Matt Abels Email & Phone Number

Los Angeles, Ca, Us

West Hollywood

KEY ACHIEVEMENT: Created and managed a partnership with Jack White’s Third Man Records and the Estate of McKinley Morganfield (Muddy Waters). Increasing brand visibility and a 55% increase in social media followers.• Managed the estates of pop-culture icons to ensure their art was carried forward to future generations authentically and credibly using modern means including: digital marketing, social media, third party partnerships, publishing and licensing, e-commerce, cross-promotions, merchandise etc.• Marketing/Product Management: directed product launches across all digital and physical platforms, managed approval process and third-party partners, lead email marketing campaign, developed and proofed all marketing plans and assets• Product Development: researched and pitched projects, managed third party relationships, sourced artwork elements, proofed all release artwork and created quarterly release updates for clients• Website creation and maintenance including: design, functionality, Shopify store testing and inventory, newsletters, product pages, copywriting, content curation and playlist creation, imaging and general updates• General/day-to-day duties: fan acquisition, maintained all artists archives, invoice creation and tracking, special events management, trademark identification and renewals and developed vendor partnerships

Hollywood, Ca

KEY ACHIEVEMENT: Conceived and executed strategic marketing campaigns that increased revenues by 1% after 2-years of decline.• Directed day-to-day operations of special projects, digital/social media marketing, creative, advertising, e-commerce and development teams, established and maintained strategic third-party promotional partnerships• Supervised production schedules, timelines and budgets of advertising, interactive, print and social media projects• Instituted weekly marketing meeting schedule, led discussions, created agendas and timelines, assigned action items and guided cross functional team brainstorming sessions• Managed creation of weekly newsletter to over 120,000 subscribers including: copywriting, CMS system maintenance, proofreading and content curation

Beverly Hills, Ca

• Conceived, managed and executed long range planning for physical and digital releases from inception through the life of the product • Acted as point person for management and/or artists, as well as creating partnerships and leveraging assets between internal departments, traditional and online/social media outlets, retail promotions/exclusives, third party marketing companies, vendors and venues• Created P&L and controlled marketing budgets for product releases to achieve sales goals• Demonstrated strong vision in consumer advertising and digital/mobile media marketing including: e-commerce strategy, social network marketing, direct-to-consumer sales, and database marketing• Managed overall execution of project schedule and led cross functional team meetings to ensure that all deadlines were met• Initiated, facilitated and executed special promotions to increase brand/product awareness

Marketing Duties:• Supervised, and collaborated with, traditional and digital media, social media, international, licensing, e-commerce and radio departments to support releases• Created and executed marketing plans to build awareness and drive consumers to the release• Directed and developed specific national campaigns for media, digital/mobile, social media, lifestyle, TV and retail outlets to secure promotions and increased visibility of products• Methodically executed and oversaw marketing budgets • Developed and gave creative direction on all solicitation materials including: sell sheets, presentations, project tools and internal/management updates• Led bi-weekly project presentations to sales teams• Produced and distributed ongoing project update information to sales department and distribution staffA&R/Product Development Duties:• Strategically partnered with clients to develop long-range product plans for artist catalogs and collaborated in product development of individual releases • Proactively determined relevant and innovative content, packaging, format, appropriate price-point and release dates for the projects based on artist contracts, independent research and all pertinent consumer and trade data• Pitched projects to sales department to create the P&L or deal needed to move the projects forward• Liaised with A&R, art, production, licensing, editorial and business affairs to oversee the creation, quality and timely delivery of product packaging