I hold a degree in Business Management and Marketing from Edinburgh Napier University, and a Msc in Marketing from the University of Edinburgh. My academic background has provided me with a strong foundation in marketing principles and business strategy. With a blend of strategic insight and analytical skills, I excel in developing innovative strategies to solve problems and contribute to business growth.Additionally, my diverse experience includes internships in technology consulting and recruitment, where I developed analytical and client engagement skills. Additionally, my role in luxury fashion has allowed me to consistently meet and exceed sales targets, enhancing my understanding of customer behaviour and brand positioning.