Matthew Albert Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Greater Seattle Area

Business Leader across multiple Publicis Groupe agency teams focused on key client work. Executive ownership of Brand Positioning, Communications Strategy, Account Planning, Traditional and Digital Advertising & responsible for the integration of partner agencies in the Media Planning, Co-Marketing and Sponsorships, Social Media, Multi-Cultural Communications, Regional & Local Marketing, In-Store Branding & Communications and Web Platform Development & Design disciplines.

Redmond, Wa

Responsible for Integrated Marketing Communications for the Retail Stores at Microsoft. Owned MarCom disciplines across the US, Puerto Rico and Canada that included Advertising, Social Media, Email & CRM, Product Launches, Store Openings, Community Programs & Cause Marketing. Drove 15MM customers to 60+ store locations and $300MM+ in annual revenue. Highlights include an increased Social Followership (+110% YoY) and Engagement rates (+200% YoY), growth in Email database (+41% YoY) & revenue (+249% YoY), 5MM+ incremental store customers via Community Programs, 300K+ customers to Store Events, and partnerships with 300 community orgs. Launched 50+ new stores in 38 markets, and partnered with Windows, Surface, Xbox, Office & Windows Phone to co-launch major product releases in 2012.

Service delivery and P&L owner for a portfolio of agency clients. Managed senior account leadership team (Sr. & Group Account Directors) and drove strategy, creative, media, connections planning, web dev, social marketing & mobile strategy for clients like Disney, Best Buy, HSBC, Holland America, Hawaiian Airlines & Outrigger. Led team of 50+, drove $MMs in agency fee growth, managed 400%+ increases in client ad investment while driving ROI up by 500%. Sustained long-term relationships with key clients while driving cost to acquire metrics down, site traffic up, accelerated revenue growth and improvements in margin & EBITDA.

Served in an advisory capacity to the Managing Partners and Sr. Client teams at Ad Agencies responsible for communications around the SBC/AT&T merger and pending $1B+ AT&T Brand Launch. Advised on Brand Identity & Language, Positioning & Messaging Architecture, Media Planning, and Overall Communication Strategy.

Directed the Advertising Services Discipline and related efforts. Owned strategic planning, campaign development, agency management, and the execution of Brand, Product, and Promotional advertising plans. Managed a 400% increase in ad spend ($170MM to over $700M) tied to a 600% increase in sales volume & revenue. Managed 100+ people (internal & agencies) who contributed to hitting 10MM customer & $16B revenue targets. Developed proprietary ad investment productivity modeling that drove 20% increases in $700MM media investment effectiveness.

Responsible for all financial considerations and Strategic Business Planning for the AWS B2B Segment and P&L Management for the Southeastern US. Managed to financial plans (revenue, expenses, CM) for all products and services, and managed offer portfolio. Supported the consolidation of 10 independently managed markets into one operational P&L. Built and managed a $1B+ expense plan, and supported $2B+ in sales revenue. Built & implemented capital investment models for Advanced Network/B2B organization (Cash-Flow, B/E & NPV models).

Responsible for management of the marketing & advertising functions for AWS in the Southeast U.S. Duties included Marketing Strategy, Creative, Media Planning, POS, Pricing, Product Management, Market Analysis, Event Marketing, and Agency Management. Built marketing programs for multiple products and launched 8 major US markets that exceeded objectives in each of initial 7 quarterly operating periods. Also introduced digital cellular service to the US (1st TDMA market in the US).

Bachelor'S Degree, Advertising & Communications

Activities and Societies: Phi Delta Theta

Mba, Marketing, Finance, Business Administration