Carollo Marketing is a full-service marketing organization dedicated to helping businesses reach their fullest potential. We offer a wide range of services, including digital design, surefire swag and strategic marketing. Our team specializes in creating visually stunning designs that effectively communicate your brand message and help you convert prospects into customers. We also provide a wide variety of promotional products, or "swag," to help you promote your business in a fun and engaging way. Our strategic marketing services include market research, campaign planning, data analysis and more. We are passionate about helping businesses grow and thrive, and we would love to work with you to achieve your marketing goals.

• Corporate and field marketing • Responsible for re-design of core marketing materials and design and implementation of the corporate website• Analyze 3rd party research studies to present in RFP’s and marketing decks• Responsible for execution and delivery of all Integrated Media Programs• Interact with various internal stakeholders including but not limited to: Editorial, Product Management, Sales, Demand Generation, Ad Operations and Corporate Management• Create and implement best practices and protocols for management of Integrated Programs• Oversee Integrated Program Manager• Establish and maintain 3rd party memberships (IAB, ABM, etc.)• Responsible for deployment and delivery of publisher research studies• Development and creation of weekly, monthly and post campaign reporting templates

• Responsible for the end-to-end project management and execution of all custom and/or multi-platform programs• Acted as the liaison for the sales team and all internal and external stakeholders• Prepared agendas and conducted internal and external kick-off calls for all Integrated Programs• Created (in conjunction with LOB leaders) timelines used for program execution• Managed the deliverables and executions included in a given program timeline• Facilitated complete and rapid responses to questions and concerns from clients• Acted as point person for issue discovery and resolution.• Worked with clients such as Dell, IBM, Intel, HP, Microsoft, CenturyLink, APC• Contributed to significant revenue growth in the Marketing Services portfolio

• Responsible for management of media campaigns, from pre to post-sale providing the highest level of customer service• Collaboration and completion of RFPs in conjunction with East Coast Executive Sales Directors• Salesforce administration including revenue forecasting and monthly actualizations• Operative administration for generation of Insertion Orders• Responsible for campaign optimization and tracking to ensure on-time deliveries• Created weekly and monthly campaign performance reports• Captured screen shots upon campaign launch to provide to clients• Contributed to significant revenue growth (400% on certain accounts) in the managed regions• Worked with clients such as Dell, APC, Novell, HP, CDW, Microsoft, Oracle, Intel, Citrix

• Corporate communications• Human resource management• Creation and implementation of office policies and procedures• Established and maintained outside vendor accounts• Conducted PowerPoint web presentations for potential physician clients• Oversaw billing and collections of healthcare claims• Analysis of business proformas for feasibility and profitability • Liaison for multiple law firms on all pending legal matters• Daily communications with physicians, insurance companies and vendors• Negotiation of settlement terms with claims examiners and defendants attorneys • AR/AP - Managed multiple bank accounts including healthcare practices and management receivables; Ensured payables were addressed in a timely manner

• Maintained an active No-Fault caseload of 160 files • Reviewed active cases for closure and outstanding lawsuits • Developed tracking system for Summons and Complaints served upon the company to effectively manage each lawsuit• Negotiated settlement terms for No-Fault claims with adversaries• Processed draft unit requisitions to ensure timely payment of lawsuit settlements• Coordination of court and arbitration appearances for counsel

• Logged incoming answers and prepared demands for defendants• Processed and distributed legal proceedings in connection with litigation and arbitration matters• Negotiated settlement terms with claims examiners and defendants attorneys• Maintained the “appearance calendar” which included coordinating the appearance of witnesses and attorneys for examination before trials and trials• Prepared various legal proceedings for entering into court• Coordinated judgment executions• Reviewed legal responses and determined the appropriate course of action

• Supervised team of 12 Case Managers and 2 Administrative Assistants• Worked closely with regional management to develop and implement new office policies and procedures• Interviewed, assessed and hired new staff• Maintained detailed records of employees' work performance, sick time, vacation time, and personal time• Evaluated employees’ performance through case audits• Performed semi-annual reviews• Recommended salary increases based on performance levels• Designed and implemented NYS No-Fault Arbitration Forms