Matthew Acker Email & Phone Number

Grosse Pointe, MI, US

Warren, MI, US

• Website manager for cadillac.com
• Lead cross-functional internal teams and agencies, including creative, production, search, CGI, and IT
• Manage the creative development, production, and maintenance of Cadillac responsive websites
• Manage the site initiatives for Cadillac launch vehicles
• Led successful website reskin and rebranding
• Core member on numerous Global and Cross Divisional teams

Chicago, Illinois, US

• Clients: Buick, GMC, Chevrolet Silverado, and GM Fleet/Commercial
• Manage the development of a variety of projects, including OLA and site
• Collaborate with creative and account to ensure project success

Wixom, Michigan, US

• Digital Media DepartmentClients: Beam Inc./Jim Beam/Pinnacle Vodka, General Motors, Jack Morton, Target, Elemento L2, Chrysler, Takada Pharmaceuticals, Derse, Progressive Insurance, Match Action, Detroit Regional.
• Responsible for overall program management, including client relationships, strategy, budgets, schedules, resources, and reporting metrics
• Manage the development and ongoing support for projects including Chevrolet Twitter Vending Machines; Social Walls (Twitter, Instagram, and Facebook); Twitter Jukebox; GM Lead Capture iOS app, Chrysler Pentastar.
• Developed outstanding collaborative relationship between Digital Media, Sales, and other support departments
• Utilized JIRA, Confluence, and AtTask

Toronto, Ontario, CA

• Client: Ford Motor Company - Electric Vehicle Team
• Responsible for overall program management, including client relationships, strategy, budgets, schedules, project development, and resources
• Manage the development of marketing materials for the Ford Electric Vehicles: Focus Electric, C-MAX Energi, and Fusion Energi. Includes print, digital, email, and communications
• Interface with Ford Retail, Brand, Product, and Communications Clients

Minneapolis, MN, US

• Clients: Ford Motor Company and Shell Oil
• Responsible for overall program management, including client relationships, strategy, budgets, schedules, project development, and resources
• Manage the development of marketing materials and curriculums for the Ford Parts & Service positions in the retail environment, including Service Managers, Service Advisors, Parts Managers, Parts Counterpersons, Body.
• Includes the development of digital, webinars, web-modules, live workshops, workbooks, leader guides, newsletters, targeted training, marketing and communications, online testing, surveys, and other initiatives
• Increased revenue within established accounts by 45% in three years
• Profit margins often exceeded 40%

New York, NY, US

• Client: Chrysler Academy - Digital Product & Sales
• Supervised staff of Account Supervisors, Project Managers, and Account Coordinators
• Developed a very positive and collaborative relationship with clients, partners, vendors, and internal team members
• Managed the development of award winning marketing materials for the Chrysler Academy, including the mobile Sales Inhand application and highly interactive VIC Kiosk projects
• Successfully implemented digital Sales Challenges, including custom eMercials, leaderboards, extensive data analysis/reporting, and prizes
• Launched web portals for the Chrysler dealer network – chryslersalescentral.com and Chrysler Academy 2.0

New York, NY, US

• Clients: Chrysler Interactive Marketing and Chrysler Academy
• Supervised the development of live workshops, digital, extensive collateral print support, and specialized video production for the Chrysler Academy, including new vehicle launch materials, yearly product preview and.
• Managed the migration of interactive courseware from disc to the web-based Learning Management System
• Managed the development and solicitation of the highly successful and award winning Vehicle Information Center (VIC)
• VIC kiosk was sold to 1,884 Dodge, Chrysler and Jeep dealers. VIC also supported auto shows and mall tours
• VIC software was sold to 3,880 dealers. Significantly exceeded client expectations with over 70% sales penetration

• Responsible for ensuring the product accuracy of all print, video, and interactive materials developed for Chrysler
• Supervised and developed staff of 16 employees
• Scope of work was very process driven, detailed, and technically oriented
• Collaborative relationship with brand and marketing team executives and high-level clients

• Supervised team of Product Analysts responsible for the Jeep and Dodge Truck product lines
• Worked closely with the brand marketing, product planning, and program managers at Chrysler
• Extensive market analysis, competitive claims, and reporting
• Responsible for the successful consolidation of numerous marketing and training materials to create more efficient and accurate output
• Member New Product Launch Teams for all Chrysler, Jeep, and Dodge brand vehicles

• Detail oriented position responsible for the accuracy of all marketing materials developed for the Jeep brand
• Extensive review of all Jeep brand communications and marketing materials, including technical data and engineering specifications to ensure product correctness in all art and copy
• Supervised the legal review process for all Jeep communications and marketing materials
• Facilitated sales training presentations for the client and agency
• Added key content and direction during the client review and approval of materials
• Attended launch teams meetings and participated in pre-launch events for new vehicles, products, and technologies

• Supported the Stroh Beer, Kmart and Chrysler Dealer Reward Program accounts
• Involved in all aspects of CRM and Reward Program development

Bachelor Of Arts, Communications

Master Of Science, Business