I count myself as one of the lucky ones, to get up everyday and do something I truly love. Originality drives me and it’s at the core of everything I do. I oversee the creative and strategic direction of Light + Shade with a focus on expanding its Australian and international business. Pioneering innovative ways to tell stories, I've been the driving force behind Light + Shade’s content framework enabling content outsourcing (BPO) services for Australia’s leading and global brands.As a Director, I've been paving the way forward in new media branded content, my signature approach to storytelling has been the catalyst for humanising many corporate organisations, building brands that matter to consumers. With a unique knack of connecting with people, I seize the moments where talent can be captured authentically, sparking a connection with viewers that isn’t always easy to achieve.I'm in my element when creating films around the human experience, creating work that has genuine meaning, constructing pieces with feeling and heart.I began my career over 15 years ago in broadcast television and have since carved a reputation as a content pioneer, unearthing, directing and filming stories for documentaries, advertising and broadcast mediums. With multi-talented skills in both aptitude and application, I'm able to direct, shoot, edit and grade adding value to the entire production pipeline.My works are renowned for being very considered strategically, while adapting to cultural sensitivities and social nuance. I'm committed to growing Light + Shade’s direct client operations while supporting key aspects of film production across the group, continually finding compelling stories for Light + Shade to produce and always striving to lead the way in new forms of delivery.