Matthew Backer Email & Phone Number

Minneapolis, Mn, Us

Chicago, Illinois, Us

A medical leave was necessary to provide immediate care for a spouse after a severe injury.

Oakland, Ca, Us

With a team of incredible engineers, I curated the development of a Cultivation platform allowing commercial cultivation facilities to track & manage their grow operations. This platform enabled technicians and managers to automatically import their plant data directly from METRC and automatically record & report harvest data both into the Distru platform as well as state-based track and trace databases.

Minneapolis, Mn, Us

Led an engineering group focusing on Decision Agriculture insights. This focus relied heavily on collecting data directly from cloud-connected field equipment to report applications and harvest data within our platform. Using this data, our team was able to develop cost-mapping functions allowing growers to visually interpret where money has been spend within their fields and manage their cost of product with harvest data. Along with gathering machine data to report field activities, I also worked closely with growers and enterprise agriculture operations to catalog safety data, integrate with manufacturer databases and design reporting compliance tools to ensure that application traceability was maintained throughout the entire crop season production cycle.

Minneapolis, Minnesota, Us

Managed a team of engineers and designers to help grow our active subscriber base from 27,000 to 49,000 in just over 2 1/2 years. Launched 4 new products within the application including a SMS messaging platform, sub-accounts, customer marketplace, and standalone ecommerce system. Emphatically passionate about customer-driven development. Ran dozens of 1:1 customer interviews, managed our product feedback platform, and met with our support team weekly to discuss task prioritization and customer experience. Advocated for the importance of data-driven decision making within the organization including the adoption of numerous customer engagement and analysis tools such as Heap, FullStory, Segment and BigQuery. Implemented a zero-bug backlog initiative to more efficiently review and prioritize platform fixes and enhancements. Under this initiative, our team audited a backlog of more than 600 tasks for customer and product value and built a review process to immediately address and prioritize incoming requests.

Strong focus on defining customer needs and crafting elegant and efficient software solutions. Outlined requirements, created development timelines and prioritized scope across both internal teams and external enterprise partners. Diligently balanced communication between our development teams and subscription customers to ensure that focus remained on the most important and value-driven work.

Us

In an industry where communication reigns supreme, I diligently balanced both internal and external communication between our team and clients. Focusing on production scheduling and workflow, I helped to deliver great work in great time. I controlled the chaos that can occur when working with large corporations through strategic resource allocation and coordination.

Always moving. Always thinking. I'm now producing my own projects and running full accounts and brand campaigns for some of Minnesota's largest and most renowned brands. I have too many hats to list.

Direct and manage project development from beginning to end. Define project scope, goals and deliverables that support businesscollaboration with both management and clients. Effectively communicate project expectations to team members and clients in a timely and clear fashion. Estimate the resources and participants needed to achieve project goals. Develop and deliver progress reports, proposals, requirements documentation, and presentations. I played the role of time management guru, a mediator, a problem solver, a gatekeeper, a comedian, a vault of necessary information, and a miracle worker.

Managed the daily progress of an interactive development team by coordinating deadlines and facilitating resources necessary to complete the given project. Controlled the scheduling and completion of team milestones and was responsible for quality control of finished products for delivery to clients.

Wilkus Architects, a MN based retail/hospitality architectural firm was working to secure bids for Caribou Coffee's development expansion into Dubai and the United Arab Emirates. To assist with these efforts, I worked closely with their team to design and develop interactive presentation materials to highlight the expertise of the organization.

Bachelor'S Degree, Entrepreneurial Business/Media Marketing

Retail Merchandising