Matthew Budnik Email & Phone Number

Remote

Detroit Metropolitan Area

Detroit, Michigan

iKnowtion provides analytic support and marketing consultation to General Motors

Detroit, Michigan

Develop and establish data and operational foundation for Chevrolet Global Advertising Build and maintain analytic reporting process for Global Advertising ClientsEstablish reporting cadence and measurement strategy for Chevrolet GlobalConstantly push the boundary of traditional thought regarding Digital Analytics and Strategy

Greater Detroit Area

Detroit, Mi

Greater Detroit Area

Established the digital media analytic practice for all General Motors Non-Divisional brands and clients through technical QA and process development and implementationLaunched effective client communication and reporting processPartnered with Brand Managers to establish measurable Marketing Goals and Objectives and delivered data-driven insights to agency Media Managers to exceed those Goals and Objectives

Dearborn, Mi

As a Digital Media Analyst, I conduct detailed analysis on the performance metrics of an Online Advertising Campaign, the results of which I then report back to management and/or the client. This analysis is used to measure the effectiveness of a campaign, as well as a benchmark to compare future campaigns against.

- Successfully trained five new team members to work independently in less time than was expected- Established needed focus to the Letter Approval process which initiated a process restructureInitiated and completed various projects to improve current Goodwill Processes and Procedures- Took part in various Pilot Programs including maintaining Global Warranty Manager reimbursement check database- Created new and improved existing documents to be posted in Service Center, an internet information database- Independently initiated a project to track specific customer inbound correspondence deemed valuable to the Marketing Program Managers - This project led to positive customer testimonial being passed on to the Client, as well as a Marketing Campaign developed by a contracted Marketing Firm