Matthew Bath Email & Phone Number

Old Hatfield, United Kingdom

We’re a content marketing agency with a strong focus on high-quality content. We’ve spent our careers publishing, editing and writing for some of the largest magazines and websites in the UK. Our content has informed, inspired and entertained millions of people.That means we know content. We specialise in researched, expertly crafted content tailored to your customers. We take time to fully analyse the market to identify content opportunities. We create content that boosts your brand’s visibility. It's content with purpose.The result is our content attracts and converts more people into customers and increases retention. Content with purpose is powerful stuff. We can’t wait to see how we can help your business.

London, United Kingdom

I led the Group PR, content strategy and publishing business for Saga plc, a FTSE 250, developing content marketing strategies, PR campaigns and media products that positioned the award-winning brand across financial services, travel, cruise and healthcare markets. I published the UK's largest-circulation subscription magazine, reaching millions of consumers across social, digital, print and PR.

London, United Kingdom

I led Saga Publishing and its P&L, including the award-winning Saga Magazine - the UK's best-selling subscription magazine with over 1m readers - delivering content strategy across print, digital, mobile and social media.Responsible for a team of 50 spanning digital content creation, magazine and print editorial, social media, marketing (digital, PPC, SEM, retention, acquisition), content marketing, contact centre, sales, production and strategic teams (SEO, analytics, partnerships, digital commercial, finance, project management and development).

London, United Kingdom

I led the digital publishing and content marketing strategy and delivery for Saga, building a digital content team including digital editors, SEO and analytics, commercial partnerships, project management and development. Developed digital content marketing strategy for Saga, bridging between Saga and customers, and creating engaging content aimed at the UK's 21m 50+ audience and driving £multi-million journeys across print, social and digital into the brand.

London, United Kingdom

I led the development of digital and new venture products with the aim to double Which?'s £80m turnover and its 1m+ members. I led on developing market insights, proposition development, content strategy and content marketing, business plan and P&L, product development, and commercial launches, and then through to launch, CRM, loyalty and multi-channel marketing.• Developed Which? annuities and retirement web site and advice business.• Launched Which? iPhone and Android apps generating leads to Which? financial services businesses, building into the marketing database to connect 1m+ members via targeted context-aware CRM and presonalised content.• Launched a Which? conveyancing legal business, helping consumers move home with a unique revenue model and digital platform.• Established digital, commercial and content KPIs to inform overall strategic goals, developed MI, and created digital transaction and led-generation tools, blogs and SEO content for the financial and legal markets.

London, United Kingdom

Led the development of a portfolio of media products to serve the 50+ retirement market creating a product pipeline of £multi-million retirement propositions and publishing products for Which?, with a strategy roadmap to capture revenue opportunity in excess of £90m.Developed content strategy and content marketing digital hubs. Deployed disruptive business models - from group purchasing to freemium models - resulting in mass consumer engagement in energy and savings propositions.

London, United Kingdom

Led lifestyle and consumer publications and editorial content teams across print, digital and mobile, reaching millions of consumers each month and delivering profits based on annual revenues of over £15m from print and digital.• Led content development, digital strategy and revenue growth across an editorial and publishing team of 25 delivering £8.5m annual revenue and circulation of over 300,000 in print.• Increased publishing revenues on Which? Computing by over 50% from £4m to £6.5m, and margin to over 85%.• Transformed Which? Computing to become the UK’s number-one selling computing title growing circulation from 130,000 to over 200,000.• Developed content strategy and digital strategy of Which? lifestyle magazines boosting unique online traffic to over 3m from a 150% rise in SEO traffic, 50% rise in online member acquisitions, and over 30% increase in digital revenues, delivering over 100k new paying customers to Which? annually.• Media spokesperson for Which?, with regular appearances on BBC, ITV, Sky, Channel 4 and CNBC.

London, United Kingdom

Group editor developing new media launches in print, digital and events, creating internationally licensed IP and growing revenues by 10% Y-o-Y. Developed publishing brands including Macworld, PCAdvisor (PCWorld), CIO, Digital Arts, CIO 100, Digital Home and numerous titles with newsstand, subs and controlled circulation.• Led successful product launches and relaunch including CIO and PCAdvisor across publishing models including B2B, B2C, newsstand, controlled and subscription revenue streams, delivering over £6m annual revenue.• Led development of Macworld digital strategy, becoming the largest Apple site in Europe with over 2m uniques per month, and launched PCA online community with over 1m members. • Lead role in M&A of MIS, rebranding MIS magazine into CIO, along with development of cio.co.uk and business events such as the CIO100, adding additional £1m revenue.

Managing a team of 20-plus journalists, designers, online editors and production staff in the creation of both consumer newsstand print and online titles

London, United Kingdom

Led a team of 7 to launch and manage digital business and creative magazine in print and digital to create a £1m plus newsstand and digital publication from concept.• Start-up publication saw ROI of £250k in Y01, becoming leading publication in Y02 and successfully transforming into Digital Arts with annual £500k turnover.• Developed international license and revenue model for international partners including Brazil, Poland and Portugal. • Launched IDG’s first pay-per-view online site, and launched first digital Zinio edition of the title.• Developed strategic partnerships to create consumer events, seminars, B2C special publications and the world’s first interactive Flash forum attracting digital media developers to showcase their digital innovations, adding additional £100k revenue stream.

London

• Launched the UK’s first internet business magazine - Net.Business - and the UK’s first web design magazine - Webspace • Developed Publishing - the UK’s first magazine for the publishing industry

Media Studies, Media

Activities and Societies: Debate team, media development team, events organisation, student magazineMedia and journalist degree, focusing.

A-Levels, English, History And Mathematics

Activities and Societies: Debating team, Student magazine editor and founder, Math clubA-Levels in Mathematics, English and History, along.