Vuulr is a global online content marketplace for film & television rights that directly connects buyers with distributors worldwide. Two-month contract position. Responsibilities included leading account activation among registered content buyers to drive content discovery and on-platform offer proposals.

Accountable for the subscriptions, revenue, and engagement from the HBO Max, HBO, and Cinemax residential AT&T business, WarnerMedia's largest distributor to generate $3B annually. Served as day-to-day contact for all account activity, including sales, marketing, finance, product, and legal affairs. • Directed the go-to-market distribution launch of HBO Max across AT&T’s high-value video, mobile and broadband customers, achieving 11M+ subscribers and engagement targets.• Oversaw performance and development of 12 account team members, with focus on targeted promotional offer strategy, subscription-based lifecycle marketing campaigns, and retail and point-of-sale activity.• Served as key executive on the analyses and negotiation of unprecedented multi-year AT&T carriage deal to span traditional and over-the-top platforms. Developed and executed on favorable financial, customer packaging, and marketing terms.• Directed short- and long-term forecasts, and efficient use of $25M+ budget towards high ROI tactics and staff resources.

Directed national distribution of HBO and Cinemax programming across AT&T's traditional and over-the-top residential customer base.• Developed and executed national and targeted sales initiatives and marketing campaigns focused on increasing HBO and Cinemax penetration among AT&T households. Created and negotiated favorable packaging and bundle terms to maximize subscribers and profit margin.• Led team of 12 to drive ongoing customer acquisition and engagement of HBO linear, On Demand, HBO GO, MAX GO, and HBO NOW products. Tactical execution of content marketing campaigns across on-air, print, digital, social, telemarketing, and retail sales channels.• Grew HBO College on-campus bulk distribution and engagement to 500+ schools.

Responsible for subscriptions and profit margin of company pay TV channels to generate revenue of $2.5B annually. • Maintained day-to-day account management and key marketing relationships with high-value programming partners such as HBO, Showtime, and Starz. • Optimized contractual budget funds for enhanced acquisition, upgrade, and retention campaigns across on-air, digital, social, print, and point-of-sale marketing.• Partnered with business analytics and operations teams to build purchase propensity model for targeted customer offerings. • Contributed to enterprise-wide operations review to cover top-line metrics and trends for CEO. • Earned the "Extra Mile" award among company sales and marketing enterprise.

As primary liaison to 40 programming partners, developed and executed year-round upgrade, engagement, and retention marketing strategies. • Maximized subscriptions to à la carte video services by developing targeted consumer offers and specialized point-of-sale guidance to mitigate cancelations and preserve $200M+ yearly revenue. • Earned 2009 department award for stemming and reversing a declining trend in paid premium business, adding 3.7% in paid penetration rate from 2006-2009.

Developed and executed marketing campaigns for all premium and basic programming partners with on-air, telemarketing, online, direct mail, call center training, and point-of-sale initiatives. • Served cross-functional contact duties for Turner, NBC Universal, Fox, Viacom, and Disney. Executed upgrade campaigns, new channel launches, and brand updates. • Achieved 2007 "Rookie of the Year" department award nomination.

[Encore Software was a subsidiary of Navarre Corporation] Developed distribution plans, forecast analysis, and promotional opportunities for software entertainment brands at CE accounts Best Buy, Walmart, Costco, Sam's Club, and BJ's. • Evaluated and targeted prospective content for educational and family entertainment compilations.• Managed sales report analytics and licensor royalty fee negotiation. • Oversaw creative direction of package design, creative brief drafts, in-store field study coordination, and negotiation process with licensors Buena Vista Games, Atari, Nickelodeon, and LEGO.

[formerly Compaq Computer Corporation] Supported central sales finance industry solutions marketing group of 20 global employees in retail banking and capital markets fields.