Matthew O'Connor Email & Phone Number

Charlotte, North Carolina, Us

New York, Ny, Us

Responsible for designing and iterating Core Product Experience for FanDuel product suites including global sign-up screens, verification flows, and first-time user experiences. Improvements including adding automatic information verification flows and redesigns led to a 4% YoY increase in First-time Deposits and a 30% increase in Verification attempts. Helped to lead the development of conversion rate optimization and experimentation discipline within the User Experience and Design business unit.

Scottsdale, Arizona, Us

Designed and iterated Emerge’s customer-facing platforms, including open freight marketplace and shipper management system. Designed UX/UI for new feature launches, notably Dynamic Book It Now and the overhaul of Carrier Marketplace into a scalable and responsive platform. Conducted user research to gain insights into user needs and pain points, translating those insights into features and iterations of the platforms. Employed a data-driven approach to design decision-making, using metrics and analytics to iteratively improve platforms and ensure product design focused on high-impact areas.

Charlotte, North Carolina, Us

Responsible for the UX and design of a scalable platform for XUP products, including intuitive and simplified process for onboarding merchants to bank services, and ongoing merchant servicing product. Leads internal collaboration with product managers and stakeholders to outline and define business and user requirements for initial release to banking client ($170 billion). Manages UX team and practice within the company. Built XUP brand and visual communication standards for marketing and sales purposes. Efforts helped secure company acquisition by KeyBank in 2021.

Sandy Springs, Georgia, Us

Designed a new, internal associate application, including information architectures, user flows, and interactions for a Fortune 1000 retail client. Collaborated with product owners, stakeholders, and developers to ensure both business and technical requirements were met. Application deployed to 300+ locations for use by sales associates.

Atlanta, Ga, Us

Developed and implemented conversion rate optimization strategy for B2C and B2B clients, ranging in annual revenue of $35MM-$150MM. Efforts directly led to annual increases in conversion rates ranging from 25-50%. CRO strategies were built on UX research, user behavior analysis, and UI designed for responsive experiences. Led internal collaboration across design, development, research, and quality assurance teams.

Atlanta, Georgia, Us

Directed the creation and implementation of a streamlined information architecture that optimized user flows for clients, resulting in increased conversion ratesDesigned high-fidelity wireframes, journey maps, and functional prototypes to improve user experience for various clientsCollaborated with cross-functional teams to develop and execute data-driven User Experience Optimization and Conversion Rate Optimization strategies, leading to revenue growth for clientsConducted A/B testing on clients' websites to identify opportunities for enhancing user experience and increasing conversionsConducted qualitative and quantitative user research studies to develop accurate user personas for clientsPresented design and UX decisions supported by quantitative evidence to stakeholdersCollaborated successfully with a diverse range of clients, including B2B, B2C, lead generating and SaaS companies.

Atlanta, Ga, Us

- Teaching assistant for Advertising and Marketing Communications Consulting; Instructor Dr. Reshma Shah- Assisted in development of student's project strategy- Consulted students on presentation creation and final deliverable formatting- Provided guest lecture on Inbound Marketing strategies and best practices for Digital Marketing

Atlanta, Ga, Us

- Created original and template content for use in Goizueta digital marketing efforts. - Created web graphics and flash banner stills for online advertising. - Met with project leaders and content producers.

Boston, Ma, Us

- Conducted keyword research and analysis.- Pulled and analyzed data from platforms such as Webmaster, Moz, and SEMRush.- Completed spreadsheet analysis for best keyword strategies. - Completed Meta data re-writes, 301 redirect QA'ing, and UX audits.- Created content based on best keywords and SEO best practices. - Researched and presented on digital marketing trends.- Helped create fully comprehensive digital marketing strategy for Special Olympics MA.

Carlsbad, Ca, Us

- Worked directly with Senior Project Manager to research, determine and recommend best practices for enterprise flash banner campaigns. Recommendations included image optimization, animation, format, and timing of the message delivery. Facilitated client acceptance, and ad server compliance. - Created keyword search campaigns and ad copies.- Researched and presented on Inbound Marketing techniques and best practices.- Performed account administration and management tasks including billing, campaign status reports, and competitor analysis.- Worked with clients such as Asics, Cancer Treatment Centers of America, Guggenheim Investments, Cenegenics, Enzyte, iGrow, and Viviscal Hair Growth Programme.

Tested facility, general field research, wrote function write-ups, general facility tasks.