Matt Johnson Email & Phone Number

As a creative, results-driven marketing leader, I offer repeated success in developing high-impact advertising, media, and communications strategies that drive consumer demand, promote brand awareness, and generate triple-digit ROI. Having served in senior-level marketing roles with Safelite, Wendy’s, and LensCrafters, I recognize that innovation is the key to realizing sustainable growth. By combining traditional advertising and digital marketing, I deliver campaigns that are competitive, cost-effective, and protective of long-term success. Recognized for expertise in performance media and customer-centric creative development, I am energized by collaborating cross-functionally to build meaningful brand and product differentiation with a focus on increasing loyalty, sales, and growth. Above all, I possess a unique combination of technical and leadership skills necessary to thrive in today’s quickly changing environment. My career is characterized by building and leading world-class teams with a high level of diplomacy, integrity, and ethics.****************************************KEY HIGHLIGHTS INCLUDE✓ Built the consumer marketing, advertising, media, and creative program at Safelite, growing the brand into a national household name, resulting in 90% national brand awareness and triple-digit ROI.✓ Increased brand preference 10x and market share 3x by developing strategy and executing insights-led, consumer-centric advertising creative across TV/video, digital, audio, email, and brand integrations.✓ Owned all national traditional and digital media efforts for Wendy’s International, controlling $240M+ annual multi-media budget for general market and multi-cultural audiences, successfully growing share in competitive QSR category.✓ Led national and local media planning and buying for LensCrafters and Ray-Ban, significantly increasing sales, brand growth, and store traffic across the US, Canada, and Puerto Rico.

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  Ohio University

  Journalism