Matthew Wirth Email & Phone Number

Boise, Idaho

Eastern Division

• P&L ownership responsible for over $700MM in annual Sales and over $200MM in annual gross profit.• Forecast category sales, profits, markdowns, allowances, and billing gross to guide decision-making process.• Leverage category analysis to drive results.• Manage shelf placement and item assortment to maximize sales and profits.• Create and execute category marketing/promotional plans to improve category sales, profits and market share.• Collaborate and negotiate with suppliers to maximize trade spend and deliver category growth.• Directly manage a diverse team of dedicated category support (Category Manager, Category Analyst, and Promotion Specialists). • Cross-functional management of support relations with supply chain, advertising, pricing, finance, marketing planning, and marketing strategies.• Experience across categories and distribution channels having managed Snacks, Beverages, Cereal, Baking, and numerous other dry grocery products.