Matthew Bright Email & Phone Number

Neubiberg, München, De

Sydney, Au

San Jose, Ca, Us

Thinfilm became Ensurge in June 2021. Joined Thinfilm following its acquisition of Kovio flexible electronics technology in 2014:Solid-state Lithium Battery Products* Led go-to-market activities through pivot from semiconductors to solid-state energy storage* Led successful corporate rebranding of publicly traded company, including refreshed messaging, visual brand identity, and digital marketing channels* Led ISO9001:2015 QMS refresh to support energy storage strategy and successful recertification audit* Product definition, market development, ecosystem enablement for a new class of ultrathin, ultrasafe solid-state lithium battery storage for next-generation wearable devices, medical electronics, connected sensors, and beyond* Product and technology platform launch: generating worldwide interest in and preference for Ensurge solutions through lead generation and sales enablement content development, messaging and positioning strategy, and as media/event spokespersonNFC & Smart Products (2014-2020)* Solutions development and positioning: Enabling market readiness for innovative IoT smart product and smart packaging solutions combining short-range wireless technology with an enterprise-grade SaaS platform* Ecosystem creation and management: Building global alliances, including Fortune Global 100 companies, in support of unique wireless technologies

Wakefield, Ma, Us

Led representatives of 100+ NFC Forum member companies in the development of messaging, positioning, and content for Near Field Communication technology in consumer products, smart packaging, retail applications, and mobile payments.* Guided development of and co-wrote white papers, infographics, and web content articulating NFC technology advantages and market opportunities in retail and payment applications* Developed and delivered webinars supporting critical NFC use cases and proof points * Delivered presentations and facilitated workshops at worldwide industry events

New York City, Nyc, Us

Co-founded Mobile Marketing Association program connecting mobile marketers to business opportunities, use cases, and CX/UX enhancements enabled by the Internet of Things * Developed foundational marketing materials, including an industry guidance white paper and companion webinar delivered to hundreds of marketing leaders in diverse industries worldwide * Received 2017 MMA SMARTIES Impact Award in recognition of the working group's successful launch

San Jose, Ca, Us

* Responsible for marketing, partnership, and product portfolio strategies for new printed electronics product lines, including NFC tags and Electronic Article Surveillance (EAS) labels, based on revolutionary printed silicon manufacturing technology* Led ecosystem strategy development and partner engagement activity, resulting in hardware and software support for Kovio’s unique NFC Barcode technology in the Google Android operating system and a wide range of top-tier NFC controllers and mobile phones* Led customer and channel partner engagement activity in multiple verticals* Qualified and managed production activity at multiple worldwide manufacturing partners to strengthen supply chain performance and maximize end-customer satisfaction* Fast-paced venture-capital-backed startup funded by Kleiner Perkins Caufield & Byers, DAG Ventures, and several othersKovio technology was acquired by Thin Film Electronics ASA in January 2014.

Sunnyvale, Ca, Us

* Responsible for Flash memory module product portfolio, technical design win, ecosystem, and pricing strategies for global top tier mobile handset, machine-to-machine (M2M), and datacard OEMs and distributors* As leader of European marketing (2005-2009), managed profitable growth from $300M to $500M+ annual revenue at customers including Nokia, Sony Ericsson, Sagem, and Siemens* Defined and launched 5-10 products per year - primarily multi-chip modules (MCP/MCM) containing NOR Flash memory, NAND Flash memory, DRAM, pSRAM, and SRAM - in collaboration with customers and chipset partners; led executive-level approval process for new developments* Managed cross-functional teams including engineering, planning, supplier management, and product marketing to introduce relevant and timely memory solutions to key customers and market segments

Sunnyvale, Ca, Us

Following Spansion's spinout from AMD and Fujitsu* Responsible for management of internal and external marketing deliverables (datasheets, qualification reports, errata, brochures, customer requests) for top-selling wireless Flash memory product families* Led development of PR and marketing communications strategy for wireless product launches and thought leadership initiatives during a spinout/IPO process* Authored press releases and technical/positioning articles placed in key mobile industry trade magazines and conference proceedings

Santa Clara, California, Us

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