Matthew Barker Email & Phone Number

London, England, Gb

Working with multiple clients to deliver employee centric, transformation programs and bespoke commercial strategies across AdTech, FinTech, SportsTech , eCommerce / Marketplace, Media and Energy sectors.Engagements Include:• Consulting at Boku Inc (FinTech Payments)• Vice President People & Culture (CPO) at Readdle Inc (Tech)• Chief People Officer at Astound Commerce (eCommerce)• Chief People Officer (Head of People) at Rakuten Advertising (AdTech / SaaS / Marketplace)• Head of People Operations & Transformational Change/CPO Tullow Oil PLC (Energy)• Chief of Staff & Chief People Officer at Takumi (AdTech / SaaS / Marketplace)• Chief Human Resources Officer at Liquid Telecom (Data / Cloud / Datacentre / SaaS)• Transformation Director at bwin.party (now GVC) (Gaming)• Vice President Human Resources & Strategic Programs (Chief of Staff) at Asurion (InsuranceTech) NED/Board Advisory roles across FinTech, eCommerce, SportsTech, Media sectors* Working with Founders, CEOs and the Leaderships teams, provide input and advice to drive the growth and scaling of the organisations

Berlin, Berlin, De

Readdle creates productivity Apps with revenue of circa $100m+ and 450+ employees dispersed over 31 countries. Reporting to the CEO & Founder, I was responsible for leading Talent team to attract, retain, develop, and inspire top talent Leadership & Strategyo Led and scaled a high-performing, remote Talent team of 14 professionals, driving operational excellence and talent initiatives across multiple geographies. (Business Partnering and CofEs)o Architected & executed a comprehensive People Strategy for 2023/24, aligning HR goals with business growth and transformation.o Transformed the Talent function by establishing Centres of Expertise, elevating strategic impact.Culture & Engagemento Revitalized company culture by implementing the Readdle Culture Code Framework, improving employee satisfaction and reducing turnover. Increased eNPS by 20 points with a 98% Employee Pulse Survey completion rate.o Managed employee transitions from Ukraine, expanding operations from 7 to 31 countrieso Led the global location strategy, establishing six hubs to enhance collaboration & engagementOrganisational Effectiveness o Launched OKRs, and a new Performance Management Framework, boosting organisational alignment and effectiveness..o Designed and implemented frameworks for Culture Code, Performance, Talent Management, and Code of Conduct to ensure alignment.Talent Acquisition, Employer Branding o Optimized Talent Acquisition, reducing Time to Hire by 50% (120+ to <60 days) and improving hire quality by 25%. Hired 78+ new employees through targeted strategies.o Spearheaded the development of Readdle’s EVP, articulating the company’s unique cultureo Launched an Employer Branding strategy aligned with the EVP, boosting brand recognition Total Rewardo Developed and implemented a Total Reward Strategy, building out the Reward functionTechnology & Analyticso Upgraded the HR Tech stack to enhance efficiency and decision-making. deployed HR analytics and

New York, New York, Us

Astound Digital, the largest independent digital commerce specialist, serves global brands like Puma, L’Oréal, and Louis Vuitton with 2000+ FTEs across North America, APAC, EMEA and LATAM. As a member of the Global Leadership Team, reporting to the CEO, I led the Global People Operations, driving talent strategies to attract, retain, and develop top talent in alignment with business goalsLeadership & Strategyo Led People Operations transformation, aligning HR capabilities with business goalso Developed a team of 18 People Operations professionals and 12 Talent Acquisition partners, managing a $7.8M SG&A budget.o Transformed People Operations, creating Centres of Expertise and Business Partnering functions to boost efficiency & deliveryo Established the Employer Brand function, positioning the company as a talent destination through a compelling EVPo Launched a global Employee Engagement Survey, achieving an eNPS of 58, utilizing AI to gather sentiments o Developed a People Operations Business Continuity Plan during the Ukraine warOrganisational Effectivenesso Collaborated with the CEO and SLT to redesign Astound’s structure, transitioning from a regional to a centralized global model, improving cross-functional alignment across Sales, Engineering, Product, & central functions improving functional alignment.o Launched Balanced Scorecards, OKRs frameworks, enhancing performance & alignmentGrowth & Talent Acquisition o Revamped Talent Acquisition, achieving aggressive hiring targets with 425 hires in H2 2021 and 853 projected for 2022, using a "Build, Buy, Borrow" strategyo Expanded engineering hubs in Colombia & India, growing headcount by 225 FTEo Established global Tech Bootcamps, hiring 175 junior engineerso Launched the global ATS platform (Greenhouse)L&Do Launched LMS platform, supported by a MOOC vendor to deliver scalable learning solutions.o Implemented a T-shaped learning approacho Strengthened leadership development, creating pathways

Takumi, a branded influencer platform, engaged me for 6 months during the COVID pandemic to lead the transformation of its offering, structure, and culture, reporting to the CEO and Board. Key achievements:o Transitioned to a regionalized model, optimizing team strengths and client engagement.o Restructured People Operations and Finance, addressing processes, people, and technology.o Guided the CEO and Board on Investor relations and M&A activities.o Developed Strategic Objectives, Balanced Scorecard, and OKRs, aligning the organisation's goals.o Launched new Culture & Values, enhancing performance and governance.o Implemented internal comms protocols for global clarity and alignment.o Filled skills gaps, eliminated underperformers, and established succession planning.

Chiswick, Gb

• Redesigned Tullow Oil's organisational model, achieving a 28% headcount reduction and $250M in cost savings.• Led the development of the organisational strategy, focusing on future capability needs.• Partnered with the CIO to enhance the digital workplace environment.• Directed the rollout of SAP SuccessFactors and launched the Future Employee Experience.

San Mateo, Ca, Us

Reporting to the CEO and a member of the GLT. In my role as Chief People Officer, I was responsible for People Operations and instrumental in the Transformation of the organisation. (2000+ FTE - $950M+revenue)Leadership & Strategyo Developed and implemented a new People Ops Strategy & Operating Model for Rakuten o Redesign & Transformed the People Operations function in order to enhance the capabilities of the function - 30 FTE - SG&A of $4.2 million.o Led the transformation of Rakuten's organisational structure, centralising previously dispersed functions. Improving cross-functional collaboration, resource utilizationOrganisational Effectiveness & Engagemento Launched Balance Scorecards / WIGs & OKRs across the orgo Tech restructure of 300 FTE, creating a enterprise-wide Technology Groupo Restructured the Sales & Marketing teams into a Regional Structure (400 FTE)o Split of our US Sales & CS into Enterprise & Mid-Market to drive efficiencies and growth (200 FTE) o Restructured / separated 70 FTEs across the company to address performance and capability needso Created and implemented playbook to successfully roll out the cultural changes needed to create internal alignment and increased employee engagement.o Developed eNPS approach - Used tech start-up (AI) who helped us develop an effective way to the measure the ROI of Cultureo Redefined Rakuten’s Inclusion & Diversity agenda – moved the diversity ratio 25% to 42% and increased the diversity of the leadership to 52%o Brought greater cadence to our Communications frameworkso Responsible for all Workplace Experience and staff (10 locations and 23 FTE)Growth & Talent Acquisition o Transformed Talent Acquisition function (People, Technology & Processes) to scale our resourcing needs, improving KPIs. o Implemented AI resourcing platform to scale our tech recruitment needs. (30 FTE PCM)o Recruited and onboarded an entire new leadership team (12 FTE)HR Techo Upgraded the HR Tech stack

Ebene, Mu

Developed an industry leading, dynamic and forward-thinking human resources function, whilst ensuring alignment and effective communication across the Groups’ operations in 13 African Operating Companies. (Liquid Telecom is the leading independent data, voice, IP and Cloud Services provider in Eastern, Central and Southern Africa.)Leadership & Strategy o Revitalised the HR function to ensure the development of a customer centric People Operations function. o Led a Global HR Operation of 42 HR professionals across 13 Country OpCos.o Led the People Operations element of LT’s Digitalisation Strategyo Created & Implemented Liquid Telecom’s Brand and Culture & EVP development, partnering with Exco & Agencies.o Led all activity of Reward Strategy, (Re-alignment / harmonisation and simplification of Bonus and Sales and Commission plans.)o Implemented a standardised Balance Scorecard & OKR approach to business performance & talent management (mobile first)M&A o Drove the integration of the acquisition of Neotel (South Africa) into Liquid Telecom Group (1300 FTE)o Led the People Operations activities on the companies Bond issue $750m.

London, Gb

Partnered with the Board and the Leadership Team in the Delivery of the People related aspects of the Sale and Transactional discussions and driving operational effectiveness projects. bwin.party provides online gaming services. Business segments include sports betting, casino & games, poker, bingo and software services

Nashville, Tennessee, Us

Reporting to the CEO & part of the Executive Leadership Team, joined as employee number 3 and was instrumental in the rapid scaling and success of the company based upon establishing strong People Operational frameworks. EBITDA growth from minus $30m (investment) to circa $17m, Revenue from zero to $210m. Grew headcount from 3 FTE to circa 720 FTE. Facilitated growth from 0 clients to 7 clients - 1 country to 7

Ashburn, Virginia, Us

Working in a complex matrixed environment, partnered with the leadership team(s) across Sectors / Accounts including Consumer & Technology Sector and EMEA Outsourcing. Responsible for management and implementation of strategic HR programs for the regions. o HR Strategy / Key Programmes Development & Alignment. Created the FY10 – FY 13 o HR Strategy & HR engagement model for the region ensuring that there was alignment to the EMEA HR and Business Strategy & led key HR Programmeso Organizational Effectiveness / Organizational Developmento Led on the HR Engagement Model, including the creation & implementation of HR Shared Services for the EMEA region.o Led the EMEA Business Partnering team (12 FTE)o Supported Global Off-Shore Sourcing rationalization process (Offshore Labour Utilization)o Lead for the EMEA region in developing a scalable framework which will enable the organization to better understand the shape of the organization over the long term (3 - 5 years) - Delivered FY10 savings ($3.74m)

London, Gb

Reporting to the Executive Director HR for Aviva, responsible for the creation of the Greenfield CEE region’s operations and the development and execution of the Aviva HR strategy for Central & Eastern Europe Region (Czech Republic, Hungary, Poland, Russia, Romania, and Turkeyo Hired and developed a team of 14 HR Business Partnerso Worked closely with the individual CEOs / HRDs and their leadership team to deliver the HR strategy and annual plan, which derive from our Aviva Europe and Group HR strategy. o HR Transformation - Aviva had embarked on a HR Transformation programme which I was the lead for the European region and part of the Global HR transformation core team.

San Jose, Ca, Us

Acted as a sounding board, advisor and coach to senior leaders and a change agent for the organisation, managed Pan-European transformation across business segments & verticals o Developed and implemented the HR strategy & organisation specific programs. Working in a highly complex matrix HR model, this role was partnering Senior VP Executives and the following organisations - Internet Business Solutions Group, Product & Corporate Marketing and Enterprise Vertical Sales Channel

Houston, Texas, Us

Dallas, Tx, Us

London, Gb

London, Gb