Matthew Cameron Email & Phone Number

Cambridge, Gb

Cambridge, United Kingdom / Puerto Vallarta, Mexico

Puerto Vallarta, Jalisco, Mexico

Building a User-Centric, Purpose-Driven Brand Strategy:• Developed & launched a transformative corporate purpose statement: Guided internal communications to align employees with the new purpose, fostering increased engagement and ownership.• Led a company-wide culture shift: I orchestrated a culture change program aligned with the new purpose and brand positioning, driving a more user-centric mindset across the organisation.Empowering User Brands for Growth:•… Show more Building a User-Centric, Purpose-Driven Brand Strategy:• Developed & launched a transformative corporate purpose statement: Guided internal communications to align employees with the new purpose, fostering increased engagement and ownership.• Led a company-wide culture shift: I orchestrated a culture change program aligned with the new purpose and brand positioning, driving a more user-centric mindset across the organisation.Empowering User Brands for Growth:• Conducted comprehensive brand & segmentation study: Identified core user segments and developed distinct brand strategies and positioning, enhancing engagement and recognition.• Increased user acquisition and brand awareness: Implemented a data-driven digital strategy across brands, amplifying share of voice.Navigating Market Challenges with Strategic Agility:• Steered organisation through an agricultural down cycle: Reduced marketing spend by 50% while maintaining market presence.• Delivered cost savings: Conducted factory cost analyses and identified high-impact savings, improving profitability and resource allocation.• Optimised business portfolio: Evaluated business segments and exited non-value add, enabling focus and investment in core businesses. Show less

Munich, Bavaria, Germany

Challenge: Revitalize Zarges Secure Storage, plagued by stagnant sales and lack of innovation. Develop and launch a fall protection business.Actions:• Reshaped strategic direction: Refocused the business on specific high-growth verticals (defence, industrial) to maximise profitability.• Prioritised user needs: Developed a data-driven roadmap based on use cases within target markets, stopping unproductive projects.Results:• Streamlined operations: Eliminated 40% of custom… Show more Challenge: Revitalize Zarges Secure Storage, plagued by stagnant sales and lack of innovation. Develop and launch a fall protection business.Actions:• Reshaped strategic direction: Refocused the business on specific high-growth verticals (defence, industrial) to maximise profitability.• Prioritised user needs: Developed a data-driven roadmap based on use cases within target markets, stopping unproductive projects.Results:• Streamlined operations: Eliminated 40% of custom orders, hindering efficiency, improving delivery, and reducing costs.• Unified vision: Secured buy-in from all functions with a clear, targeted strategy, fostering collaboration.• Achieved growth: Delivered an 8% revenue increase in 2021 and projected 10% growth in 2022.• Fuelled innovation: Established a roadmap for growth through novel products, market expansion, and commercial improvements.• New Business Development: Full new business plan for Fall Protection, generating +€5M in sales in year one. Show less

Saarbrücken, Saarland, Germany

Challenge: Rescued a chronically unprofitable business hampered by weak product management and a transition from petrol to battery technology.Actions:• Empowered user-centricity: Restructured teams for data-driven planning, prioritising user needs through cost-saving activities.• Initiated innovation: Realigned roadmap, abandoning petrol projects and investing in cutting-edge robotics and cordless technology.• Optimised operations: Transferred production to lower-cost locations,… Show more Challenge: Rescued a chronically unprofitable business hampered by weak product management and a transition from petrol to battery technology.Actions:• Empowered user-centricity: Restructured teams for data-driven planning, prioritising user needs through cost-saving activities.• Initiated innovation: Realigned roadmap, abandoning petrol projects and investing in cutting-edge robotics and cordless technology.• Optimised operations: Transferred production to lower-cost locations, implemented design-to-value initiatives, and reduced complexity.Results:• Profitability regained: Delivered a 4% net margin improvement and a 14% reduction in SGA expenses, securing a return to operating profit in 2021.• Market leadership: Launched two new robotics platforms with a roadmap to 2024 and successfully introduced a 60V cordless range.• Brand revitalisation: Wolf Garten brand was repositioned to focus on core margin drivers, leveraging reinvested cost savings into marketing campaigns.• Pan-European success: Implemented standardised commercialisation and pricing strategies across Europe. Show less

Cambridge, United Kingdom

Challenge: Transformed a siloed, stagnant Lawn & Garden division into a user-centric, market-leading innovator.Actions:• Pioneered cross-functional, agile teams: Built entrepreneurial units focused on user insights and business accountability, fostering collabora-tion and innovation.• Reinvigorated NPD: Exited unprofitable markets to reinvest in R&D, driving category-defining innovations and a demonstrably user-led productroadmap.• Streamlined processes: Implemented… Show more Challenge: Transformed a siloed, stagnant Lawn & Garden division into a user-centric, market-leading innovator.Actions:• Pioneered cross-functional, agile teams: Built entrepreneurial units focused on user insights and business accountability, fostering collabora-tion and innovation.• Reinvigorated NPD: Exited unprofitable markets to reinvest in R&D, driving category-defining innovations and a demonstrably user-led productroadmap.• Streamlined processes: Implemented Design Thinking, Scrum & Kanban, transforming product development from concept to launch.• Shattered silos: Established dedicated "purpose" teams integrating engineers, marketers, and other functions, breaking down barriers and fos-tering user-centric decision-making.Results:• Record sales growth: Achieved a CAGR of 5% and increased margins by 2% points.• Market dominance: Captured 32% market share in core regions and categories.• Industry-leading agility: Cultivated an agile mindset across all areas, serving as a model for the Bosch Group Show less

Cambridge, United Kingdom

Cambridge, United Kingdom

Paris Area, France

Challenge: Led turnaround of industrial tools business in EMEA plagued by low margins, morale, and focus.Actions:• Enhanced profitability: Increased gross margin by 4 points through data-driven initiatives like pricing adjustments, training efficiencies, and optimised inventory management.• Forged collaboration: Developed a unified business strategy with local sales teams, boosting morale and gaining regional buy-in.• Streamlined structure: Made strategic personnel changes… Show more Challenge: Led turnaround of industrial tools business in EMEA plagued by low margins, morale, and focus.Actions:• Enhanced profitability: Increased gross margin by 4 points through data-driven initiatives like pricing adjustments, training efficiencies, and optimised inventory management.• Forged collaboration: Developed a unified business strategy with local sales teams, boosting morale and gaining regional buy-in.• Streamlined structure: Made strategic personnel changes within central and sales organisations to enhance effectiveness.Results:• Financial recovery: Achieved significant margin improvement, driving business growth and success within the EMEA region.• Empowered workforce: Cultivated a more engaged and collaborative sales force, contributing to overall performance.• Operational efficiency: Implemented changes that resulted in better resource allocation and improved business focus. Show less

Paris Area, France

London, United Kingdom

• Promoted to oversee a global lawn & garden business, holding full P&L and business responsibility for the European segment.• Implemented strategic initiatives, including "cost-out" platforms and optimised inventory management, to improve gross margin by 3 points.• Demonstrated strong financial acumen and business leadership while upholding marketing effectiveness.

London, United Kingdom

Shanghai City, China

London, United Kingdom

Newcastle Upon Tyne, United Kingdom

Post Graduate Diploma, International Business

Bsc (Hons), Geography & Geology

A-Levels, Biology, Economics, Geography