Leading Sales Teams responsible for our Global Strategic Accounts, Channel Sales, Alliances and Agency PartnershipsSolutions selling in the most complex digital environment for marketing and sales orgs of large B2B Tech brands (Data, ABM Orchestration Software, Media, SaaS, Content, Creative Services, Research)

Executive leader overseeing the strategic revenue growth and direction for Spiceworks Ziff Davis (Ziff Davis). My organization leads the company's largest strategic clients and the world's largest tech companies to new strategic heights of b2b tech go-to-market. - Oversee sales organizations managing Strategic Accounts, Strategic Alliances, Channel Revenue, and Strategic Agency Partnerships- MEDDIC Sales Process Implementation- Marketing Services, Media, Data and SaaS- Sales team integrations post Merger & Acquisition - both sides of M&A- Account strategy development and growth- Forecasting and predictability- Quota-setting and revenue planning- Sales Motions development- Consultative problem-solving for Marketing and Sales organizations in b2b tech- Revenue operationsPerformance:- Multiple successful sales organization integrations post M&As (both as the company acquiring and the company being acquired)- Restructured and merged sales organizations responsible for ~40% of total global revenue- 91% YoY growth of Strategic Account revenue- More than 200% YoY growth of Channel Sales revenue- Team nurtured and closed largest annual and multi-year deal in company history (15 year history)- Rebuilt and repackaged total sales story and positioning to help drive acquisition strategy and aggressive growth goals

Built a global department of client strategy consultants specializing in go-to-market strategy across all facets of revenue (Sales and Marketing). We focus deeply on creative problem-solving for our most engaged clients informing all recommendations and executions in our rich first-party data and various digital channels.Our team is an internal think tank turning wheels on digital marketing, the tech buying landscape and internal resources at-hand that can come together to take our clients to the next level. We merge proprietary data sets aggregated through Spcieworks' properties, digital marketing and go-to-market strategy to enhance our customers' efforts--delivering custom solutions that meet the complex needs our technology partners expect.Responsible For:- Six Global Strategic Account Consultants (~$30M+ in quota)- Strategic Account Planning- Department Forecasting- Account Coverage Model and Growth Plans- GTM Development and Enhancements- Industry Thought-Leadership- Positioning of A New Department Internally and Externally- People, Process and Technology to Enhance and Analyze Impact on RevenueIndustry Events:- Dell EMC B2B Digital Innovation Conference (Speaker)- AT&T Marcom General Manager's Session (Speaker)- Lenovo Global Marketing Summit (Speaker)- Spiceworld Austin 2018 (Speaker)

Spiceworks gives millions of IT Pros across the world a voice. Our IT Community enables IT Pros to consume, share and interact with industry information. We've provided a hub for tech companies to put the right content and message in front of the right audience. My role is to help our clients do this methodically and effectively.Core Responsibilities:- Responsible for the entire content product pipeline- Owning new business development and pitch strategies for new or prospect vendors- Strategic growth of existing accounts- Product marketing and management of portfolio, offerings and pricing- Working cross-departmentally with Sales (enablement), Product Marketing (messaging and positioning) and Demand Generation (funneling leads) to create a holistic approach to maxing out content product potential as a revenue sourceAwards:- Club Spice 2016- Club Spice 2017Conferences: - Speaker; Spiceworld Austin 2017- Speaker and Moderator; Spiceworld London 2016- Speaker; Spiceworld Austin 2016- Moderator, Lenovo Global Marketing Summit 2016

I owned and managed the development of strategic, results-driven, and fully integrated marketing campaigns aimed at increasing demand opportunities for all of our Channel Marketers. My goal is to service our different pipeline marketing efforts with digital marketing and online advertising strategies, execution and reporting directly responsible for increasing the number and quality of leads generated.I managed the relationships with our digital partners and vendors including software services, agencies and other vendors that offer solutions impacting our digital marketing efforts directly. I am dedicated to bringing the most creative, effective, and actionable marketing campaigns possible to our customer and prospect base monthly, quarterly and yearly in order to reach organizational goals (revenue, leads, brand lift, etc.).Core responsibilities:- Top-of-Funnel Prospecting Strategy- Go To Market Strategy- Content Strategy (buyer's journey alignment, channel strategy, etc.)- Paid Digital Media (Social, Display and Video Retargeting, Content Syndication, and Paid Search)- Owned Digital Media (website demand strategy and allocating dollar values to domain-generated leads)- Earned Digital Media (SEO and link building strategy)- Budget/Spend Mgmt- Managing 13 individual products/solutions/verticals and their digital strategies- Demand Waterfall- Testing/Optimization Strategy- Member of the Web Steering Committee - dedicated to optimizing our domain for Product/Marketing/IT/SupportPartner/Vendor Relationships I Manage:- Google (Adwords and Analytics)- LinkedIn (LinkedIn Lead Accelerator and LinkedIn Network Display strategy and execution)- Outbrain (content syndication)- Perfect Audience (display retargeting)- Titan SEO (SEO agency)- People Pattern (social media analytics platform)- Get Smart Content (personalized content platform)- XD Lab (interactive content agency)- Software Advice | G2Crowd (customer reviews and referrals)

Mason Zimbler is a start-up digital marketing agency, eventually purchased by Harte-Hanks, that I helped to grow from a little over $500K in yearly revenue to over $10M in just three years.As the lead Digital Marketing Strategist, I worked with Fortune 500 tech companies to generate quality leads with fully integrated, and creative digital marketing campaign strategies.Lead and organized the planning and integrated campaign strategy, as well as the overall growth of my accounts. These campaigns include digital marketing tactics and outbound direct marketing tactics primarily in the B2B space. My responsibilities include content audits, asset audits, competitive analysis, digital strategy (tactics and channels), campaign flow development, creative brief development, working with Creative to kickoff campaign concepting, waterfall math, leading key stakeholder meetings, mapping content to and/or outside of the buyer's journey, and leading client-agency strategy calls/discussion. Success Benchmarks:- 2014 Content Marketing Awards Winner- Applied thorough content strategy and understanding of industry best practices to design and implement successful welcome programs segmenting top-of-funnel leads and delivering them to the best possible nurture campaign(s).- Lead Strategist for more than three clients at a time; all are Fortune 500 Technology Companies looking for some digital marketing love.- Built out successful pilot programs that resulted in more opportunities for the agency and a stronger relationship with the client.- For one client, grew the revenue stream from just under $100k to over $1.5M through a successful initial deliverable and client-agency interaction as the sole strategy lead.- Developed, optimized and put in place the successful Content Audit and Strategy deliverable used at the agency; a source of continual revenue and many cross-sell / up-sale opportunities.

- Messaging Audits and Positioning Strategy- Assisted in production of client-facing deliverables- Created thorough Competitive Analysis and Dossiers - Worked with clients primarily in the B2B technology, education and health verticals