Leading Global Advertiser and Global Agency Platform Solutions Strategy

Global Director of Advertiser, Global Agency & Global Gaming Product Solutions

Executive Head of Global Business Development & Global Local Platform Strategy and Monetization.

Executive Officer overseeing the development and implementation of the Digital Broadcasting Group platform and product initiatives including strategy for scale, expansion, syndication, content, strategic partnerships and corporate development. Leading the engagement of DBG.tv across industry initiatives while heading up key relationships across the industry, driving traditional monies to convergence of multi-screen platforms.

Head of Global Strategy for Tremor Media’s Corporate Development, Video Ad Platform, Partnerships and Network Monetization. Responsible for leading the executive strategy for the monetization of Tremor Media’s online video technology platform, focusing on the global scale of processes, systems, partner relationships, product requirements and integrations.

Head of Global Partnerships and Media Revenue Operations for Google/YouTube/Orkut in NASO (North American Sales Operations), LATAM (Latin America). Google Media Revenue Operations encompasses YouTube, FeedBurner, Orkut (Brazil/India), Google owned properties and the Google Content Network (AdSense for Display) and is a holistic operations team over CPM/Reservation based advertising for Google. Driving strategy for Global Partnership Operations, Heading of Monetization of YouTube/Display for Global Media Syndication Companies and managing Revenue Operations. Focusing on strategic partner relations, campaign management, sales operations, systems integration, billing technologies, Ad Serving, and Rich Media. I currently sit on the IAB Ad Operations Advisory Council, and am a large proponent of industry initiatives/organizations.

I successfully built an Advertising Operations team for the worlds largest Feed Advertising Network that was directly responsible for campaign fulfillment, ad trafficking, revenue reconciliation and inventory management. Lead 3rd party serving initiatives, while developing a proprietary ad server capable of supporting most 3rd party serving technology. Managed global teams of cross functional employees to maximize bottom line revenue and prepare FeedBurner for acquisition.

Developed, executed and ran Production and Creative Product Management for the company PEI (AMS Direct) that pioneered the long form infomercial. Oversaw website creation and customer acquisition through the PEI/Carleton Sheets UI; fostering new beta tests to drive customer engagement.