Reporting directly to the CEO, I have the great privilege of leading Mirion's Corporate Marketing team, which coordinates cross divisional marketing activities, establishes the brand identity, and manages Mirion's digital footprint including Mirion.com, our Marketing Automation Suite, and Mirion's various digital platform technologies. In addition, I provide leadership, resources and coordination of multi-platform digital initiatives across Mirion's global footprint, driving continuous improvement in processes, product quality and customer experience.

Responsible for the leadership of Mirion's digital and creative services team. The DCS conceptualizes, maintains and provides ongoing guidance and training on all of the moving parts of Mirion's digital footprint including - Mirion.com, Lead Generation & Marketing Automation Systems, Lead > Sales Interface, CRM Systems, Content Publishing Program and other Supporting Cloud Infrastructure.In addition, the DCS team translates the Mirion brand into compelling visual concepts across print, digital and event mediums and provides ongoing training and thought leadership to our Global Divisional MARCOM representatives in the implementation of custom brand assets and platform technology usage at the local office level.Services & Training We Provide : Design (Print, Digital, Events), 3D Product Rendering, Email/Paid Ads/SEO Campaign Support, Cloud Platform Implementation & Support, Data Analytics Platform Implementation, Support & Analysis.Platforms We Employ : Salesforce CRM, Hubspot.com, Box.com, Amazon AWS, Adobe Creative Cloud, Tableau Data Analytics

Responsible for digital strategy, content, lead generation, analytics, and continuous improvement for Mirion.com as well as providing leadership and training for global Marketing Communications teams on digital initiatives. Secondary hat as owner of North American distribution sales and direct web sales network.Key Accomplishments- Conceptualized and lead development of Mirion.com, as well as deployment of underlying CRM, Cloud and Marketing platforms (Hubspot, Box.com, Salesforce Integration, Custom CMS).- Delivered 10X improvement in organic search to Mirion.com since May 2014 through educational content creation and keyword strategy deployment.- Grew the online lead generation channel for Mirion.com from near zero, to over 8,000 new leads since May 2014 with mix of SEM, PPC, email and content initiatives.- Developed digital sales channel management processes and site integration with salesforce CRM including marketing automation tasks, workflows, and lead distribution methodologies.- Lead the establishment of the Mirion.com blog and regular content publication schedule. - Trained the content team and provided editorial oversight and guidance of publications.- $12M+ lifetime sales through direct, web, and distribution network

Lead the conception, design and final deployment of the new Mirion.com corporate site for all of Mirion's global operations. Launched in May 2014.Responsible for planning and execution of inbound digital marketing programs utilizing Hubspot's Marketing platform integrated with Salesforce CRM. Strategy focused on content creation for demand /lead generation, as well as closed loop marketing -> revenue analytics, lead nurturing, email marketing and attracting new distributors for strategic partnerships.Provides advice and guidance to global marketing communications team members on digital inititatives.Continuing responsibilities include development of distribution sales networks in the US, collaboration with Salesforce deployment team for the design of management dashboards and analytics reports, as well ongoing sustainment of the Mirion-hp.com e-commerce sales channel.Other duties: Mixed media design, Print Advertising, PPC Campaign Management, Site Analytics, Trade show design.

Responsible for development of web based sales initiatives, designing mixed media company materials (trade show gear, collateral, advertisements, web pages, videos, product photos) managing distribution sales network, expanding distribution sales networks in North America and Japan, sales project and customer support for non-nuclear customers, and providing project management for deployment of new technologies, and business systems.

Responsible for development of front end web design concepts.