Matthew Cohen Email & Phone Number

Chicago, IL, US

• Built and managed ACU's first email A/B testing program. My direction of the program increased CTR of its first campaign by 300%.
• Planned and owned quarterly email marketing cadences to our prospect audience. Involved coordinating content across email, SEO, social, and other channels. Orchestrated content to tell convincing marketing stories over.
• Implemented BIMI authentication in our email program. Included working with our legal department to trademark the ACU logo for the first time.
• A leader of Acquisition email strategy. Organized omnichannel prospect marketing strategies with our social media, web development, SEO, and paid media specialists to increase performance of email campaigns.
• An owner of the email marketing. Deployed automated and adhoc email campaigns using the Selligent and Stensul platforms.
• Worked with Analytics to build Tableau conversion tracking dashboards. These were used by senior leadership.

San Jose, CA, US

• Key contributor to the creation of ~20 marketing landing pages. Coded the NA enterprise teams' first ever landing page. Responsible for successful form implementation on all pages.
• Coded, programmed, and deployed ~50 email campaigns to North American (US and Canada) enterprise-level markets in Eloqua. Oversaw the creation of dozens more in Pardot.
• Managed all North American enterprise-level lead capture forms from conception to creation in Eloqua and Pardot. Ensured successful lead pass to sales. Reported on form engagement weekly.
• Invented an automated procedure for form creation to work around marketing-automation limitations. This process was adopted by other teams.
• Designed a monthly enterprise marketing newsletter. The November deploy generated the highest engagement KPIs of any NA enterprise email in 2020.
• Knowledgeable of GDPR and CAN-Spam. A stakeholder in ensuring legal compliance in my teams' Canadian email campaigns, including our first ever deploy to the region. Worked extensively to update preexisting forms for.

San Jose, CA, US

Chicago, IL, US

• Created, edited, and deployed HMTL email campaigns in Oracle Eloqua to over 500,000 global recipients.
• Analyzed email A/B test KPIs, monitored various email deliverability figures, and updated and maintained marketing documentation.
• Built automated email campaigns with dynamic regional content.
• Solved template coding issues for functionality across all major ESPs.
• Used Salesforce and Excel to generate and edit regional marketing lists.
• Researched candidates for lead generation projects.

⦁ Worked with Director of Marketing on digital marketing campaigns promoting a variety of concerts, festivals, and community events.⦁ Wrote Copy that appeared in social media advertisements⦁ Created promotional images, graphics, ads, and email designs used in marketing e-blasts and websites.⦁ Assisted in Marketing Research aimed at determining SWOT for.

Wood Dale, Illinois, US

⦁ Performed market research on thousands of machines for information necessary to purchasing and sales functions.⦁ Responsible for the creation, editing, and management of all photo and video materials featured on AEK site.⦁ Composed and managed over 500 pages of advertising write-ups appearing on site. Responsible for ensuring all write-ups conformed to.

Holland, MI, US

⦁ Managed Company CRM in Salesforce to send out email blasts, update contact information, and coordinate inspection trips⦁ Researched Analytics in Salesforce for use in marketing campaigns while measuring click-through rates and comparing against industry open rates⦁ Quality-tested software to identify and fix bugs, animation hiccups, and typographical.

Associate'S Degree, Marketing/Marketing Management, General

Education record