I help brands and agencies through a variety of different offerings; foundational brand strategy & positioning, advertising campaign strategy & brief writing clinics, primary research & creative consulting, and integrated marketing strategy. I also offer white-labelled creative and media agency pitching services.

Led creative strategy for Peloton's growing membership base of 5M+. I was the strategic glue between Marketing and internal creative teams, responsible for producing global creative campaigns for Peloton Music, brand collaborations, social impact work and ongoing class and content programming.

Led Red Antler’s integrated marketing & brand planning practice, working on numerous startup brands and fortune 500 innovation projects with an emphasis on nontraditional go-to-market strategies.

Combined brand planning and comms planning into one singular strategic role. I led integrated marketing work from initial insights, creative briefing and concept development, all the way to comms and media strategy - fully end to end - enabling a truly integrated approach for clients.

I created a simple planning philosophy based on people's receptivity to messaging throughout the decision making process. My work connected users to the products and services we built, using the right mix of channels, messaging and timing.

I moved to Maxus New York to help develop their global comms planning offering. There, my position connected specialist groups of data and analytics, strategic planning, and insights and ideas. I operated across all North American offices, bringing creative thinking to a wide variety of clients including Panera, SCJohnson and Nestle. Additionally, I was responsible for the development of new planning tools and techniques, while supporting our strategic approach to new business.

Account strategy, planning and paid media buying across all analogue and digital media platforms. I led a range of clients from business strategy to media plans, including Ubisoft, Oakley, UPS, Anglo American and Shangri-La Hotels.

KRMediacom is a member of the WPP family, responsible for communication strategies and media planning and buying for leading international luxury goods companies including LVMH group, Liberty’s of London and Group SEB.