Matthew Wagar Email & Phone Number

Milton, On, Ca

Guelph, Ontario, Canada

Greater Toronto Area, Canada

KILO was created to fill a gap in the market for high-potential, growth-stage companies looking to scale quickly. Often caught between start-up and enterprise-level solutions. KILO combines seasoned commercial leadership, that organizes a collective of fractional specialists into action. Take complete charge of your brand, with modular solutions and build without constraint.

Toronto, Ontario, Canada

A globally recognized reinvention company specializing in transforming brands through their customer experiences, helping leadership build a stronger market position, by enhancing the value proposition, and activating across the entire customer experience. Led business development through commercial planning, new business, organic/account management, pipeline management, and B2B external brand offering.

Greater Toronto Area, Canada

Delivra Health Brands is a global brands company that develops and distributes premium health & wellness products, with a primary focus on DreamWater sleep aids and LivRelief topical pain creams. Selling across North America and the middle east. The brand lead for all business units, internationally. Responsible for commercial strategy, business development, brand strategy, and marketing inclusive of e-commerce (DTC Shopify & amazon), innovation, R&D, and activation strategy.

Greater Toronto Area Metropolitan Area

The consumer and brand lead for all business units during a highly transitionary year. Leading strategy, insights, marketing, innovation and the company’s strategic plan. Operating within three different, highly regulated OTC environments across North America.

Greater Toronto Area Metropolitan Area

Responsible to design, build and lead the corporate innovation plan across all business units, globally. Responsible to define the long-run strategy, insights, research, product development, whitespace development, commercial planning (sales, marketing, innovation) and execution.)

Toronto, Canada Area

Accountable to lead marketing strategy, brand innovation and all creative executions for Canada’s largest brands in the wine industry. Resulted in significant improvements to brand health, sales growth 2x category and material changes to bottom line growth within all markets. Incremental to this, developed innovation featured on national news and nominated for wine of the year.

Mississauga Ontario

Delivered a plan that led to the most successful new brand in the past 10 years in the wine industry and the development of a brand rehabilitation strategy to rethink one of Canada’s top brands due to previous sales freefall. Resulting in significant sales improvement in just under 2 years.

Led strategy for the entire discount division, remodeling the go-to-market plan to improve brand proposition in a flat market with significantly increasing competitive store count. Responsible to design, build the team and lead a significant rewriting of the discount division. Impacting over 100 categories, across 60% of the entire store network and $19B in retail sales. Increasing consumer traffic, NPS, competitive positioning and overall basket size.

Innovation lead for all new products and renovations in the Frozen Grocery BU. Part of the world-renowned development team responsible for Loblaw’s Control Label products.

Master Of Business Administration - Mba, Strategy & Marketing

B.Comm, Honours Marketing Management

Level Ii