Matthew Cestra Email & Phone Number

Canonsburg, Pa, Us

ReGenesis is a rapidly growing Practice Management Organization or PMO, managing the business end of a concierge multi-location medical practice group, with a focus on preventative, regenerative and restorative therapies. We optimize the health of our patients by bridging the gap between conventional reactive medicine and personalized treatment of our patients, including ongoing education and proactive prevention. ReGenesis was initially created to cater to busy Executives (men and women) who find themselves suffering, unnecessarily, from multiple signs and symptoms associated with low levels of the hormones necessary in order to function properly and feel emotionally and physically well. We have now made it affordable for all men and women to optimize their performance, both at home and at work, through treating the underlying cause of many illnesses, as opposed to treating only the symptoms, by removing access and financial obstacles to treatment!Our anti-aging therapies are comprised of Hormone Replacement Therapy, stem cell therapies, exosomes, medicated weight-loss and amino acid polypeptides, which allow for the development of a custom treatment plan– created for each individual by our licensed Medical Staff, based on laboratory testing and individual patient symptoms. ReGenesis works with licensed medical professionals, who are educated and experienced in the science of hormone replacement therapy. Through testing and consultation, ReGenesis can create a custom blend used for each individual’s hormone replacement (HRT) regimen. Thus, treating the underlying causes of many symptoms as opposed to only treating the symptoms, themselves.

Healthcare/Pharmaceutical Consultant and Subject Matter Expert specializing in generics & branded Pharmaceuticals. We provide real-time, actionable information, education and advice to the World’s leading alternative asset management firms.

New York, Us

Canonsburg, Pennsylvania, Us

-Successfully changed the manner in which generic drugs are Marketed in the US today, through educating customer segments (Physicians, Pharmacists, Patients, Payors) on the value of generics drugs, clarifying common misconceptions regarding the efficacy, safety & tolerability of generics vs their branded reference products, while creating significant aided/unaided awareness regarding generic bio equivalent product access-Built highly successful Marketing Function, currently responsible for marketing an existing portfolio of 250+ products and over 1,300 SKUs, led 60+ new product launches a year during the “patent cliff”-Induced generic conversion rates and NRx rates not previously seen for generic launches in the same therapeutic areas and class of drugs.-Created a Buying Process, identifying all leverage points where generic medication New and Total Rx’s are either gained or lost through the patient journey. Identified proven Strategies and Tactics to put in place at each of the various leverage points in order to keep or gain New Prescriptions.-Ensured key stake holders were engaged to gain insight on ways to improve the branded Copaxone auto-injector and implemented them. -Worked with engineering firm who developed Mylan’s generic Copaxone auto-injector to ensure they attended all Market Research, that they could design Mylan’s auto injector with patient insights in mind. -Chose name, “WhisperJect” for auto-injector for generic Copaxone-Only Marketing leader in US Market with a proven record of successfully Marketing generic medications within various phases of life-cycle with extremely short windows of opportunity, -Only Marketing Leader in Generic space, who can claim a Proven record of success in both increasing Generic Conversion Rates, as a percentage and speed of generic conversion, as well as literally growing the entire molecule post-generic launch, consistently, through creating demand in excess of that which existed pre-generic entry.

Canonsburg, Pennsylvania, Us

-Built and led the Marketing function for Mylan's US generic business, which consists of a multi-billion dollar portfolio of over 1,300 separate products, This portfolio is made up of products with multiple routes of administration, including oral solids, transdermal patches, injectable, liquids, drops, creams, etc.-Promoted to Vice President in just over one year.-Reported directly to President of Mylan Pharmaceuticals and North America and Global Chief Marketing Officer.-Consistently achieved "Exceeds Expectations" on performance reviews (Every Review)-Worked across multiple functions, within and across Mylan Pharmaceuticals, Mylan Specialty, Mylan Institutional and Mylan, Inc. to cause alignment and capitalize on resources to exceed forecasted goals on a consistent basis. -Achieved many "Firsts" for Mylan, from a Marketing perspective.

Us

Led both Marketing & Sales for TRISENOX, an orphan drug for an extremely rare Leukemia, APL (acute promyelocytic leukemia)- P&L accountability- Accountable for the “Acute Leukemia Franchise,” including both pre-launch and in-line products/Brands- Took product from declining sales back to significant double digit growth two years in a row, by creating sense of urgency to risk stratify patients risk of relapse/death, according to specific risk factors uncovered through RT-PCR / RQ-PCR Testing at diagnosis.- Led Marketing Pre-launch strategies and tactics for phase III product, CEP-701, for AML with the FLT3 mutation- Led Marketing Pre-launch activities for phase III product ,Omacetaxine, a CML Specialty Pharmacy product

Philadelphia, Pa, Us

Invited to speak to both Undergraduate and Graduate classes regarding various subject matter related to Pharmaceutical Marketing at both St Joseph’s University and West Virginia University

Cambridge, Cambridgeshire, Gb

-Led successful naming of BRILINTA in US Market-Led Brand Communications Strategy & Tactics for phase III anti-platelet product-Injected marketing view/insights into development to redistribute value of the brand to the front end, in light of shorter patent lives.-Created need in market place for product; thus, delivering brand to a receptive audience at launch

Cambridge, Cambridgeshire, Gb

ABRAXANE: Co-Promotion & Co-Sales agreement with Abraxis Oncology to successfully re-launch Nab-Paclitaxel for Metastatic Breast Cancer

Cambridge, Cambridgeshire, Gb

Led Communications Strategy and Tactics for both CASODEX and ZOLADEX

Cambridge, Cambridgeshire, Gb

Educated Oncology Sales Force on Medicare Part B and Part D Reform, allowing them to bring value to their customers through dynamic dialogue around these historic changes, real-time, and be viewed as a resource to their customers/offices; thus, creating selling opportunities for AZ products and services.

Cambridge, Cambridgeshire, Gb

-Launched Nolvadex for "Reducing the Incidence of Breast Cancer in Women at High Risk," based on an FDA accepted predictive model/calculator. Received multiple awards. -Increased market share of Seroquel for Schizophrenia from 13% to just over 30% in assigned territory-Won multiple market share contests and sales awards for both Seroquel and Zomig-Consistently volunteered for and was chosen to take on Special Assignments outside of job responsibilities, in order to develop others within the Region and Nation

Cambridge, Cambridgeshire, Gb

-Successfully promoted eight different products to multiple physician types, in various territories-Consistently volunteered for Special Assignments within the District, Region and Nation to develop others, outside of normal job responsibilities-Promoted in just over two years

Arlington, Virginia, Us

*Planned Operations to convey selected information and indicators to foreign audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of foreign Governments, organizations, groups and individuals. *The purpose of Psychological Operations is to induce or reinforce foreign attitudes and behaviors favorable to US objectives abroad. *Also called "Psyop." Also called "Perceptions Management." Psychological Operations, under the US Special Operations Command, are a vital part of the broad range of U.S. political, military, economic and ideological activities used by the U.S. government to secure national objectives. *Psyop is similar to Marketing and Sales.*Secret Security Clearance*Achieved score on Defense Language Aptitude Battery to qualify for immersion/semi-immersion language school at Defense Language Institute (DLI) in Monterrey, California* Demonstrated skills to lead a team during periods of significant mental and physical stress

Nashville, Tennessee, Us

Mba, Pharmaceutical Marketing

Psychological Operations Specialist, Military Special Operations

Bachelor Of Arts (B.A.), Political Science (International Affairs)

Pre-Medicine, Biology