Matthew Mcwilliams Email & Phone Number

Boston, Ma, Us

East Wareham, Massachusetts, Us

Los Angeles, California, Us

99 Cents Only Store• Drove the strategy of the 99¢ Only Store's advertising campaigns, digital marketing, and in-store marketing campaigns. Working directly with Senior Leadership to ensure that all work is driving sales in-store and through 3rd-party Ecommerce platforms - FY24 campaign led to 48M in sales; a 25% incremental growth of impacted products• Managed the brand's weekly, monthly, and yearly content and media calendar to create engagement moments for 99 Store customers throughout the year• Developed and executed the brand's lifecycle marketing strategy, including customer journey mapping, behavior-triggered email automations, and digital customer experience - Achieved a 27.7% YoY increase in email subscribers and a 39.1% YoY increase in SMS subscribers in 2024• Led the build-out of the brand's mobile app platform, establishing user flow mapping, incentive offerings, and launch strategy• Direct oversight of the “99 Refresh Project” which saw the opening or redesign of 65 stores throughout the chain. Creating a new, cleaner and more functional shopper experience for new and returning customers- Impacted stores saw, on average, a 25% MoM sales lift- Forecasted and managed the project's $1.3M annual redesign budget• Led a team of 2 marketers and 4 creative designers to produce best-in-class work for our client

New York, Us

• Directly responsible for developing go to market strategies for KIND innovation throughout the New England region• Cultivate, negotiate, plan, and execute multiple large-scale multi-tiered events and samplings annually; which has lead to our market exceeding our yearly KPI of 650,000 consumers reached• Initiate and foster relationships with strategic partners including: LiveNation, the PGA Tour, Boston Pride, and Fenway Sports Management• Analyze regional consumer data to proactively plan, prepare, and provide comprehensive support and communication for retail programming• Supervise two full-time team members and 14 part-time ambassadors• Forecast and manage a $350k annual market budget • Work directly with the KIND E-Commerce department to develop national field marketing support strategies for the deployment of KIND’s new B2B sales platform

New York, Us

• Developed resources to ensure team members are hitting KPI’s and driving key-thematic, resulting in exceeding program goals annually • Drove profitability through strategic sales opportunities across multiple sales platforms, including national accounts and on-campus retail locations• Established key national partnerships reaching 1.1MM collegiate consumers across 200+ campuses yearly through calculated sampling and brand building initiatives • Directly recruited, hired and managed a team of 17-university ambassador across the South Central/Midwest to ensure flawless program execution across the region• Managed the growth of the university program from 23 campuses to 35 campuses across the West region

New York, Us

Lead local KIND Brand Ambassadors, assuming the role of captain to the team-Research, coordinate and host marketing events relevant to the brand and to the region, partnering with likeminded companies. -Seed and develop relationships with market influencers, ultimately leading to increased brand visibility-Strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop- Collaboration with sales team to determine market level goals, utilizing strategic marketing initiatives to achieve- Maintain relationships with existing sales accounts through POS placement, order taking and store merchandisingDo unexpected acts of kindness for others

Oklahoma City, Ok, Us

• Advise and assist university departments on the development of their marketing plans, marketing collateral, and sponsorship opportunities • Including business, dance, exercise and sport science, law, music, nursing, religion and the Ralph Ellison Centennial Celebration• Develop communication plans for undergraduate and graduate admissions to increase applicants and enrollment • Applicant pool up 10% since Jan. 2012 • Fall 2012 enrollment numbers are the highest since 2009 • Oversee all social media and digital marketing, including messaging, scheduling, execution, and evaluation. Campaigns are mainly comprised of social media, digital media, and email marketing• Proactively researching cutting edge digital technologies and solutions • Closely involved in university-wide rebranding initiative• Manage the university’s marketing and advertising budget• Meet with vendors and advise university personnel of rates, schedules and options

Responsible for impacting revenue streams through the sale of season seats, mini plans, group tickets and various promotional packages. Assisted in the organization and implementation of several community outreach events.

Oklahoma City, Ok, Us

Assisted in the implementation and activation of promotions at Thunder home games and special events.

Portland, Me, Us

Main duties included writing and editing the firm's press releases, advertisements, and presentations. Also managed the firm's client database system. Assisted in the firm's brand development and website redesign; which included rewriting and editing every employee's bio, achievements, and credentials and coordinating a two day photo shoot of over 120 employees.