Supporting integration post-acquisition.

Led finance function, advised CEO and managed due diligence & closing during successful exit process of industry-leading audio AI SaaS platform.

Built DTC haircare brand aimed at young consumers that became the fastest-growing haircare brand in Europe with millions of products sold. Built proprietary social media and influencer management system, allowing for granular attribution and optimization of marketing spend. Defined brand positioning, creative direction, marketing strategy and execution. Developed comprehensive line of products in record time, bringing growth mindset and iterative development approach to industry dominated by traditional players. Hired and managed team of 40 in New York and Berlin.

Built one of the first e-commerce aggregators, focusing on products for hobbyists. The businesses maintained their own unique brand identities but benefited from a common operational platform. Leveraged expertise in marketing, fulfillment, warehousing, IT, administration and finance across businesses. Designed and managed implementation of cloud-based order management system (OMS)/ERP. Built automated rate-shopping shipping system, significantly decreasing shipping costs and time-to-ship.

Managed captive fund/acquisition vehicle for diverse e-commerce businesses.

Member of executive management team of online education start-up aiming to revolutionize supplemental education by making it fun, engaging and rewarding for kids.

Completed growth and development projects in Asia, North America and Europe, including establishment of China Corporate Center and corporate venture fund BDMI.

Developed business strategies and guided implementation at boutique strategy consulting firm. Wrote proposals, developed project leads and maintained client relationships.

Contributed articles to EIU’s Business China publication, analyzing topics such as the use of data mining in marketing, wireless Internet, mobile stock trading developments and the super luxury car market.

Researched and analyzed client companies and target markets. Built financial models and projections. Wrote multiple business plans.

Researched and analyzed strategic implications of Europe’s changing Internet service provider landscape.