Director, Marketing
Marina Del Rey, Ca, Us
Director, Marketing [November 2009 – July 2012]Directed online marketing efforts with an emphasis on Email Marketing, Customer Acquisition & Retention, and Strategic Partnerships for the parent website Cooking.com as well as the 15+ branded online commerce sites powered by Cooking.com, including: Food Network, Rachael Ray, Paula Deen, General Mills and others.Summary of Responsibilities:• Managed all aspects of Email Marketing for Cooking.com and the growing community of “Powered By” sites, including campaign and production calendar management, template development, creative design, copy writing, list segmentation, deliverability, A/B testing, results tracking, analysis and reporting. • Proficient usage of the StrongMail Message Studio and Lifecycle Marketing solutions as well as the Omniture SiteCatalyst and Google Analytics web analytics tools.• Led customer retention initiatives and maximize revenue opportunity from email marketing campaigns, which generated 24% of total site revenues for FY’12, 22% growth over prior fiscal year.• Implemented successful membership growth initiatives through strategic partnerships, sweepstakes, sampling programs, co-registration, SEM and lead generation testing, which increased the member database 15% for FY’12.• Developed and managed social media outreach to effectively drive brand awareness, member engagement and site traffic.• Defined key metrics and measured success of all marketing programs through in-depth analysis of customer behavior, website analytics, and sales performance data.Previously Held Position with Cooking.com:Marketing Consultant (Full-Time) [July 2008 – October 2009]Summary: Managed FoodNetworkStore "Powered By" relationship through a highly-engaged and open client partnership with Food Network/Scripps Networks. Developed and implemented online marketing strategies and monitored KPIs. Utilized extensive merchandising experience to lead merchant team on assortments, promotions and forecasting.
