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Passion for and legacy of launching successful brand campaigns across a variety of industry verticals with a core focus on strategic messaging, driving efficiency, and compelling storytelling. Deep experience in campaign planning on the agency side and sales on the publisher side offer a unique perspective of the advertising industry. Thriving in collaborative team environments, I promote an ‘always learning’ approach within a transparent and trustful working style, across cross-functional teams to deliver the highest quality work driving ultimate success.
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Global Brand Partnerships Manager (Amazon)Tiktok Nov 2023 - PresentLos Angeles, California, Us -
Senior Manager, Global PartnershipsSoundcloud Apr 2021 - Jun 2023Berlin, Berlin, De• Partner with SoundCloud reseller sales teams in Canada and Australia to develop competitive, persuasive brand sponsored solutions and integrated marketing programs to meet and exceed brand objectives and drive revenue.• Skilled negotiator facilitating strong partnerships and driving year-on- year revenue growth through agreements between SoundCloud and international reseller partners.• Collaborate between sales and internal support teams such as Artist Marketing, Events, Design, Content Creative, Legal, Research and Engineering for exciting sponsored programs.• Leverage music and advertising expertise to help proactively lead conversations with advertisers through big idea thinking and first to market concepts. -
Client Services ManagerSpotify May 2016 - Apr 2021Stockholm, Stockholm County, Se• Develop strategic first to market digital campaigns for top brands on Spotify’s ad supported platform across, specializing in artist partnerships and original brand sponsored content production.• Collaborate cross functionally with internal partner teams including product marketing, creative solutions, artists, agencies, producers, and brand managers to ideate, leading execution and activating campaigns as main point-of-content for the entire campaign lifecycle.• Analyze competitive streaming audio and marketing trends through industry trades, internal data analytics and cultural impact to advise on campaign strategies for brands, increasing user and fan engagement on and off platform through high impact creative campaigns.• Collaborate in new product development and educational material for Spotify’s audio, video and display products, inclusive of measurement, effectiveness, and sponsored editorial content on the platform.• Project manage company best practices with key stakeholders, inclusive of building new organizational processes for both internal teams and external clients through client facing materials.• Lead and identify campaign optimizations, measurement success, ROI, strategic audience solutions and reporting success metrics to drive continued revenue growth and brand retention for fast paced start-up environment. -
Sales PlannerSpotify May 2014 - May 2016Stockholm, Stockholm County, SeDevelop strategic digital plans from client campaign briefs for Sony Music, Warner Music Group & all Omnicom Media Group accounts inclusive of creative ideation, original content production, campaign reporting and data analysis, optimization and wrap.• East Coast Sales team lead, managed cross functional relationships with internal operational teams, developed and rolled out best practices, for industry trends, client facing materials and guidelines across national sales team regions.• As regional lead, responsible for all East Coast OMG brand campaign execution including multiple full year upfront negotiations.• Main contact for custom content campaigns for Sony Music, CPG brands, Entertainment, and Travel verticals, collaborated with external production partners, talent and brand managers ideation through wrap -
Associate Communication PlannerCarat Usa Dec 2012 - May 2014New York, New York, UsP&G/Gillette.- Aids in the creation of client media communication plan objectives and strategies to effectively use media dollars to the greatest benefit for Proctor & Gamble client- Creates and maintains media plans, flowcharts, buying guidelines, results analysis, plan delivery and competitive reports/media information for brand & category- Manage day-to-day client interaction, expectations, and deliverables- Capable of managing multiple deliverables and ability to seamlessly transition between them- Oversees the work of Assistant Communication Planner, ensuring error free deliverables -
Assistant Communication PlannerCarat Usa Nov 2011 - Nov 2012New York, New York, UsP&G/Gillette Multicultural.- Assisted in gathering and preparation of data info to be used in communications plan development, such as demographic profiles, media usage habits, and media costs- Ran and maintained competitive spending reports, and execute baseline assessments of data- Assisted in evaluating existing and emerging media opportunities in general and for brand/category, including strong knowledge of multicultural media landscapes.- High multi-tasking ability, keeping multiple projects on-track along with handling other administrative tasks -
Audience Relation & Production InternRachael Ray Show Jan 2011 - May 2011New York, Us -
Marketing Intern24/7 Media Inc. May 2010 - Aug 2010New York, Ny, Us -
InternPanlogic Mar 2010 - Apr 2010Richmond, Uk, Gb -
Product Management Intern24/7 Media Inc. Jun 2009 - Aug 2009New York, Ny, Us
Matthew Waldbauer Skills
Matthew Waldbauer Education Details
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Marist CollegeCommunications/Advertising -
Foundation For International EducationLiberal Arts
Frequently Asked Questions about Matthew Waldbauer
What company does Matthew Waldbauer work for?
Matthew Waldbauer works for Tiktok
What is Matthew Waldbauer's role at the current company?
Matthew Waldbauer's current role is Global Brand Partnerships @ TikTok.
What is Matthew Waldbauer's email address?
Matthew Waldbauer's email address is mw****@****ify.com
What is Matthew Waldbauer's direct phone number?
Matthew Waldbauer's direct phone number is +120132*****
What schools did Matthew Waldbauer attend?
Matthew Waldbauer attended Marist College, Foundation For International Education.
What skills is Matthew Waldbauer known for?
Matthew Waldbauer has skills like Digital Strategy, Digital Marketing, Advertising, Media Planning, Marketing, Crm, Mobile Marketing, Competitive Analysis, Research, New Media, Digital Media, Integrated Marketing.
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