Matt Alexander Email & Phone Number

Doreen, Vic, Au

Melbourne, Victoria, Australia

Clayton South, Victoria, Australia

Victoria, Australia

Responsibilities:• Deliver and improve upon key sales tools such as product brochures, order forms, website, mobile app and customer relationship management system.• Develop, plan, manage and execute advertising and promotional programs including the creation EDM’s ensuring that all marketing collateral is on brand and meets company standards.• Manage the use of the company style guide to ensure all promotional material reflects the look and feel of the brand.• Ensure all content is relevant and kept up to date in all marketing collateral, including website, brochures and order forms.• Provide marketing support to internal stakeholders such as sales, business development, product development and IT, to ensure the company has the necessary marketing tools required to meet both internal and customer needs.• Manage key external stakeholders in marketing projects, such as web developers, printers, copy writers and other various external contractors.• Provide direction and support to the in-house Graphic Designer, including design and layout of corporate marketing and sales collateral.• Manage website development, create content and provide general maintenance.Achievements:• Managed the development of the Criterion Industries (Shopify) website by working with external designers and web developers to ensure it met customer needs and reflected the look and feel of the brand.• Managed the successful implementation and ongoing upgrades for Criterion Industries’ new Marketing Automation Platform (Pardot) working alongside the external Salesforce partner. Implementation included campaign tracking and reporting, EDM template design, segmentation lists, automation rules and data cleansing.• Concept creation, development and execution of Criterion Industries’ product order forms in an online fillable PDF format.

Preston, Victora

Responsibilities:• Deliver and improve upon key sales tools such as product swatches, price book, website, e-commerce website and customer relationship management system.• Develop, plan, manage and execute promotional content including EDM’s and press ads, ensuring that all collateral is on brand and meets company standards.• Work with external designers to create and maintain a corporate style guide. Manage the use of these brand assets by ensuring all promotional material reflects the look and feel of the brand.• Ensure all content is relevant and kept up to date in all marketing collateral, including website, price lists, and product swatches.• Provide marketing support to internal stakeholders such as senior management, IT, sales, purchasing and business development team, to ensure they have the necessary tools required to meet both company and customer needs.• Manage key external stakeholders in marketing projects, such as web developers, designers and printers.Achievements:• Managed the developement both the K.W.Doggett Fine Paper catalogue (Wordpress) and ecommerce websites by working with external designers and web developers to ensure it met customer needs and reflected the look and feel of the brand.• Planned and managed the development of K.W.Doggett Fine Paper’s automated customer price list system, working alongside the internal IT manager and external programmer.• Planned, developed and executed the K.W.Doggett Fine Paper’s upgraded CRM platform, working alongside the internal IT manager and external programmer.

Greensborough, Victoria

• Open and close the store.• Supervise and delegate tasks to colleagues.• Provide customer service.• Conduct end of day money and stock count.• Food preparation.

Melbourne, Australia

• Liaise with Boost store owners to understand their design requirements.• Work to brief as set by store owners.• Conceptualise and generate ideas in marketing team environment.• Edit style guide templates to meet the store requirements.• Create new artwork to meet store requirements, if existing template didn’t exist.• Present concepts and finished artwork to client for approval.• Create finished artwork for different types of print media including cups, posters and flyers.

Graduate Certificate Of Marketing, Marketing, High Distinction Average

Subjects studied: - Marketing Fundamentals & Practices, - Customer Behaviour & Management - Marketing Planning - Marketing Research Methods

Short Courses

• Photography (2011) • Offset printing (2010) • Digital printing (2010)

Short Course

• Web development

Bachelor Of Design (Communication Design), Graphic Design, Distinction Average

Diploma Of Arts (Graphic Arts), Graphic Design, Distinction Average

Certificate Iv In Arts (Applied Design), Graphic Design

Vce, Victorian Certificate Of Education, 84.3 Enter