Matt Baldwin Email & Phone Number

Atlanta, Ga, Us

I work with early-stage startups on product/market fit and go to market (GTM) strategy, including target audience, business model, market size, branding, positioning, value proposition, commercialization approach, and targeted marketing techniques. Open to fractional CMO / head of marketing roles.

Mason, Mi, Us

General Manager with P&L responsibility for a product portfolio within Dart's largest division. Directly managed team of 6 in developing strategic priorities, setting financial goals, and creating multi-year and annual product line plans. Led product life cycle management, drove innovation, increased sales, and maximized long-term profitability.• Grew $600 million business by implementing strategic pricing strategies and delivering new product innovation for Starbucks, Dunkin, McDonald’s, Chick-fil-A, and other key customers.• Led cross-functional task force in radically reducing cost structure to improve product pricing and increase profitability.• Created innovative strategy and led cross-functional team to develop and launch new products in adjacent category, expected to deliver $100MM+ sales growth.

Columbus, Ohio, Us

Lecturer for BUSML 4204 – Marketing Projects, the undergraduate marketing capstone course for the Fisher College of Business at Ohio State University:• Developed teaching materials and delivered lectures to provide students with foundation for capstone learning experience.• Evaluated semester-long competition where student teams diagnosed, analyzed, executed qualitative and quantitative research, and made strategic and tactical recommendations for a client.

Dublin, Ohio, Us

Led all B2B marketing for high-growth, PE-backed digital healthcare technology company.• Drove 30% sales growth by creating audience-specific lead generation strategies and multi-touchpoint consumer journeys.• Significantly improved spending efficiency by optimizing digital and eliminating ineffective programs and tactics.• Built best-in-class marketing organization by hiring great talent, leading marketing training, and creating processes.

Birmingham, Alabama, Us

Led product marketing, competitive intelligence, and market research teams for a top ten life insurance and annuity carrier. Drove the strategy for the Protection and Retirement Divisions, including product, pricing, and channel placement.• Delivered 41% customer growth & 48% revenue growth through organic sales and the integration of 2 major acquisitions.• Created and led corporate innovation process. Drove creation and launch of multiple critical new products.• Created and led training curriculum for entire marketing organization; restructured team to improve effectiveness and cost.• Popular speaker at industry conferences on innovation, research, and product development.

Us

Served in a variety of senior marketing leadership roles for a Fortune 100 company with $45 billion in annual sales, including chief marketing officer for the Accident & Health business, corporate innovation leader, and brand strategy & advertising leader.• Increased profits and delivered double-digital sales CAGR for Accident & Health while reducing marketing staffing.• Led creation of the “Smart Miles” product, Nationwide’s biggest innovation in a decade. Pioneered B2C annuity sales.• Led creation of “Join the Nation” national advertising campaign to relaunch brand with new strategy. Delivered a 19% increase in awareness, 15% increase in consideration, & industry-best results per dollar spent on $200 million/year budget.• Created curriculum and taught the Brand Management 101 course monthly to 1000+ students.

Cincinnati, Ohio, Us

Led large, cross-functional teams at the world’s leading CPG company to drive beloved brands globally, including Febreze, Pampers, Tide, Downy, Bounty, Charmin, Cascade, Dawn, Duracell, PUR, Old Spice, Head & Shoulders, Gillette, Prilosec & Swiffer.

Executive Education, Innovation & Design (The "D.School"​)

Doctor Of Education - Edd, Organizational Leadership

Mba, Business

Bachelor Of Science (Bs)