and unlock our collective potential.I’ve had the privilege of wearing many “hats” in marketing and other business functions within B2C, B2B and B2E sectors over my career so far. This drives my holistic approach to business and the customer experience across the relationship journeys. With specific expertise in marketing and operations, I focus on marketing, sales, and financial fundamentals to ensure that objectives are clear, ROI is well-defined, and the foundations to achieve them are in place. I look at the big picture, while also looking at the details, to connect the various functions across the business to achieve our goals. Creating a vision, energizing the teams, and then taking down barriers allowing people to drive the business are some of my specialities. Especially in highly structured, cross-functional, multi-matrixed organizations.I believe in honest dialogue. Which means listening to customers, their customers, and those closest to them. I strive to achieve this by creating environments to REALLY listen and learn, ones that accept failure as a condition of success/innovation, and supports people to be their very best.At the end of the day, I work hard to bring people, experience, and vision together, allowing me to help individuals/teams grow, drive the top and bottom lines of the business, and often transform the operations of the organization. Which ultimately allows us to celebrate wins as a team!

Listed skills include Leadership, Product Marketing, E Commerce, Social Media, and 46 others.

Current workplace

Matthew Waters's current company

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ScalePad
Scalepad
VP Marketing, Demand Generation
AeroLeads page
19 roles

Matthew Waters work experience

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Vp Marketing, Demand Generation

Current

Vancouver, Bc, Ca

ScalePad is a marketing-leading SaaS with an award-winning platform that strengthens the connections between Managed Service Providers (MSPs) and their clients. ScalePad drives MSP success and growth by providing them with the actionable insights they need to operate and scale their business and enhance their customer's experience.Joining the team to continue to build and grow the business by creating a comprehensive demand-generation practice and the supporting operational processes and infrastructure.

May 2023 - Present

Fractional Vp Marketing | Consultant | Coach

Freelance

Assisting businesses from startups to enterprises with creating marketing strategies to overcome hurdles, align resources, and improve market engagement resulting in improved performance and accelerated growth.

Advisor - Marketing Strategy

New York, New York, Us

Member of the Emissary advisory network of over 7,000 senior executives offering insights to growing enterprise teams. Specifically provide counsel and support for Marketing related engagements with specialization in Go-to-Market, Demand Generation and Marketing Operations.

Dec 2022 - Dec 2024

Director, Demand Generation

Exton, Pa, Us

Promoted to consolidate and be the strategic leader of North American Demand Generation responsible for the development and execution of acquisition, retention and growth programs for all hardware, SaaS and service portfolios supporting a multi-billion-dollar business. Responsibilities/activities included:- Go-to-market strategy.- Product Marketing.- Campaign strategy, development & management (integrated, multi-channel, ABM).- Digital marketing activities including SEO, SEM, paid media, earned media, and owned media.- Inbound/Outbound lead development teams (LDRs/SDRs).- Lead Management.- Digital merchandising and CMS content management.- Content/creative strategy and management. - Marketing analytics.- Demand/Marketing operations- Marketing Technology.- Sponsorship/partner management.- Master Data Management.- Compliance/Privacy management.- Customer experience management.- Strategic planning and budget management.

Nov 2017 - Apr 2022

Director, Marketing Operations & Demand Generation

Mississauga, Ontario, Ca

Promoted and given additional responsibilities/activities including:- Expansion of Demand Generation activities.- Digital marketing practice (including Digital Advertising, SEM, SEO).- Market segmentation, persona, and buyer journey frameworks.- Implementation of Lead Management practice.- Lead of privacy and compliance management (CASL, PIPEDA, GDPR).- Master Data Management.- Brand Management.- Corporation Communications.

Apr 2016 - Oct 2017

Sr. Manager, Marketing Operations & Planning

Mississauga, Ontario, Ca

Promoted and given additional responsibilities/activities including:- Implementation/management of operations supporting go-to-market frameworks.- Management of Marketing budget, fiscal planning, and reporting.- Build/scale Marketing Intelligence function (market, competitive, customer research).- Implementation and management of Marketing Technology/Automation.- Sponsorship/Partner management.

Apr 2014 - Mar 2016

Sr. Manager, Marketing Operations & Support

Mississauga, Ontario, Ca

Promoted and given additional responsibilities to build and manage operations that created and supported market demand. Additional responsibilities/activities included:- Management/oversight of Strategic & Global Pricing Team handling global deals, and strategic and large-bids (deals >$1M).- Build a Marketing Operations function.- Streamlining of creative/content agency, 3rd party resources and partner management.- Creation and execution of Ricoh Marketing Co-op program. - Member of Ricoh Senior Leadership Team.

Apr 2012 - Mar 2014

National Manager, Corporate Promotions

Mississauga, Ontario, Ca

Promoted to consolidate and manage all in-market promotional strategies to drive a unified go-to-market strategy for each of Ricoh Canada’s market categories. Additional activities included:- Go-to-market strategy and execution.- Expansion of channel partners including value-added resellers.- Consolidation of in-market programs after a major acquisition.- Demand generation.

Feb 2009 - Mar 2012

Marketing Manager, Programs & Promotions

Mississauga, Ontario, Ca

Planning, creation and execution of integrated marketing strategies, for both internal and external audiences across all channels, to promote Ricoh solutions and drive sales. Activities included:- Program strategy, development, execution, and management- Product Marketing- Channel Marketing- Field Marketing (Sales Enablement)- Event Management

Apr 2007 - Feb 2009

Account Director

Punch Integrated Communications Inc.

Promoted to lead go-to-market strategy for the agency in addition to the acquisition of new business. Additional responsibilities/activities included:- Product/Service marketing – repositioning and re-packing of agency services. - Promotional strategy/execution including brand management, advertising, PR/communications, strategic partnerships, associations, and event management.- Demand generation strategy and activities.

Oct 2005 - Mar 2007

Associate Account Director

Punch Integrated Communications Inc.

Promoted and given additional responsibility for the acquisition of new logo business from Fortune 100 companies. Additional activities included:- Target market research, identification, and related persona development profiling.- Implementation/execution of an Account-based marketing program.- New business sales - all net-new sale-related activities including strategy, engagement & pitch.- Customer-Relationship Management (CRM) implementation and utilization.

Sep 2004 - Sep 2005

Senior Account Manager

Punch Integrated Communications Inc.

Reporting directly to the President/CEO and Senior Partner, tasked with the management and expansion of a portfolio of Fortune 50 clients. Role responsibilities/activities included:- Development and maintenance of C-suite/Executive VP-level relationships.- Client/program strategy and execution.- Development of marketing campaigns, research programs, mix-media content, traditional and digital collaterals. - Led/collaborated/coordinated with agency resources to execute/deliver full-scale programs including creative, art, copy, production, project management, etc.- Market/client research to identify areas for new/expanded opportunities (wallet-share growth).- Sales – portfolio growth (strategy and pitch).

Apr 2004 - Sep 2004

Marketing Manager, New Business Development – Cig

Brampton, On, Ca

Promoted and given responsibilities for the development of new markets/categories for the consumer group. Role responsibilities/activities included:- Product management (market research/assessment, positioning, pricing, inventory, distribution strategy/channels to market, etc). - Product marketing (full end-to-end go-to-market strategy and execution including all packaging, messaging, content, and collateral).- Partner/channel strategy, programs, merchandising and training. - All advertising and promotional strategies.- Sales strategy, sales, and demand generation.

Jan 2003 - Apr 2004

Marketing Manager, Advertising & Promotions – Cig

Brampton, On, Ca

Promoted and given oversight of all in-market promotions and advertising for Canon’s complete consumer group catalogue. Additional responsibilities/activities included:- Brand and advertising strategies and programs including creative/advertising agency management, media planning/buying, creative production, and endorsement contracts. - Advertising research and analytics. - Management of an 8-figure advertising budget.- Retail-Sales associate incentive programs.- Digital property (website) content management and user experience.

Apr 2001 - Jan 2003

Product Marketing – Ispg

Brampton, On, Ca

Promoted and given additional responsibilities to drive Canon's consumer product catalogue in the market including:- Market segmentation and target market identification.- Go-to-market strategy and execution at major retailers and distributors.- Positioning, messaging, packaging and branding for core catalogue items (all print solutions, personal imaging solutions).- Direct management of in-store retail promotion and merchandising programs.- Management of channel/field marketing programs.

Jan 1999 - Mar 2001

Assistant Marketing Manager - Ispg

Brampton, On, Ca

Wearing multiple marketing hats to support the go-to-market strategy of Canon’s Information-Systems Product Group's entire consumer catalogue of business. Activities included:- Development of all in-store point-of-sale material.- Supporting all channel (retail, distribution, D2C) merchandising programs.- Content strategy and creation of multi-lingual consumer promotions/collateral.- Event Management (vendor shows, consumer events, major national/global, trade/consumer electronic shows).- Product and technical training including the creation of all presentations, learning material, handouts, etc.

Apr 1998 - Jan 1999

Marketing Research

Kim Snow & Associates

Conducted primary and secondary qualitative and quantitative market research in the areas of brand, competitive, consumer insights, user experience and other areas in support of a national/global business consulting practice working for CPG and B2C businesses. Conducted research and review in support of marketing theory and marketing publications for business/marketing leaders.

Sep 1996 - Mar 1998

Marketing Manager

Toronto, Ontario, Ca

Promoted and held additional responsibilities including: - Retail Partner Management/Sales - Sponsorship development - Product/Services Marketing - Retail stores, Restaurants/Bar, Meeting Facilities - Staff management - leadership, training, hiring, performance reviews, etc.

Sep 1995 - May 1996

Assistant Marketing Manager

Toronto, Ontario, Ca

Held various responsibilities including: - Event management - Sponsorships - Vendor relationships - Weekly Student publication

Sep 1994 - May 1995
3 education records

Matthew Waters education

Executive Leadership & Organizational Behavior

Harvard Business School Executive Education

Bachelor Of Commerce - Bcom Hrs., Marketing

York University

Bachelor Of Commerce - Bcom, Business Administration, Management And Operations

York University
FAQ

Frequently asked questions about Matthew Waters

Quick answers generated from the profile data available on this page.

What company does Matthew Waters work for?

Matthew Waters works for ScalePad.

What is Matthew Waters's role at ScalePad?

Matthew Waters is listed as VP Marketing, Demand Generation at ScalePad.

Where is Matthew Waters based?

Matthew Waters is based in Guelph, Ontario, Canada while working with ScalePad.

What companies has Matthew Waters worked for?

Matthew Waters has worked for Scalepad, Freelance, Emissary, Ricoh Usa, Inc., and Ricoh Canada Inc..

How can I contact Matthew Waters?

You can use AeroLeads to view verified contact signals for Matthew Waters at ScalePad, including work email, phone, and LinkedIn data when available.

What schools did Matthew Waters attend?

Matthew Waters holds Executive Leadership & Organizational Behavior from Harvard Business School Executive Education.

What skills is Matthew Waters known for?

Matthew Waters is listed with skills including Leadership, Product Marketing, E Commerce, Social Media, Strategic Partnerships, Paid Media Strategy, Interdisciplinary Collaboration, and Digital Transformation.

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