• Following acquisition of EuroMed, Inc., promoted to Product Manager of Scapa Healthcare—with principal responsibility for managing existing product and service portfolios, as well as creating and integrating new products and product design changes throughout the company’s healthcare business unit (a provider of turn-key, skin-friendly adhesive solutions for the healthcare industry)• Developed strategic plans and product roadmaps for global product lines—analyzing usage, usability and functionality of existing products, and providing recommendations focused on current and emerging market needs• Performed research and competitive analyses to identify new market opportunities and evaluate the company’s competitive position in global markets; collected and analyzed feedback from customers and internal engineering teams to identify user requirements and shape product features• Ensured new product releases were launched efficiently and on schedule; responsible for coordinating associated training for new product launches with internal and external stakeholders• Managed outside advertising agencies and vendors in the implementation of promotional campaigns and special market initiatives

• Supported the preparation of sales forecasts and tracking reports, and conducted research and analyses focused on strategic positioning of professional and OTC product lines• Addressed product-related inquiries from global customers in the development of products and performance metrics• Collaborated with leaders from sales, engineering, manufacturing and operations to develop and provide product definitions responsive to customers’ needs and market opportunities• Developed marketing communication materials and represented the company at industry trade shows• Credited as one of the inventors on an international design patent for a consumer foot care bandage product

• Worked with multiple Novo Nordisk marketing teams—across four brands and one unbranded campaign—in the strategic development of multicultural advertising campaigns to positively impact diabetes care and treatment outcomes across multiple patient segments• Directed a wide range of DTC marketing initiatives, including branded website development, television commercials, in-office patient materials, email and direct mail communications, and print and digital ads• Coordinated with media, digital and other partner agencies in the design, development and implementation of brand strategies and tactics for global and domestic marketing campaigns• Worked internally with project managers to help develop campaign timelines, communicate client feedback to agency teams and review assets for medical-legal review submissions

• Developed market research materials (eg, questionnaires, interview guides, IRB-approved and HIPAA-compliant correspondence) for a methodology focused on evaluating physician-patient interactions in different therapeutic categories• Coordinated all aspects of program implementation: scheduling; on-site logistics involving field researchers; post-program reimbursement to physicians, nurse practitioners and research coordinators• Analyzed transcripts and video footage of in-office interviews to identify patterns of communication and insights that supported clients’ brand strategy and product positioning; conducted post-visit interviews with physicians and patients to identify key takeaways• Wrote management reports and presentations summarizing key data and strategic recommendations

• Researched and compiled literature reviews for faculty research reports• Edited and proofread current business cases for submission to academic journals