Matthew Carroll Email and Phone Number
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A high-impact marketing executive with diverse experience across brand management, business development, customer experience, and strategic planning at F500 and PE-backed companies. An expert in helping travel, hospitality, and aviation companies align their brand and business strategy to achieve growth and revenue objectives. • Demonstrates a proven track record of successfully creating and implementing transformative programs for leading global brands that maximize revenue. • Drives commercialization of brand positioning and aligns go-to-market strategy with business objectives to deliver measurable results. • Strong ability to engage diverse stakeholders, including business partners, to align vision and promote organizational success. • Passionate about building high-performing teams and developing talent by creating opportunities to learn and develop new skills and grow a rewarding career.Career Highlights: • Developed and executed a multi-year strategy that reinvigorated the flagship Marriott Hotels brand, resulting in 5%-10% market share gains, 31% new unit growth and enhanced brand equity. • Created brand strategy and tactical plan for Signature Aviation that addressed internal/external brand challenges. Generated incremental revenue by capturing share from new customers. In year two, market share increased by 2%, and revenue increased by 15%. • Implemented omnichannel marketing campaigns that increased revenue by 8%+. Leveraged Paid, Owned and Earned channels to raise awareness of new products and experiences and drove customer engagement that led to increased reservations at higher rates. Areas of Expertise: Brand Strategy | Global Hospitality | Omnichannel Marketing| Leadership, Coaching, and Mentoring | Digital Marketing | Product Innovation & Implementation | Customer Insights | Franchise Development | Customer Experience | Brand Partnerships | Go-To-Market Execution | Cross-Functional Leadership
Delaware North
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Vice President MarketingDelaware North Oct 2024 - PresentBuffalo, Ny, Us
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Founder & Chief Marketing OfficerAxial Advisory Services 2023 - Present•Partner with clients to ensure they achieve their business objectives by developing and implementing marketing and commercial plans with actionable tactics that deliver measurable results.•Specialize in brand & marketing strategy, digital marketing, sales team enablement, and communications strategy. Deliver go-to-market roadmaps and practical tools to accelerate implementation and measure impact for B2C startups, B2B hospitality companies and multi-unit restaurant operators. -
Senior Vice President MarketingSignature Aviation 2019 - 2023Orlando, Florida, Us•Global leader for portfolio brand strategy, enterprise marketing, customer experience, and customer insights for the world’s leading private aviation services company (over 200 locations worldwide). •Drove strategy to generate incremental revenue by capturing share from a new segment of customers. In year two, market share increased by 2%, and revenue increased by 15% ($20M). • Implemented a new digital marketing platform to engage, acquire and retain customers with new capabilities such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing and CRM Integrations. •Led segmentation study and leveraged insights to identify top-growth opportunities, develop target customer personas, and evolve brand positioning. •Crafted brand strategy and tactical plan to address internal/external brand challenges (negative consumer perception and low employee retention) and increase revenue by differentiating company products and services. •Developed insights-driven customer journey maps, identifying the moments that matter most to customers. Outlined cross-functional initiatives, tactics, and investments required to transform the customer experience and enhance brand equity. •Built new customer insights capabilities to measure customer satisfaction and brand health and identified KPIs to measure the impact of the brand’s ongoing transformation. •Renegotiated contract with Clear Channel advertising, resulting in a $500K partner investment in digital advertising and more favorable revenue share terms. Increased partnership revenue by 24% ($10M in 2022) with a projected 40% increase in 2023. -
Vice President Brand ManagementMarriott International 2012 - 2019Bethesda, Md, Us• Responsible for the global commercial success of the company’s flagship brand (Marriott Hotels). Led brand governance and managed a cross-functional team (30+ people) to develop and execute a multi-year strategy that transformed the historic and iconic brand. •Boosted brand equity and owner and franchise asset value by delivering 5%-10% market share gains, 31% new unit growth, and enhanced brand preference and perception.•Defined distinctive brand experience that appealed to higher-value target customers. Designed and implemented digital and physical product experiences for brick-and-mortar locations, including the first-ever mobile app and the highest-performing guest room in the brand's history. • Implemented omnichannel marketing campaigns that increased hotel revenue by 8%+. Leveraged Paid, Owned and Earned channels to raise awareness of new products and experiences and drove customer engagement that led to increased reservations at higher rates. •Optimized a $30M marketing budget and collaborated with agency partners to deploy award-winning brand, social media, content marketing, and growth marketing campaigns, and served as commercial brand spokesperson. •Enhanced enterprise collaboration by facilitating an executive-level workshop program. Initiative expedited the development of a comprehensive long-term strategic plan and ensured alignment on necessary investments, resource allocation, and prioritization of tactics. -
Senior Director And Global Brand LeaderMarriott International 2011 - 2012Bethesda, Md, Us• Developed multifaceted global strategy to reposition and strengthen the multibillion-dollar global Marriott Hotels brand (the company's most valuable), which included 500-plus hotels and 178,000-plus rooms in more than 50 countries.• Responsible for redefining brand positioning, value proposition, visual identity and logo, product design, digital experience, culture and service program, and marketing communications platform.• Built a business case to emphasize critical declines in brand performance and an urgent need for action.
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Senior Director Global MarketingMarriott International 2008 - 2011Bethesda, Md, UsDirected marketing efforts to encourage new and existing owners and franchisees to invest in Marriott-branded hotels globally. Supported new unit growth objectives by developing multi-year marketing plans for each of Marriott’s global regions. Developed B2B marketing materials including collateral, newsletters, and trade ads and spearheaded B2B product launch of Edition and Autograph Collection brands.
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Director Of Marketing And Business DevelopmentMarriott International 2006 - 2008Bethesda, Md, UsManaged all aspects of communications to 750-plus owners and franchisees in North America. Created opportunities to enhance interaction and relationships with high-value and high-potential owners and franchisees. Planned major brand conferences to gain alignment on initiatives, share business practices, and recognize top partners. Interfaced with senior executives across enterprise to develop key B2B messages and themes for leverage across all communication channels. Researched and recommended new communication vehicles and technology to ensure maximum impact and engagement.
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Director Of Public RelationsMarriott International 2005 - 2006Bethesda, Md, UsDeveloped field public relations strategies to drive brand preference, generate revenue, and increase local and national awareness. Activated PR network, managed corporate and field resources, created tools, and executed publicity plans, including major events. Supervised all aspects of major hotel grand openings. Directed reputation management and crisis communications response for over 2,000 hotels. Led efforts to pull through corporate brand, marketing, and PR initiatives at market and hotel level. Assisted with agency selection and management. Hired, trained, and mentored junior PR staff.
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Senior Communications ManagerMarriott International 2004 - 2005Bethesda, Md, UsDeveloped in-market public relations strategies to drive brand preference, generate revenue, and increase local and national brand awareness. Established regional/field PR network, managed corporate and field resources, created tools and executed publicity plans, including major events. Directed reputation management and crisis communications response for over 2,000 hotels.
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Media Relations ManagerMarriott International 2003 - 2004Bethesda, Md, UsDeveloped and executed external publicity strategy. Developed press materials (releases, media kits, etc.) pitched news stories, responded to media inquiries and built/maintained relationships with media contacts. Secured and facilitated media interviews, press roundtables and public appearances for key Marriott executives.
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Media Relations CoordinatorMarriott International 2001 - 2003Bethesda, Md, UsExecuted media relations campaigns. Developed external communication materials including press releases, talking points, fact sheets and press kits. Built and maintained positive relationships with key media stakeholders.
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Assistant StrategistArnold Worldwide 2000 - 2001Boston, Ma, UsResearched, developed, and communicated strategic recommendations to support client marketing plans and collaborated with cross-functional teams to drive execution.
Matthew Carroll Skills
Matthew Carroll Education Details
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University Of CanberraAdvertising And Marketing
Frequently Asked Questions about Matthew Carroll
What company does Matthew Carroll work for?
Matthew Carroll works for Delaware North
What is Matthew Carroll's role at the current company?
Matthew Carroll's current role is Brand & Marketing Executive | Ex-Marriott | Chief Marketing Officer | Global Brand Strategy | Travel & Hospitality Professional | Customer Experience Operations | Business Transformation & Innovation.
What is Matthew Carroll's email address?
Matthew Carroll's email address is ma****@****ott.com
What is Matthew Carroll's direct phone number?
Matthew Carroll's direct phone number is +130138*****
What schools did Matthew Carroll attend?
Matthew Carroll attended University Of Canberra.
What skills is Matthew Carroll known for?
Matthew Carroll has skills like Catering, Corporate Communications, Direct Marketing, Media Relations, Hotels, Hospitality, Marketing Communications, Hospitality Management, Event Management, Restaurants, Public Relations, Budgets.
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