Matthew Cohen Email & Phone Number

Chicago, Il, Us

• Built and managed ACU's first email A/B testing program. My direction of the program increased CTR of its first campaign by 300%.• Planned and owned quarterly email marketing cadences to our prospect audience. Involved coordinating content across email, SEO, social, and other channels. Orchestrated content to tell convincing marketing stories over multiple emails. (conversion metrics forthcoming)• Implemented BIMI authentication in our email program. Included working with our legal department to trademark the ACU logo for the first time. • A leader of Acquisition email strategy. Organized omnichannel prospect marketing strategies with our social media, web development, SEO, and paid media specialists to increase performance of email campaigns.• An owner of the email marketing. Deployed automated and adhoc email campaigns using the Selligent and Stensul platforms.• Worked with Analytics to build Tableau conversion tracking dashboards. These were used by senior leadership.• Reported weekly on email performance metrics and provided effective advice for increasing core KPIs.• Led Bi-weekly Communications meetings with stakeholders across the legal, marketing, ops, and data, and financial teams. Ensured teammembers were informed on all upcoming marketing communications

San Jose, Ca, Us

• Key contributor to the creation of ~20 marketing landing pages. Coded the NA enterprise teams' first ever landing page. Responsible for successful form implementation on all pages.• Coded, programmed, and deployed ~50 email campaigns to North American (US and Canada) enterprise-level markets in Eloqua. Oversaw the creation of dozens more in Pardot.• Managed all North American enterprise-level lead capture forms from conception to creation in Eloqua and Pardot. Ensured successful lead pass to sales. Reported on form engagement weekly.• Invented an automated procedure for form creation to work around marketing-automation limitations. This process was adopted by other teams.• Designed a monthly enterprise marketing newsletter. The November deploy generated the highest engagement KPIs of any NA enterprise email in 2020.• Knowledgeable of GDPR and CAN-Spam. A stakeholder in ensuring legal compliance in my teams' Canadian email campaigns, including our first ever deploy to the region. Worked extensively to update preexisting forms for opt-in compliance.• Owned intent-data reporting cadences, delivering global account reports on a bi-weekly basis.• Responsible for the reporting, documentation, and analysis of all North American ABM email campaigns. Ran A/B test lift calculations, documented for review by upper management, and provided suggestions to team for improving engagement.• Managed the creation of personal-domain rejection implemented on our lead capture forms. This innovation eliminated 100% of low-quality undesirable submissions.• List building/segmentation in Salesforce and Excel for email deploys.• Worked on a global cross-functional marketing team in multiple time zones (EMEA and APAC) to ensure project/campaign deploy.

San Jose, Ca, Us

Chicago, Il, Us

• Created, edited, and deployed HMTL email campaigns in Oracle Eloqua to over 500,000 global recipients.• Analyzed email A/B test KPIs, monitored various email deliverability figures, and updated and maintained marketing documentation.• Built automated email campaigns with dynamic regional content.• Solved template coding issues for functionality across all major ESPs.• Used Salesforce and Excel to generate and edit regional marketing lists.• Researched candidates for lead generation projects.• Graphics creation and optimization for emails using the Adobe suite.• Coordinated projects and worked on a cross-functional team to meet deadlines.• Created website forms to collect data.• Responded to deliberability drops.

⦁ Worked with Director of Marketing on digital marketing campaigns promoting a variety of concerts, festivals, and community events.⦁ Wrote Copy that appeared in social media advertisements⦁ Created promotional images, graphics, ads, and email designs used in marketing e-blasts and websites.⦁ Assisted in Marketing Research aimed at determining SWOT for regional events around the United States.

Wood Dale, Illinois, Us

⦁ Performed market research on thousands of machines for information necessary to purchasing and sales functions.⦁ Responsible for the creation, editing, and management of all photo and video materials featured on AEK site.⦁ Composed and managed over 500 pages of advertising write-ups appearing on site. Responsible for ensuring all write-ups conformed to proper SEO and keyword procedures.⦁ Organized Cross-Functional Meetings by creating PowerPoint presentations, interfacing with all companies, and generating analytics spreadsheets.

Holland, Mi, Us

⦁ Managed Company CRM in Salesforce to send out email blasts, update contact information, and coordinate inspection trips⦁ Researched Analytics in Salesforce for use in marketing campaigns while measuring click-through rates and comparing against industry open rates⦁ Quality-tested software to identify and fix bugs, animation hiccups, and typographical errors.⦁ Represented our brand on inspection trips; interfaced with clients to gather content information such as measurements, photos, and product samples to help with marketing research.

Associate'S Degree, Marketing/Marketing Management, General

Education record