Matthew Beatty, M.B.A. Email & Phone Number

Miami/Fort Lauderdale Area

▪Leads the communications department for the $360 million community foundation serving Miami-Dade County▪Manages team handling all community engagement, media relations, advertising, social media and digital marketing for the organization, supervising an almost half-million-dollar communications budget▪Developed and lead the 2017 planning team for the Knight Foundation-funded On the Table national replication initiative, mobilizing more than 3,000 residents at 275 My Miami Story conversations, almost doubling the number of participating residents from 2016▪Created the communications strategy for Give Miami Day, generating over 60 million impressions on social media and contributing to an exponential increase in dollars raised during the most active day of philanthropic giving in South Florida history: $10.1 million from 20,336 donors in 2017, up from $1.2 million in 2012▪Managed public promotion and engagement for the 2017 Public Space Challenge, leading to a record 441 submissions from residents in the annual ideas contest funding the creation, activation and improvement of parks and local gathering places▪Developed communications strategies for the foundation’s grant and leadership programs, inducing a record amount of applicants for Community Grants and Miami Fellows program in 2017

Miami/Fort Lauderdale Area

▪Managed the communications division directing marketing, public relations, media relations and event planning at the largest African-American marketing communications firm in Florida▪Grew strategic partnerships nationwide, and managed marketing, program content, lead generation and audience enhancement for Black PR Wire, Inc.▪Led account team for The Shaw Group, a Fortune 500 energy infrastructure firm that hired Sonshine to assist with crisis communications after the BP Deepwater Horizon oil spill▪Directed development of the multimillion-dollar Port of Miami Tunnel project’s interactive, Web-based kiosk program, including content organization and copywriting▪Coordinated nationwide media outreach for National Public Lands Day and secured television coverage at associated events for the National Environmental Education Foundation, involving EPA Administrator Lisa Jackson and Toyota Motor Sales, USA, executives▪Managed on-site media coverage for official events during Super Bowl XLIV, including the NFL Youth Education Town (YET) Center clinic and Pepsi Super Bowl Fan Jam concert

Miami/Fort Lauderdale Area

▪Work as an independent, freelance consultant executing public relations, event planning and social media marketing projects for clients throughout South Florida▪Develop the comprehensive marketing plan, organize launch event, set social media strategy for marketing team, create content and secure newspaper, magazine, television and blog coverage for ILY Beauty Co., LLC, a natural body care company, as the retained marketing consultant▪Pitched and secured features with bloggers as part of the launch event marketing team for Dr. Patty’s Dental Boutique, an upscale spa and cosmetic dentistry facility in Ft. Lauderdale, Florida▪Executed promotion on social media networks as part of the marketing team for author Jonathan Spikes’ “I know what I AM, and I AM NOT what you call ME!” book signing event

Greater Atlanta Area

▪Participated in firm’s post-graduate internship program on their Corporate Communications, Business-to-Business and Crisis Management teams supporting numerous clients▪Secured national media coverage as lead for dental trade publications on Georgia Pacific’s enMotion Impulse 8 towel dispenser product launch team▪Produced research report on competitor corporate social responsibility for Coca-Cola Enterprises▪Completed social media study monitoring small business Web logs and prepared press documents for SunTrust Bank’s Online Cash Manager initiative

Master Of Business Administration (Mba), Marketing, 3.2

Activities and Societies: President, FAMU Chapter, American Marketing Association, Spring 2008, member since 2004; Graduate Senator.

Bachelor Of Science (B.S.), Business Administration And Management, General, 3.2

Activities and Societies: Merit Scholar, Florida Bright Futures Scholarship Program, 2001-2005; The National Dean's List, April 2002, May.

Diploma, 3.0

Activities and Societies: President, Black Students Association; Varsity Tennis Team; President, Church of the Open Door Youth Group