Matt Beckman Email & Phone Number

Minneapolis, Mn, Us

Lead Conversion Rate Optimization (CRO) programs and collaboration with brand leaders to execute optimization best practices, user behavior analysis, and A-B testing to drive conversions to create a seamless customer journey. Optimize and test through digital customer journeys throughout dotcom and mobile app experiences. Manage personalized experiences leveraging Artificial Intelligence (AI) and Machine Learning (ML). Successfully lead a team of 8 direct reports.• Lead strategic initiatives that increased incremental credit card annual sales on U.S. Bank dotcom web channels by 36% (44,000 accounts or $12.3MM) YOY despite web traffic decline• Grew credit card application start rate from 19% to 40% (best in class amongst large banks) through A/B testing and on-page optimizations resulting in an overall increase of 220,000 application starts YOY. • Launched abandon application program and scale across multiple digital channels driving an increments 30K accounts resulting in $7.MM in sales • Drove 200% (8,000 accounts) growth in credit cards within authenticated channels (mobile app and online banking) with expected account growth of 62% (12,250 accounts) accounting for $3.5MM in incremental revenue• Lead initial artificial intelligence (AI) personalization initiatives driving 25% lift in both application starts and application submits driving over $3MM in revenue and 45K accounts• Launched application abandonment, refer a friend, and spend insight cards that have driven 4,500 in incremental accounts ($1.2MM)• Oversee full customer journey orchestration program bringing personalized and relevant experiences throughout every step of the customer journey• Collaborate with bank wide digital partners to launch Adobe Offer Decision customer artificial intelligence (AI) program, bringing the most relevant offers to customers in real-time

Minneapolis, Mn, Us

Managed multi-channel digital strategy and execution, analytics, social media strategy and website as part of a shared services team supporting five business lines in Commercial Card and Payments division. Implemented test and learn efforts to further identify new media opportunities while embracing proven strategies to grow customer base and achieve business results. Developed personal and compelling customer messaging that drives engagement and action. • Created and ensure digital strategies, media execution, webpage experiences and content are aligned with customer persona needs to move the customer through the digital funnel• Developed and oversaw the digital strategy and execution for mobile specific credit card product (Expense Wizard) including test and learn digital strategies designed to drive awareness and leads• Conducted and analyzed competitor research to understand competitor positioning in the marketplace, identify opportunities to differentiate and assess emerging technologies to improve overall customer experience• Built and utilized analytic dashboards to better inform future digital campaigns across all business lines• Aligned webpages with SEO best practices to ensure visibility within customer solution and product searches• Managed agency and vendor relationships ensuring high quality, timely delivery of creative assets to support campaigns.

Us

Developed partnerships with senior level stakeholders to define digital strategic priorities for internal UnitedHealth Group website migration. Created innovative approaches, optimized customer experience and implemented effective solutions that drove change from the conceptual state through final execution.• Managed enterprise-wide website integration process including timelines, scope clarity, user-centric strategy and quantifying outcomes• Engaged with multiple senior level partners to create strategic approaches that resonate with their audience• Worked with stakeholders to ensure seamless content migration process to Sharepoint 2013 while adhering to brand standards, tone of voice and customer-centric content and design

Worked with multiple B2C and B2B clients to analyze their market planning and competition while adapting their strategy to changing conditions. Created strategic marketing roadmaps directed at target personas and successfully executed on business goals and objectives through digital and traditional marketing channels.

St. Paul, Mn, Us

Worked directly with clients to create and identify new business strategies and initiatives that aligned with marketing goals to further drive revenue and audience engagement. Oversaw execution of content marketing, data analysis, social media marketing and advertising and user experience. Managed business development for new and inbound leads.• Wrote digital strategic and content optimization plans for Delta Vacations that resulted in an ROI increase of $1 MM• Drove over $205,000 of new B2C business while overseeing the day-to-day strategy and execution of national and local accounts• Managed 3M employee advocacy program and oversaw digital team, providing recommendations, analytics and reporting that lead to 100K in social shares and earned media • Oversaw competitor research project for Capella University to uncover competitive advantages and growth areas

Boise, Id, Us

As a member of the senior staff, developed and executed multiple marketing and digital plans through the creation of strategic end-to-end roadmaps formed by data metrics and customer-driven insights. Oversaw revenue projections, demand generation strategy, social media, brand management, content marketing and customer service programs focusing on revenue, customer growth and retention. Continuously innovated and shared new technology success with multiple departments to drive overall company growth. Successfully hired and mentored a staff of 6.• Drove record-setting product sales of over $6 MM through demand generation strategies, customer-centric marketing, customer journey mapping, brand advocacy and email and social marketing campaigns• Developed multi-organizational marketing plan that utilized digital and traditional channels to achieve record sales of $596,000 for “Black Out” product launch • Successfully managed a $400,000+ annual marketing budget, overseeing the production, design and purchase of traditional (print, radio, newspaper, billboards, etc.) and digital media (social ads, retargeting, programmatic etc.) • Increased product sales revenue $570,000 through strategic execution of multi-channel marketing and customer engagement initiatives• Managed outbound sales team that drove $120,000+ in product sales annually• Rebranded Boise State Broncos digital brand increasing followership 4x to over a combined 135,000 followers on social media outlets Facebook, Twitter, and Instagram• Created and grew marketing database by over 65,000 active accounts through the implementation of email marketing/automation, strategic data collection and referrals• Organized, marketed and managed over 100 events with a focus on a first-class customer and brand experience • Championed research to define Net Promoter Score to identify success and opportunity areas to deliver on customer needs and experience

Spokane, Wa, Us

Developed interactive digital marketing campaigns that engaged customers and drove brand awareness and revenue through call to action initiatives. Annually created 6 unique go-to-market strategy plans that challenged previous marketing efforts to further drive company initiatives and achieve revenue goals. Oversaw all marketing, digital and brand efforts to ensure external communication was consistent and aligned with business strategies. Trained and mentored a staff of 3. • Managed corporate marketing inventory of over $1.3 MM, while growing revenue by 15% each year through new business and renewals• Drove $206,000 (128% increase) in product sales through strategic planning, customer journey mapping and customer-centric messaging• Created initial eCommerce site, resulting in 90% product sales conversion and retention rate• Organized, marketed and produced over 400 national and local events including ESPN Midnight Madness, ESPN College Game Day and the NCAA First and Second Round basketball tournament• Managed brand development, positioning and licensing efforts while growing brand on a national scale• Wrote company-wide social media strategy guide implementing Facebook, Twitter and YouTube strategies that achieved a 75% increase in engagement

Duluth, Minnesota, Us

Oversaw department marketing efforts producing traditional and digital content to drive marketing initiatives. Consistently pushed the status quo to develop new growth opportunities that spoke to customer buying motivations and needs. Utilized data insights to amplify or adjust current marketing initiatives • Increased corporate sponsorship sales by $200,000 through new accounts, renewals and development of new product inventory• Through strategic planning, increased men’s hockey product sales by $60,000 (25% increase) • Generated $14,400 (105% increase) in product revenue through group product sales campaign• Designed and managed marketing communications and outreach efforts resulting in 30% increase of product sales YOY

Master’S Degree, Athletic Business Administration

Bachelor’S Degree, Marketing