Matt Balcerek Email & Phone Number

Beverly Hills, Ca, Us

Beverly Hills, Ca, Us

✦ Experiential Marketing Consulting: Designs comprehensive plans for companies to engage with their prospective and existing customers. Leads multiple projects (of budgets up to $10MM) from strategy to launch and provide multiple solutions based on client needs, business goals, and technical constraints for any given project.✦ Unscripted Show Development & Showrunning: Managed the development and showran unscripted shows, including those featuring talents like T-Pain.✦ Scripted Series and Movie Production: Managed the development and production of scripted series and feature films, overseeing all stages from concept to final script.✦ Proof of Concept Production: Led production of proof-of-concept projects, including international collaborations with Paramount, Formosa Group, and the London Symphony Orchestra.✦ Relationship Development: Built and maintained relationships with agents, producers, distributors, and buyers to facilitate project development and sales.✦ Talent Sourcing and Packaging: Sourced and secured A-list talent to package projects for development and sales.Key Clients:Opera, Warner Bros. Discovery, Dentsu, The Story Lab, HUSSLUP, Debbie, Festival Group & more

Los Angeles, Ca, Us

✦ Marketing Strategy & Campaigns: Developed and executed marketing strategies, managing multi-channel campaigns to drive growth and optimize performance.✦ Content & Digital Marketing: Led the creation of engaging content (blogs, videos, social media) and managed SEO, SEM, email, and social media efforts to boost online presence and lead generation.✦ Brand & Market Management: Maintained brand consistency, conducted market research, and developed strategies to support sales and product development.✦ Budget & Lead Generation: Managed marketing budgets, maximizing ROI, and supported sales through effective lead generation strategies.✦ Event Planning & Management: Led high-profile events from concept to execution, including table reads and festivals like Tribeca and SXSW, managing logistics, talent, and guest experiences.✦ Webinars & Competitions: Organized industry webinars and pitch competitions with partners like Deadline and Michael Showalter’s Semi-Formal Productions.

New York City, Us

✦ Talent Booking and Event Leadership: Successfully booked and managed over 80 artists for Poland's premier music festival, captivating 2-3 million viewers (15% prime time market share - Nielsen).✦ Event Logistics: Led all facets of event execution, including concept development, talent booking and contracting, rehearsals, scripting, creative direction, on-site branding, and talent and press coordination. ✦ Pre/Post-Production: Oversaw budget creation, cost tracking, and delivered comprehensive post-event reports, including key performance indicators and metrics to measure success.

Miami, Florida, Us

Strategy Planning — crafts strategies for the marketing team, including Digital, Advertising, Communications and Creative; prepares and manages marketing budgets;Campaigns Execution — sets, monitors and reports on team goals; designs branding, positioning and pricing strategies; coordinates experiential marketing efforts to boost brand awareness across TikTok, Instagram, Facebook and in-person events;Branding — ensures our brand message and tone of voice are strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages); analyzes consumer behavior and determines customer personas;Market Analysis - identifies opportunities to reach new market segments and expand market share; participates in the quarterly and annual planning of company objectives; monitors competition (acquisitions, pricing changes and new products and features).

New York, Us

- CX Strategy & Vision — Creates long-term customer experience strategy and vision; ownership of customer satisfaction and loyalty metrics; creates and evaluates internal processes;- Award-winning experiential marketing — Creates and executes on a framework for app personalization, aiming to disrupt the current market trends and deliver a unique glocalized moments for users based on Finch’s creative guidelines; delivers customer-centered experiential campaigns, inc. the multi-dimensional personalization features linking physical and online marketing.- Physical production & campaign execution — Manages the in-house production of personalized videos and negotiates and leads cooperations with with external agencies and freelancers;- Team management & hiring — Builds and manages the CX hiring, incl. early onboarding and the multi-level progression framework.

Culver City, Ca, Us

Norman Lear's Act III Productions• Content Marketing - develops and executes digital marketing / sales and content distribution strategies for established/legacy shows; prepares pitches to key licensees;• Partner Management - supports and manages relationships with key licensees; liaises with the studio partners to execute digital sales plans and marketing initiatives;• Content Development - produces digital content, including text, images, videos; creates assets using Adobe Creative Suite and Canva• Social Development / Management - support and manages new shows' site builds and launches; maintains and updates shows' sites, social media profiles• Creative Marketing and Revenue Development - grows artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue• Reporting and Analysis - compiles and distributes regular reports to internal team; utilizes data to evaluate campaign efficacy; evaluates internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; creates reports for talents and external partners

London, England, Gb

- Managing the customer success team through improvement programs and coaching sessions;- Creating onboarding strategies for new agents joining our team;- Managing company-wide incidents by liaising with engineers and customer support agents;- Proactively spotting patterns in the frustrations or hopes of our customers, seeing where we can change our processes, tools or product to make them happier.- Evaluating support channels and designing mass communication - posts, e-mail, in-app info.

London, England, Gb

Los Angeles, Ca, Us

USC Games Editorial - worked closely with the video producer to edit and produce original videos including interviews, video essays, events coverage and etc. - created 1-3 edits and optimised for the platforms. - developed visual stories and marketing strategy establishing USC Games as #1 Department in the USA. Impact Documentary Team - Producing a short-feature documentary about Cerro Gordo- Editing using Adobe Creative Suite

- prepared thorough script coverage and gave notes to executives and Robert Shaye;- conducted international media market research for theatrical releases, inc. Netflix’s Night Teeth;- connected with writers, producers, and directors to prepare for the production of Netflix Original;- provided administrative support to creative executives/producers using MS Office / Keynote.

- Booked music artists and negotiated contracts; building relationships with sponsors and stakeholders; - Created a successful digital and outdoor marketing campaign to introduce new music festival, selling out the venue of 25.000 people within a week from the launch. - Managed new and existing social networks for music festival brand and individual artists;- Creating precise evaluations of digital marketing campaigns and audience analysis.

Famous game show in Poland - "Ja To Wiem!" ('I know it!')Key responsibilities:- Developing and driving the development process with a range of fresh, high quality and viable production ideas for competition across the shows - To keep abreast of popular culture, television trends and upcoming talent so that ideas are relevant and original. - Producing and directing live competitions and additional content and interactivity for social media - Creating innovative presenter lead scripts and treatments to engage and interact with the audience across social media platforms.

Local talent show “Po Prostu Talent” for people up to 21 judged by famous Polish celebrities.- coordinated the team focused on the audition production including the marketing and operational team to make sure everything is on time and in the right place; - fundraised (raising 50% of the budget) and working within a team of IP rights;- explored market needs by researching similar content productions.

Master Of Arts - Ma, Global Communication

Postgraduate Degree, Law

Master Of Science - Ms, Global Media And Communication

Bachelor Of Science (Bsc), Management

International Economics And Management, Luxury Products And Fashion Management

Ib Diploma