Matthew Bath

Matthew Bath Email and Phone Number

Co-founder and director of Submerge - content marketing | SEO | social | web design | web build | PR @ Submerge Ltd
london, england, united kingdom
Matthew Bath's Location
London, England, United Kingdom, United Kingdom
Matthew Bath's Contact Details

Matthew Bath work email

Matthew Bath personal email

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About Matthew Bath

I’m the co-founder and director of Submerge – the digital marketing agency on a mission to create brilliant SEO, PPC, social media, content marketing and web development that connects brands with customers in a meaningful way. No fluff. No marketing buzzwords. Just straightforward, insight-led digital marketing that gets results from our in-house team of editors, writers, developers, designers and content experts.I’ve spent my career publishing, editing and writing for some of the largest and best-known magazines and websites in the UK, creating content that has informed, inspired and entertained millions of people.I’ve held senior leadership positions in FTSE 250 and global media businesses including managing director, publisher, content strategist, editor and content marketing expert. I have devised and launched content marketing, PR, social media, SEO, membership, content strategy and publishing solutions for major corporations, start-ups, consumer and non-profit businesses.I’ve launched leading business and consumer magazines, publishing content to global audiences across digital, mobile, video, social media and print, tied into loyalty and CRM programmes. I’ve appeared numerous times on national TV, radio and in newspapers as a digital content expert.

Matthew Bath's Current Company Details
Submerge Ltd

Submerge Ltd

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Co-founder and director of Submerge - content marketing | SEO | social | web design | web build | PR
london, england, united kingdom
Employees:
3
Matthew Bath Work Experience Details
  • Submerge Ltd
    Co-Founder And Director
    Submerge Ltd May 2018 - Present
    Old Hatfield, United Kingdom
    We’re a content marketing agency with a strong focus on high-quality content. We’ve spent our careers publishing, editing and writing for some of the largest magazines and websites in the UK. Our content has informed, inspired and entertained millions of people.That means we know content. We specialise in researched, expertly crafted content tailored to your customers. We take time to fully analyse the market to identify content opportunities. We create content that boosts your brand’s visibility. It's content with purpose.The result is our content attracts and converts more people into customers and increases retention. Content with purpose is powerful stuff. We can’t wait to see how we can help your business.
  • Saga Plc.
    Director Of Publishing And Pr
    Saga Plc. Jun 2017 - May 2018
    London, United Kingdom
    I led the Group PR, content strategy and publishing business for Saga plc, a FTSE 250, developing content marketing strategies, PR campaigns and media products that positioned the award-winning brand across financial services, travel, cruise and healthcare markets. I published the UK's largest-circulation subscription magazine, reaching millions of consumers across social, digital, print and PR.
  • Saga Plc.
    Managing Director, Saga Publishing
    Saga Plc. Apr 2015 - May 2017
    London, United Kingdom
    I led Saga Publishing and its P&L, including the award-winning Saga Magazine - the UK's best-selling subscription magazine with over 1m readers - delivering content strategy across print, digital, mobile and social media.Responsible for a team of 50 spanning digital content creation, magazine and print editorial, social media, marketing (digital, PPC, SEM, retention, acquisition), content marketing, contact centre, sales, production and strategic teams (SEO, analytics, partnerships, digital commercial, finance, project management and development).
  • Saga Plc.
    Digital Director
    Saga Plc. Sep 2014 - Apr 2015
    London, United Kingdom
    I led the digital publishing and content marketing strategy and delivery for Saga, building a digital content team including digital editors, SEO and analytics, commercial partnerships, project management and development. Developed digital content marketing strategy for Saga, bridging between Saga and customers, and creating engaging content aimed at the UK's 21m 50+ audience and driving £multi-million journeys across print, social and digital into the brand.
  • Which?
    Head Of Product Development
    Which? Apr 2013 - Sep 2014
    London, United Kingdom
    I led the development of digital and new venture products with the aim to double Which?'s £80m turnover and its 1m+ members. I led on developing market insights, proposition development, content strategy and content marketing, business plan and P&L, product development, and commercial launches, and then through to launch, CRM, loyalty and multi-channel marketing.• Developed Which? annuities and retirement web site and advice business.• Launched Which? iPhone and Android apps generating leads to Which? financial services businesses, building into the marketing database to connect 1m+ members via targeted context-aware CRM and presonalised content.• Launched a Which? conveyancing legal business, helping consumers move home with a unique revenue model and digital platform.• Established digital, commercial and content KPIs to inform overall strategic goals, developed MI, and created digital transaction and led-generation tools, blogs and SEO content for the financial and legal markets.
  • Which?
    Head Of Retirement Development
    Which? Jan 2012 - Apr 2013
    London, United Kingdom
    Led the development of a portfolio of media products to serve the 50+ retirement market creating a product pipeline of £multi-million retirement propositions and publishing products for Which?, with a strategy roadmap to capture revenue opportunity in excess of £90m.Developed content strategy and content marketing digital hubs. Deployed disruptive business models - from group purchasing to freemium models - resulting in mass consumer engagement in energy and savings propositions.
  • Which?
    Head Of Content Strategy
    Which? Dec 2007 - Jan 2012
    London, United Kingdom
    Led lifestyle and consumer publications and editorial content teams across print, digital and mobile, reaching millions of consumers each month and delivering profits based on annual revenues of over £15m from print and digital.• Led content development, digital strategy and revenue growth across an editorial and publishing team of 25 delivering £8.5m annual revenue and circulation of over 300,000 in print.• Increased publishing revenues on Which? Computing by over 50% from £4m to £6.5m, and margin to over 85%.• Transformed Which? Computing to become the UK’s number-one selling computing title growing circulation from 130,000 to over 200,000.• Developed content strategy and digital strategy of Which? lifestyle magazines boosting unique online traffic to over 3m from a 150% rise in SEO traffic, 50% rise in online member acquisitions, and over 30% increase in digital revenues, delivering over 100k new paying customers to Which? annually.• Media spokesperson for Which?, with regular appearances on BBC, ITV, Sky, Channel 4 and CNBC.
  • Idg
    Editor-In-Chief
    Idg Mar 1999 - Dec 2007
    London, United Kingdom
    Group editor developing new media launches in print, digital and events, creating internationally licensed IP and growing revenues by 10% Y-o-Y. Developed publishing brands including Macworld, PCAdvisor (PCWorld), CIO, Digital Arts, CIO 100, Digital Home and numerous titles with newsstand, subs and controlled circulation.• Led successful product launches and relaunch including CIO and PCAdvisor across publishing models including B2B, B2C, newsstand, controlled and subscription revenue streams, delivering over £6m annual revenue.• Led development of Macworld digital strategy, becoming the largest Apple site in Europe with over 2m uniques per month, and launched PCA online community with over 1m members. • Lead role in M&A of MIS, rebranding MIS magazine into CIO, along with development of cio.co.uk and business events such as the CIO100, adding additional £1m revenue.
  • Idg
    Group Editor Of Pc Advisor And Macworld
    Idg Oct 2005 - Sep 2006
    Managing a team of 20-plus journalists, designers, online editors and production staff in the creation of both consumer newsstand print and online titles
  • Idg
    Editor
    Idg Jul 1998 - Oct 2005
    London, United Kingdom
    Led a team of 7 to launch and manage digital business and creative magazine in print and digital to create a £1m plus newsstand and digital publication from concept.• Start-up publication saw ROI of £250k in Y01, becoming leading publication in Y02 and successfully transforming into Digital Arts with annual £500k turnover.• Developed international license and revenue model for international partners including Brazil, Poland and Portugal. • Launched IDG’s first pay-per-view online site, and launched first digital Zinio edition of the title.• Developed strategic partnerships to create consumer events, seminars, B2C special publications and the world’s first interactive Flash forum attracting digital media developers to showcase their digital innovations, adding additional £100k revenue stream.
  • Forme
    Editor
    Forme Sep 1993 - Jul 1998
    London
    • Launched the UK’s first internet business magazine - Net.Business - and the UK’s first web design magazine - Webspace • Developed Publishing - the UK’s first magazine for the publishing industry

Matthew Bath Skills

Content Strategy Publishing Digital Strategy Strategy Editorial Digital Media Magazines Publications Start Ups Social Media Strategic Partnerships Online Publishing Product Development B2b New Business Development New Media Marketing Strategy Journalism Copywriting Content Development Business Strategy Content Management Business Insights Blogging Media Relations Innovation Development Concept Development Business Analysis Web Content Coaching Feature Articles Market Research Team Leadership Creative Strategy Content Marketing B2c Digital Innovation Newspapers Mobile Devices Innovation Innovation Management Strategic Creative Development Digital Publishing

Matthew Bath Education Details

Frequently Asked Questions about Matthew Bath

What company does Matthew Bath work for?

Matthew Bath works for Submerge Ltd

What is Matthew Bath's role at the current company?

Matthew Bath's current role is Co-founder and director of Submerge - content marketing | SEO | social | web design | web build | PR.

What is Matthew Bath's email address?

Matthew Bath's email address is ma****@****ail.com

What is Matthew Bath's direct phone number?

Matthew Bath's direct phone number is +4479414*****

What schools did Matthew Bath attend?

Matthew Bath attended University Of Westminster, Totton College.

What are some of Matthew Bath's interests?

Matthew Bath has interest in Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture.

What skills is Matthew Bath known for?

Matthew Bath has skills like Content Strategy, Publishing, Digital Strategy, Strategy, Editorial, Digital Media, Magazines, Publications, Start Ups, Social Media, Strategic Partnerships, Online Publishing.

Who are Matthew Bath's colleagues?

Matthew Bath's colleagues are Marc Bodger, Jesse Hopkins, Amanda Templeton King.

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