As the Chief Success Officer of Last Call Analytics I am privileged to work with an incredible team to establish and promote the Last Call Analytics brand. From product development to partnerships and sales, I work to support the company's vision of building the best in class beverage alcohol retail analytics platform.Last Call Analytics is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales and profitability. The platform has become a key tool for retail operations teams in the beverage alcohol industryAmple Organics is a leading B2B cannabis technology provider. Built for Canada’s comprehensive regulations, our seed-to-sale cannabis tracking software helps 70 percent of the country’s licensed producers track, manage, and report every stage of their growth, production, and sales processes. Always evolving, Ample Organics continues to release new products that provide reliable solutions for cannabis businesses.

As the Chief Success Officer of Last Call Analytics I am privileged to work with an incredible team to establish and promote the Last Call Analytics brand. From product development to partnerships and sales, I work to support the company's vision of building the best in class beverage alcohol retail analytics platform.Last Call Analytics is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales and profitability. The platform has become a key tool for retail operations teams in the beverage alcohol industryAmple Organics is a leading B2B cannabis technology provider. Built for Canada’s comprehensive regulations, our seed-to-sale cannabis tracking software helps 70 percent of the country’s licensed producers track, manage, and report every stage of their growth, production, and sales processes. Always evolving, Ample Organics continues to release new products that provide reliable solutions for cannabis businesses.

I specialize in making complex interfaces approachable. My responsibilities are both in business development and implementation of product development. I build and present interactive web based prototypes as a sales support tool. I wireframe layout, design user flows and oversee creative design. I am responsible for assembling and managing development and QA teams.

Oversees the design, development and implementation of digital marketing programs for web, mobile and data integration.

• Design, implement and manage Web and Mobile development and software development projects from estimate through to production, delivery and support• Provide the technical bridge between developers and clients• Outline response to RFPs including timelines, milestones and cost estimates• Assemble, manage and lead a team of developers and designers in ArgentinaSample Projects:• Shoppers Drug Mart – Project managed the Web, Mobile and Facebook design & development of the 2011 'Cold and Flu' Product Finder tool.• Innovapost – Developed and managed a Survey & Card Sort for Canada Post and Purolator including data analysis and interpretation.• Innovapost – Led competitive review of Online and Standalone shipping systems for Canada Post, including data analysis and recommendations.• Purolator – Consulted on the Information Architecture and led development of Web and Mobile prototype for a shipping system redesign.• Mercedes-Benz – Advised on and created digital presentations for 2012 new line of cars.• Plastibec Inc. – Designed, developed and supported online order delivery tracking application to allow clients to monitor U.S. / Canada delivery progress. This B2B application took their in house data and made it accessible securely and efficiently. • EXT Marketing – Produced technical architecture and advised on usability of art based social networking web site.• QuickBlade Inc. – Designed, developed and implemented custom CMS and e-commerce web solution.• TTC – Advised on and provided technical architecture for the ‘Rocket Riders’ web campaign to increase TTC awareness and rider-ship.• CBC – Led all aspects of development and design for CBC’s Being Erica – The Game.• Property Guys – Designed and implemented SEO and Analytics campaign • Strategic Outsourcing - Provide DNS, Web and Email hosting, and 24x7x365 technical support for 28 domain names.

• Created curriculum and taught courses in the following areas: Domain Management, Usability, User Behaviour, SEO, Analytics, Storyboarding, Maintenance, Application Testing, Relational Database Management Systems and Object Oriented Programming

• Managed ‘chromeless windows’ online ad development project• Produced the technical architecture and led implementation of company website• Initiated and developed 8 online user surveys

• Managed the design and development of web portals, financial web applications and, online surveys, contests and ads for TD Asset Management, Scotia Bank, Mackenzie Financial and more than 20 Canadian Mutual Fund companies• Spearheaded project that integrated Fundata feed into The Fund Library website’s back office and subsequently populated Fund Detail pages for all Canadian Mutual Funds• Initiated and published ‘NetBenefits’ project, an in depth annual study of Internet user behaviour• Developed and managed business relationships with the E-Commerce and Marketing departments at the Royal Bank, TD Canada Trust, CIBC, Bank of Montreal, Scotia Bank and with more than 30 of the largest mutual fund companies in Canada• Produced and presented WebTrends and log file statistics to advise clients on advertising purchase decisions

• Created sales and marketing presentations• Inside sales telephone support

Taught English at an ESL school in Fukuoka, Japan