Chief Marketing Officer
CurrentAt TerraCurrent, I'm building a storytelling factory for world-changing solar and energy storage brands. We've succeeded with over 68 customers so far. Not too shabby.I work best in groups that can throw the playbook out the window, try something unexpected, and carry it out with panache. If I've learned anything in marketing, it's this: no risk, no reward.Many of our customers use TerraCurrent content strategy and output to support in-house marketing programs. Some count on us to fulfill all their marketing needs.Our work has helped clients advance to the final round of the American-Made Solar Prize, launch new products, demonstrate industry leadership, and generate thousands, yes, thousands of qualified leads.To be brutally honest, one of the most valuable skills I've learned while running TerraCurrent, and one of the hardest to learn, is how to say no. No to the projects where results may be good but not great. No to complacency and skepticism.Stories have the power to change the world. TerraCurrent is living proof. They said we couldn't scale a business like this. We're scaling it, one powerful story at a time.
