Matthew Baris, Mba Email & Phone Number

Denver, CO, US

Naperville, IL, US

Paris, FR

• Lead business and marketing strategy for Silk ambient and So Delicious Dairy Free plant-based milks.
• Previously led business and marketing strategy for Wallaby Organic Yogurt.
• Creatively leverage trade, consumer and shopper marketing dollars to maximize brand growth and ROI.
• Manage business fundamentals: sales performance tracking & reporting, demand planning, P&L ownership, budget management, and strategic growth planning.
• Lead critical portfolio management projects including line extensions, packaging updates, SKU rationalization, and more with cross-functional stakeholders.
• Drive collaboration with cross-functional teams to develop and execute multiple projects in parallel.

Boulder County, Colorado, US

• Led go-to-market launch of company’s most strategically significant products.
• Led major new product introductions from ideation and concepting through launch.
• Built and managed cross-functional teams across multiple business areas including marketing, sales, operations, finance, and R&D to drive forward successful projects.
• Created, managed, and owned multi-year pipeline of new product development and stage-gate process.
• Conceptualized business and brand strategy to generate growth and guide company innovation.
• Developed new products and built company brand utilizing market research, insights, innovation management, creative development, package and brand look and feel, and leadership of multi-functional teams.

• Led the development and creation of a new line of distilled spirits products.
• Headed innovation, product development, brand development, and business strategy.
• Responsible for all aspects of running and managing the spirits business.

New York, NY, US

• Worked directly with beverage brand founders, presidents, and CEOs to provide strategic expertise from concept to shelf by developing strategies for innovative branding, viable brand and product creation, routes to.
• Integrated qualitative analysis and quantitative analysis to research, produce, and prepare market research studies and actionable strategy documents that provided clients with a comprehensive understanding of the.
• Created custom sales and marketing strategies tailored to the needs and circumstances of individual brands.
• Developed financial and business models and multi-year growth scenarios.
• Conceptualized and helped build high performance teams and strategy required for successful market entry.
• Led internal cross functional teams consisting of designers, financial specialists, sales people, and all other team members needed for the success of a client’s project.

• Provide strategic direction and oversight for the company and a growing collection of award-winning craft and organic distilled spirits.
• Manage financial aspects of the business and create and guide business and financial strategy.
• Consult and provide guidance on all major business functions such as marketing, sales, brand and product innovation and development, regulatory compliance, importing and production, supply chain management, inventory.

• Conceived and developed an award winning product, Vodka 14, to answer a market niche for boutique organic spirits.
• Established a company to bring this product to market, supervising all necessary market research, branding and marketing tasks, and supply chain establishment, as well as product conceptualization, development and.
• Expanded operations into the spirits importing business and established successful international business relationships to add various new products and spirits categories to the company product line.
• Developed company from a bootstrap start-up into a company with sales and operations in markets across the country. Oversaw formidable federal and state licensing and compliance requirements, hiring decisions.
• Managed marketing team to develop all branding and marketing materials and to direct marketing strategy.
• Led sales staff to establish and refine sales strategy and operational procedures in each state where sales occurred managing each state’s different laws, requirements, and local idiosyncrasies surrounding liquor.

• Maintained and developed models forecasting and projecting information for natural gas market place.
• Co-authored annual natural gas outlook forecast used by corporate and government clients.
• Advised and coordinated with data team to improve data collection and dataset utility.

• Provided oversight, maintenance, and ongoing updates in managing natural gas pipeline datasets.
• Maintained and improved data sets, monitored for errors and omissions, improved and refined data collection process.
• Served as beta tester for major software product releases ensuring accuracy and quality of the software products.

Master Of Business Administration (M.B.A.), Business Administration And Management

Product Strategy

Bachelor’S Degree, Communication, Journalism, And Related Programs