Matthew Baris, Mba Email & Phone Number

Denver, Co, Us

Naperville, Il, Us

Paris, Fr

• Lead business and marketing strategy for Silk ambient and So Delicious Dairy Free plant-based milks.• Previously led business and marketing strategy for Wallaby Organic Yogurt.• Creatively leverage trade, consumer and shopper marketing dollars to maximize brand growth and ROI.• Manage business fundamentals: sales performance tracking & reporting, demand planning, P&L ownership, budget management, and strategic growth planning.• Lead critical portfolio management projects including line extensions, packaging updates, SKU rationalization, and more with cross-functional stakeholders.• Drive collaboration with cross-functional teams to develop and execute multiple projects in parallel.

Boulder County, Colorado, Us

• Led go-to-market launch of company’s most strategically significant products. • Led major new product introductions from ideation and concepting through launch.• Built and managed cross-functional teams across multiple business areas including marketing, sales, operations, finance, and R&D to drive forward successful projects.• Created, managed, and owned multi-year pipeline of new product development and stage-gate process.• Conceptualized business and brand strategy to generate growth and guide company innovation.• Developed new products and built company brand utilizing market research, insights, innovation management, creative development, package and brand look and feel, and leadership of multi-functional teams.• Managed marketing and branding agencies to ensure delivery of cohesive brand messaging across touchpoints.• Member of the JBS Global Innovation Team, a global innovation team with a mission to share knowledge across business units and international regions to advance global platforms and successful innovations.

• Led the development and creation of a new line of distilled spirits products.• Headed innovation, product development, brand development, and business strategy.• Responsible for all aspects of running and managing the spirits business.

New York, Ny, Us

• Worked directly with beverage brand founders, presidents, and CEOs to provide strategic expertise from concept to shelf by developing strategies for innovative branding, viable brand and product creation, routes to market, marketing and sales, and business growth and development.• Integrated qualitative analysis and quantitative analysis to research, produce, and prepare market research studies and actionable strategy documents that provided clients with a comprehensive understanding of the competitive landscape, a clear market entry strategy, and a tactical action plan. • Created custom sales and marketing strategies tailored to the needs and circumstances of individual brands.• Developed financial and business models and multi-year growth scenarios.• Conceptualized and helped build high performance teams and strategy required for successful market entry.• Led internal cross functional teams consisting of designers, financial specialists, sales people, and all other team members needed for the success of a client’s project.• Served as client lead and manager for many of the company’s biggest and most important clients.• Managed business development, lead management, and new client acquisition.

• Provide strategic direction and oversight for the company and a growing collection of award-winning craft and organic distilled spirits.• Manage financial aspects of the business and create and guide business and financial strategy.• Consult and provide guidance on all major business functions such as marketing, sales, brand and product innovation and development, regulatory compliance, importing and production, supply chain management, inventory management, and sales channel management.

• Conceived and developed an award winning product, Vodka 14, to answer a market niche for boutique organic spirits.• Established a company to bring this product to market, supervising all necessary market research, branding and marketing tasks, and supply chain establishment, as well as product conceptualization, development and introduction.• Expanded operations into the spirits importing business and established successful international business relationships to add various new products and spirits categories to the company product line.• Developed company from a bootstrap start-up into a company with sales and operations in markets across the country. Oversaw formidable federal and state licensing and compliance requirements, hiring decisions, inventory management, and management of the international supply chain and multi-state sales chain.• Managed marketing team to develop all branding and marketing materials and to direct marketing strategy.• Led sales staff to establish and refine sales strategy and operational procedures in each state where sales occurred managing each state’s different laws, requirements, and local idiosyncrasies surrounding liquor.• Maintained an ongoing statistical analysis of all company sales trends to guide strategic decision-making and gain insights into where company strategies were most effective.• Spearheaded the process of establishing American-market branding and marketing materials for five established international brands resulting in branding with more specific appeal to American consumers.• Provided day-to-day oversight of all aspects of company operations managing the sales team and marketing team, creating structures and policies to handle new growth and expansion, and implementing and overseeing the company’s strategic direction.

• Maintained and developed models forecasting and projecting information for natural gas market place. • Co-authored annual natural gas outlook forecast used by corporate and government clients. • Advised and coordinated with data team to improve data collection and dataset utility.

• Provided oversight, maintenance, and ongoing updates in managing natural gas pipeline datasets. • Maintained and improved data sets, monitored for errors and omissions, improved and refined data collection process. • Served as beta tester for major software product releases ensuring accuracy and quality of the software products.

Master Of Business Administration (M.B.A.), Business Administration And Management

Product Strategy

Bachelor’S Degree, Communication, Journalism, And Related Programs