Vice President Of Product Marketing
Current
Apr 2024 - Present
AeroLeads people directory · profile
Matthew Allen Email & Phone Number
Vice President of Product Marketing bringing Sonic and your other favorite Sega brands to the masses!
at
Sega of America, Inc.
1 work email found
@wikia.com
17 phones found area 407, 818, 415, 949, 650, 213, 323, and 760
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Product Marketing bringing Sonic and your other favorite Sega brands to the masses!
Location
San Francisco Bay Area, United States, United States
Who is Matthew Allen? Overview
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Quick answer
Matthew Allen is listed as Vice President of Product Marketing bringing Sonic and your other favorite Sega brands to the masses! at Sega of America, Inc., based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at wikia.com, phone signal with area code 407, 818, 415, 949, 650, 213, 323, 760, and a matched LinkedIn profile for Matthew Allen.
Matthew Allen previously worked as Vice President of Product Marketing at Sega Of America, Inc. and Senior Director of Product Marketing at Sega Of America, Inc.. Matthew Allen holds Bachelor’S Degree, Business Administration, Information Systems from University Of Southern California.
Company email context
Email format at Sega of America, Inc.
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{first_initial}{last}@wikia.com
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AeroLeads found 1 current-domain work email signal for Matthew Allen. Compare company email patterns before reaching out.
Profile bio
About Matthew Allen
Entertainment marketing professional with experience in the games and entertainment industries both at Fortune 500 companies and small business start-ups.Experience leading cross-functional teams responsible for the launch and ongoing operations and marketing of a variety of products and content, including console, PC, browser, and mobile games.Extensive background in content and digital marketing including content creation, influencer marketing, video, copywriting, traditional and performance-based paid media, CRM, SEO, SEM, social media, and website production.Extensive background in business development and partnership marketing.
Listed skills include Digital Marketing, Strategic Partnerships, Video Games, Mobile Marketing, and 46 others.
Current workplace
Matthew Allen's current company
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15 roles · 23 years
Matthew Allen work experience
A career timeline built from the work history available for this profile.
Senior Director Of Product Marketing
Current
Jun 2023 - Present
Director Of Product Marketing
Overseeing global go-to-market campaigns for Sonic the Hedgehog games.
Jun 2022 - Jun 2023
Senior Director Of Product Marketing
Head of Product Marketing for The Callisto Protocol, a new story-driven, single-player survival horror game from the creators of Dead Space. Coming 2022 to PC and Consoles.
Nov 2019 - Jun 2022
Director Of Product Marketing
As the Product Marketing Director for Perfect World Entertainment, I lead the team that owns the creation and execution of the global go-to-market plans for our live and in-development games. My team and I work closely across publishing and development stakeholders to execute on these plans, and are responsible for all key marketing KPIs for PWE's games..
Nov 2017 - Nov 2019
Marketing Director
- Head of Marketing for the leading free-to-play multiplatform publisher specializing in localizing Eastern MMOs for North America and Europe. - Oversaw all consumer marketing for the entire En Masse portfolio of free-to-play MMOs on PC, console, and mobile platforms, including TERA, Zombies Monsters Robots, Alliance of Valiant Arms, and Kritika Online..
Jan 2017 - Sep 2017
Director Of Games Programming / Executive Editor, Games
- Led content strategy and in-house creation of all games content for the world’s largest entertainment fan site, with over 190 million monthly unique visitors. The games vertical accounted for the largest share of site traffic, and highest number of search referrals.- Worked with sales teams to conceptualize, pitch, and execute on branded content programs.
Jul 2015 - Dec 2016
Senior Live Brand Manager
- Business owner for the NCSA territory in charge of Ubisoft’s premium and free-to-play console, PC, and browser games.- Oversaw the launch, ongoing live operations, and post-launch content for games, with full P&L ownership and responsibility for driving increased overall revenue, ARPU, add-on content attach rates, and user acquisition targets resulting.
Aug 2014 - Jul 2015
Senior Digital Product Manager
- Business owner for the NCSA territory in charge of Ubisoft’s premium and free-to-play console, PC, and browser games.- Oversaw the launch, ongoing live operations, and post-launch content for games, with full P&L ownership and responsibility for driving increased overall revenue, ARPU, add-on content attach rates, and user acquisition targets resulting.
Sep 2011 - Jul 2015
In-Game Licensing And Brand Partnerships
- Generated new licensing deals for all branded in-game items in an alternate-reality MMO - Identified and lead business development efforts for additional monetization strategies related to partnerships, in-game item sales, and in-game advertising
2011 - 2011
Director Of Marketing
Bcinet, Inc.
- Developed the marketing strategy and for a technology start-up that delivered brain computer interface products both to business-to-business, and business-to-consumer markets- Played a key role in the executive leadership of the company, helping to determine corporate strategic direction, and creating and presenting the business plan to key investors and.
2010 - 2011
~1 yr
Brand Activation, Business Development & Downloadable Content Marketing
- Global Brand Manager for all Guitar Hero, DJ Hero, and Band Hero downloadable content across multiple games and SKUs.- Created and executed marketing strategies that resulted in the growth of the downloadable content business from $12,000,000 in 2008 to $17,000,000 in 2010.- Led and provided strategic direction for brand partnerships and post-launch.
Jul 2008 - Apr 2010
Brand Activation, Business Development, And Downloadable Content Marketing
- Global Brand Manager for all Guitar Hero, DJ Hero, and Band Hero downloadable content across multiple games and SKUs.- Created and executed marketing strategies that resulted in the growth of the downloadable content business from $12,000,000 in 2008 to $17,000,000 in 2010.- Led and provided strategic direction for brand partnerships and post-launch.
Jul 2008 - Apr 2010
Manager, Promotions & In-Game Marketing
- Created and executed national promotions with major consumer brands that generated millions of dollars in co-marketing value, media support, and TRPs that increased awareness and purchase intent for the entire portfolio of Vivendi Games brands, including both original IP and licensed products.- Managed brand integrations, product placements, and dynamic.
Jun 2005 - Jun 2008
Digital Marketing Coordinator
- Worked with the Digital Marketing team to oversee all online and mobile marketing programs for 20th Century Fox Theatrical releases.- Managed online media campaign creation and execution for theatrical releases that generated millions of impressions and raised overall awareness of releases.- Produced and managed official websites for domestic theatrical.
2003 - 2005
~2 yrs
1 education record
Matthew Allen education
-
University Of Southern California
FAQ
Frequently asked questions about Matthew Allen
Quick answers generated from the profile data available on this page.
What company does Matthew Allen work for?
Matthew Allen works for Sega of America, Inc..
What is Matthew Allen's role at Sega of America, Inc.?
Matthew Allen is listed as Vice President of Product Marketing bringing Sonic and your other favorite Sega brands to the masses! at Sega of America, Inc..
What is Matthew Allen's email address?
AeroLeads has found 1 work email signal at @wikia.com for Matthew Allen at Sega of America, Inc..
What is Matthew Allen's phone number?
AeroLeads has found 17 phone signal(s) with area code 407, 818, 415, 949, 650, 213, 323, 760 for Matthew Allen at Sega of America, Inc..
Where is Matthew Allen based?
Matthew Allen is based in San Francisco Bay Area, United States, United States while working with Sega of America, Inc..
What companies has Matthew Allen worked for?
Matthew Allen has worked for Sega Of America, Inc., Striking Distance Studios, Perfect World Entertainment, En Masse Entertainment, and Fandom / Wikia.
How can I contact Matthew Allen?
You can use AeroLeads to view verified contact signals for Matthew Allen at Sega of America, Inc., including work email, phone, and LinkedIn data when available.
What schools did Matthew Allen attend?
Matthew Allen holds Bachelor’S Degree, Business Administration, Information Systems from University Of Southern California.
What skills is Matthew Allen known for?
Matthew Allen is listed with skills including Digital Marketing, Strategic Partnerships, Video Games, Mobile Marketing, Product Marketing, Gaming, Monetization, and Mobile Games.
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